During the Tomb Sweeping Day holiday in 2022, the supply of vegetables, pork, grain and oil and other daily necessities in Beijing is sufficient and the price is stable. The theme activities of Beijing consumption season are wonderful. The construction of an international consumption center city helps to improve the quality and upgrading of consumption. Seasonal commodities such as flowers, cakes, tea and spring clothes are popular in the market, walking around Beijing micro vacation to lead the trend.
Today, the Beijing Municipal Bureau of Commerce said that during the Qingming Festival, business departments and commercial service enterprises at all levels in Beijing will strictly, practically and quickly grasp the epidemic prevention and control, strengthen organization and coordination, and ensure market supply and service.
leisure and sports goods are popular
Colorful activities ignite consumption enthusiasm. Xicheng District’s “zhihuixicheng · 2022 Xicheng Huimin consumption season” comprehensively laid out the consumption matrix in various fields, Haidian District’s six theme sectors connected with key business districts, Shijingshan District’s “tide purchase Shijingshan · double Olympic benefit life” released the theme consumption route, and Daxing District jointly issued tens of millions of direct drop coupons with a number of car enterprises to stimulate consumption vitality. Gome’s nine brands linked Wuxi Online Offline Communication Information Technology Co.Ltd(300959) same price concessions, Badaling olai, setolai, the first olai naughty tribe camp, fancy punch in, interactive performances took turns, and Solana blue harbor “go for fun!” Shougang Park · liugonghui new energy market enjoy a happy holiday.
Spring tide products release new consumer demand. Xidan shopping mall spring clothing awards fashion show, Buddha smile theme spring courtesy season, xilongduo spring popular new products renewal list, Caibai Oriental Garden Theme Jewelry, Li Ning Cherry Blossom series sportswear, vitality forest Cherry Blossom bubble water vitality renewal, unlocking the trend. During the festival, the sales of Huayu shopping center, Greenland colorful city and Cuiwei department store monitored were 8.1%, 7.3% and 3.6% year-on-year respectively.
According to JD big data, the sales of leisure food, sports shoes and bags and sports clothing increased by 25.3%, 20.9% and 13% respectively year-on-year.
qingtuan spring tea heat rising
The popularity of qingtuan spring tea has risen, and the charm of time-honored brands has not decreased. Huguo Temple snack qingtuan is now popular. Daoxiang village’s “qingtuan gift box” meets the demand for takeout. Judehuatian’s “Thirteen wonders of cold food” welcomes the sales peak. Wu Yutai and Zhang Yiyuan’s West Lake Longjing green tea were listed in spring before the Ming Dynasty. Online mall and express service provide convenient consumption experience. During the festival, the tea sales of JD platform increased by more than 22.8% year-on-year; The sales of Zhang Yiyuan, Daoxiang village and Wu Yutai all exceeded 6 million yuan.
Seasonal dishes open a new food experience. Wangshunge launched seasonal new dishes such as Linglong cube and the homing of hundreds of birds. The organic Sichuan panda bamboo shoot festival was held on the east slope of Meizhou. The spring greeting of tongheju, tongchunyuan and Drum Tower Makai restaurant under Huatian banner, and the fresh flavor of Toon naked oats in Xibei naked oats village were served on the table. In the barbecue season, you can enjoy the delicious food from the hot pot, youyishun special sauce, steamer cake of the old Xi’an restaurant, fried fish in casserole, and live broadcast of China Quanjude(Group) Co.Ltd(002186) , ziguangyuan with food welfare.
first store gathering leads the new trend of consumption
The physical business is reloaded with new, creating a new engine for consumption upgrading. There are a total of 1200 brands including 17 Beijing first stores and 120 flagship stores of well-known brands settled in the five major business entities of Gongzhufen business district, attracting more than 220000 passengers during the festival. The new “left lane, right lane” themed catering block of contemporary Mall attracts passengers with high appearance. Xidan updates the “magic moment” art exhibition, Chang’an shopping mall “creates” the spring outing season, and Fangshan xiyuetian Street “LOHAS spring party” opens the urban micro vacation mode. Mentougou rongyuehui Heiniu town market opened, and famous food stores opened a delicious time, driving an average daily passenger flow of more than 15000 people.
The first store accelerates the gathering of fashion resources. Taiguli West District settled in UNIQLO global flagship store and Nike rise’s first retail concept store in Beijing, with nearly 420000 passengers during the festival. Cellar perfume “Wen Mo” first floor of the national department store landing SKP-S, immersive cellar space brings comfort and fragrance experience.
“flower” leisure assisted tourism ticket sales increased by more than 10% year-on-year
Public cultural service institutions at all levels in Beijing have carried out 123 Wuxi Online Offline Communication Information Technology Co.Ltd(300959) themed cultural activities and 190 performances, staged 104 sets and 362 commercial performances, and demonstrated the artistic charm of drama, drama, crosstalk and talk show. Langyuan station Contemporary Art Tour, COFCO Xiangyun Town Xiumu market, Vientiane Hui fresh life festival, Huiju Huanxin Life Design Festival, Longhu Daxing Tianjie lol mobile game, enrich the cultural consumption experience. Universal Studios continue to play a leading role in traffic flow. According to the joint data of Baidu, Baidu global resort is the top spot in the country.
16 routes of “walking in Beijing – Qingming River hiking theme Tour” are connected with scenic spots and online popular clocking places. 30 flower and outing places in municipal parks are intoxicating spring. Shounong purple Valley Eden continues to build characteristic clocking places such as “flower sea” and “private dishes in purple Valley”, as well as high-quality Qingming outing and flower appreciation routes in Changping District, spring outing and flower season in Mentougou, flower blooming and Fangshan outing season in Fangshan District “Flower Festival” and “train to spring” line S2 of the world flower Grand View Garden meet the expectations of tourists.
According to the big data of electronic invoice, the consumption of outdoor products increased by 24% year-on-year; UnionPay big data shows that the consumption amount of tourism ticket sales increased by 15% year-on-year.
