On April 5, the first small and long holiday in 2022 is coming to an end. On the same day, several online tourism platforms released the travel consumption data report of Qingming small and long holiday. Data show that due to the impact of the epidemic, the popularity of short trips in the province and near outings in the city is rising during the Qingming small and long holiday this year.
Shenzhen scenic spot ticket sales increased by 13 times month on month, and the “star picking” urban tourism market rebounded “retaliatory”
According to the ticket booking data of Ctrip scenic spot, the orders of surrounding and local tickets account for 88%, and nearly 90% of the tourists visiting the scenic spot choose to travel at home. According to the data of the same trip, local hotel orders accounted for 67% of the hotel orders for the Qingming holiday in 2022; Among the car orders on the platform, local travel orders account for 91.3%.
Lan Xiang, President of qunar big data research institute, analyzed that during the Qingming Festival this year, the travel groups of tourists are mainly homecoming flow and medium and short distance tourism flow. Among them, the travel volume in Southwest Sichuan and Chongqing and the Pearl River Delta is higher, the search volume of air tickets in Shenzhen increased by 18% month on month, and the tourism market in the western region recovered well.
It is worth noting that qunar’s data shows that Shenzhen and Xi’An Tourism Co.Ltd(000610) markets, which have just “picked up the stars” before the festival, have experienced a “retaliatory” rebound, and the search volume on the platform has soared more than 10 times compared with that before the festival, driving the tourism of surrounding cities in Guangdong and Shaanxi Province.
On April 1, the travel code of Shenzhen was “star picking”, with low risk in the whole area. On the qunar platform on that day, the search volume in Shenzhen increased rapidly by 11 times. From April 1 to April 5, on the qunar platform, the ticket sales of scenic spots in Shenzhen increased by 13 times from March 27 to March 31, and the hotel reservation volume increased by 19% month on month, indicating the rapid rebound of the tourism market.
Similarly, at the end of March, the travel codes of Xi’an, Baoji and other cities successively “picked stars”, which also stimulated the tourism market in Shaanxi Province to usher in “little sunny spring”. Qunar data show that from April 1 to April 5, ticket sales of scenic spots in Xi’an increased by 12 times compared with March 27 to March 31, and hotel bookings increased by 22%.
At the same time, the rebound of Xi’an and Shenzhen has also driven the tourism consumption of other cities in Shaanxi and Guangdong Province. Qunar data show that during the Qingming Festival, the hotel reservation volume of Tongchuan, Baoji, Hanzhong, Xianyang and Shangluo in Shaanxi increased by more than 40% compared with that before the festival. Hotel bookings in Guangzhou, Foshan, Dongguan, Shantou and Huizhou increased by more than 50%.
In addition, the scenic spots in Beijing are also crowded. According to qunar platform data, among the top 10 scenic spots with the highest ticket sales in Qingming, Beijing scenic spots occupy the top four seats, namely: Beijing Wildlife Park, Summer Palace, Forbidden City Museum and Beijing global resort.
rural tourism recovered to 92% before the epidemic, and Beijing ranked first in rural tourism consumption
From the way of playing, the “camping” and “country tour” during the Qingming small and long holiday are hot.
According to the data released by Tongcheng travel, the search volume of “camping” nationwide during the Qingming holiday this year increased by 98% month on month. According to the report of horse honeycomb, 64% of travelers choose to spend 1-2 days camping, cycling or hiking around the city. The search popularity related to “hiking” and “cycling” increased by more than 70% on average during the Qingming Festival.
According to the data of honeycomb, the search popularity of “Beijing camping” increased by 60% year-on-year; “Qiandao Lake cycling” has become the most concerned cycling route during the small and long holiday with a heat increase of 185%.
On the other hand, Ctrip data show that the proportion of rural tourism orders in Qingming this year has increased by 20% compared with that before the epidemic; Since 2022, rural tourism has recovered 92% compared with the same period in 2019, which is one of the tourism categories with the strongest recovery momentum.
Qunar data show that the number of home stay bookings of rural hotels during the Qingming holiday increased by nearly 60% compared with the same period last year.
“Although we are already the largest hotel in the village, it is still hard to find a room on April 3.” The owner of tianxiangyuan Village Hotel, located in Pearl Spring Village, Yanqing resort, Beijing, said.
From the perspective of rural tourism consumption power, Beijing users rank first with 39% of orders, of which parent-child users are the core group. According to Ctrip data, parent-child families accounted for nearly 40% of the hotel and home stay reservations in the rural suburbs of Beijing during the Qingming holiday.
From the perspective of the destinations of rural tourism, many small and medium-sized cities have become popular destinations for this Qingming holiday. Ctrip data show that the top 10 small and medium-sized cities with rural tourism orders are Ya’an, Hanzhong, Neijiang, Wuzhong, Panzhihua, Zhongwei, Jingmen, Jiuquan, Linzhi and Shangluo, of which the western cities account for 90%.
Qingming ticket price is the lowest in recent three years, and “100 yuan” naked tickets are frequently found on popular routes
In terms of air tickets, according to qunar big data, the number of air ticket reservations in cities with relatively stable epidemic increased by 30% on a weekly basis.
It is worth noting that this year is approaching the holiday node, and the ticket prices of many popular routes have plunged sharply.
According to qunar big data, as of April 4, the average payment price of economy class tickets booked from April 1 to April 6 was 548 yuan, down nearly 20% from last year. This year’s Qingming holiday ticket price is the lowest in nearly three years. “Cabbage price” tickets appear in some popular routes, and the price of naked tickets is only about 100 yuan.
In addition, the search from qunar platform shows that not only the Qingming holiday, but also the ticket prices remained at a low discount throughout April. There are many 10% off direct air tickets in some popular routes, and the price of naked tickets is about 100 yuan. According to qunar platform search, as of 18:00 on April 4, there were many tickets with less than 10% discount in the low price list of Chinese tickets starting from Guangzhou, Chengdu, Beijing and other places.
At the same time, during the Qingming holiday this year, the prices of many high-end rural hotel home stay and resort hotels around the city were also nearly 30% cheaper than in previous years.
According to the data of Tujia B & B, the highest average booking price of Qingming B & B this year is Beijing, with an average booking price of 842 yuan per night; Followed by Sanya, reaching 439 yuan. However, compared with the Spring Festival this year, the average reservation price of Qingming B & B in major popular cities has fallen by 30% – 50%, and some high-end B & B even have 100 yuan “cabbage price” rooms. For example, a light luxury B & B in Dayan ancient town of Dali, the reservation price per night during the Qingming holiday is only 136 yuan.
However, the demand for whole rented courtyard, single family villa and home stay remains strong. Tujia data show that the nightly reservation price of single family villas during the Qingming Festival in Beijing increased by 15% compared with the same period last year.
