Madang Town, Pengze County: “1 + 1 + 1 3” aquatic product road

Today, the “Jiujiang people’s government” issued the “official account of WeChat”, which published the “1+1+1>3” road of Fisheries in Pengze county.

editor’s note: developing industry is the fundamental policy to consolidate the achievements of poverty eradication and the key to rural revitalization. Madang Town, Pengze County optimizes the layout of rural industries, adheres to the integrated development of primary, secondary and tertiary industries, focuses on the development of aquatic industry, promotes the upgrading of rural industries, and forms an aggregation effect.

Pay attention to rural development and help rural revitalization. The Jiujiang people’s government released the official account of the WeChat public, Village revitalization and rural observation.

Madang Town, Pengze County: “1 + 1 + 1 3” aquatic product road “, introduces the relevant situation of Madang Town, Pengze County, gathering resource elements, strengthening innovation guidance, cultivating characteristic industries, strengthening leading enterprises and taking the road of integrated development of primary, secondary and tertiary industries.

Madang Town, Pengze County

Madang town is located at the northeast end of Pengze County. It is 22km away from the “golden waterway” of the Yangtze River in the north, 40000 mu of scenic taipo Lake in the south, and g530 national highway passes through. It is less than 2km away from the nearest expressway entrance and exit, close to the National Modern Agricultural Industrial Park. The town has a population of 41000 and a total area of 140 square kilometers, including 47900 mu of cultivated land, which is warm and humid all year round, with a forest coverage rate of 48.7%. Good location advantages, profound resource endowment and precise development measures have provided an inexhaustible driving force for the integrated development of primary, secondary and tertiary industries in Madang town in recent years, so as to realize industrial prosperity and common prosperity. The development effect of “1 + 1 + 1 3” is gradually emerging.

industrial prosperity · case ①: “hollow village” transformed into “crab garden” and climbed out of the golden road to prosperity

Four years ago, the villages along the Yangtze River, such as boat shaped, willow shaped and Yuejin in Madang Town, were just farmland. Due to a large number of migrant workers, a considerable part of them were abandoned, and the rest was to plant a little rice. The village has also become a real “hollow village”.

In 2018, in order to break the dilemma of low economic benefits of traditional agriculture and limited benefits for the masses, Madang town introduced the “yangchuantou” River rice crab Industrial Park project, gave full play to the regional advantages of “two lines and three areas”, and built a modern special aquatic ecological industrial park with the development mode of “modern agriculture + environmental protection ecological aquaculture”. Through unremitting efforts, the industrial park has gradually embarked on the road of high-quality development with the base as the leader, quality as the fist, brand talk and enriching the people.

Up to now, the industrial park covers an area of 1200 mu, and the whole industrial chain integrating “breeding, processing and sales” has been continuously improved. It has become the largest industrial base of river aquaculture in six provinces and one city in East China. In 2021, the annual output reached 250000 kg and the output value exceeded 12 million yuan.

overlooking “yangchuantou” Jiangshui rice crab Industrial Park

In 2019, “yangchuantou” river hairy crab successfully registered its trademark and successfully applied for organic certification in 2020. The Industrial Park circularly raises hairy crabs in the living water of the Yangtze River, mainly using small fish, shrimp, screws, soybeans and corn as feed to ensure that the hairy crabs in the “ocean bow” river taste delicious and green.

At present, there are 2 municipal leading enterprises engaged in river water circulation ecological planting and breeding in the industrial park, with 4 registered trademarks; The “yangchuantou” river crab, organic rice, lotus root and other cereals in Chuanxing village have registered trademarks, and a regional brand effect has been preliminarily established.

registered trademark of Industrial Park

The park adopts the operation mode of “company + base + farmers” to ensure that poor households have priority in shares, work and dividends. It has effectively driven 185 people from 54 surrounding households to file and make cards, and helped poor households get rid of poverty and become rich, contributing to an all-round well-off society. In addition, in the past, the land transferred by the masses was no more than 300 yuan / mu, and the abandoned land had no transfer income. After the construction of the industrial park, the transfer was based on 500 yuan / mu, and the income of the masses increased significantly.

industrial prosperity · case ②: “crayfish” is full of treasure, the integration of three industries and win-win results

Jiujiang Kairui Ecological Agriculture Development Co., Ltd. is located in the national modern agricultural industrial park. On the basis of continuously strengthening and expanding the high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) breeding of hairy crabs and crayfish, the company vigorously develops Shenzhen Agricultural Products Group Co.Ltd(000061) fine processing and deep processing, and creates a complete industrial chain integrating production, supply and marketing. The added value of products is worth improving, and the economic benefits continue to improve.

extend the industrial chain in order to expand the market of products and enhance the added value of products, Carrey started the construction of shrimp and crab intensive processing zone in 2019. The first phase of the project was completed in May 2020, including infrastructure such as crayfish processing workshop, cold chain logistics area, cold storage, intellectual innovation center, dormitory building and canteen. The average daily output of crayfish is 600 tons, the output value in 2020 is 1.8 billion yuan, and the output value in 2021 is 2.8 billion yuan, which is the highest construction standard in China The largest crayfish processing plant in the province.

overlooking Kairui shrimp and crab deep processing zone

cultivate technical advantages Kerry shrimp and crab deep processing zone adopts all stainless steel wall and top surface, and the mechanical equipment is all food grade stainless steel, which is designed by Kerry technicians. The processing zone adopts a fully automated process to produce crayfish of various flavors, including spicy crayfish, garlic crayfish, rose crayfish, etc. liquid nitrogen (- 196) is used to lock fresh instantly. All shrimp tail products are frozen by spiral quick freezing, and the quality standard is at the forefront of the industry.

crawfish processing area flow operation

develop characteristic processing Kairui shrimp and crab deep processing zone phase II project has been put into construction, focusing on the construction of biological workshop. A crayfish usually eats less than 20%, and about 80% of the shrimp shells have rich nutritional value. The biological workshop mainly processes waste shrimp shells, with a daily output of 100 tons. Kerry company and the Biology Department of Jiangxi Normal University jointly developed calcium tablets, shrimp soup, shrimp oil, molar stick and other derivative products made of shrimp shells, which greatly increased the added value of crayfish products and realized the perfect utilization of crayfish from beginning to end.

turn shrimp shells into treasure

industrial prosperity · case ③: the implementation of the “three colors” project has deepened the integration of agriculture and tourism

Madang town has been built for 2000 years, with a long history and profound heritage. Red, green and ancient cultural resources such as Madang fort, MaoWan laosanfang ancient village and Lishan revolutionary martyr cemetery are scattered all over the territory. In recent years, Madang town has continuously integrated domestic cultural resources, accelerated the implementation of the “three colors” project, and continuously promoted the integration of agriculture and tourism.

inherits the red gene paotaishan is a business card of Madang Town, and the Anti Japanese battle that took place here more than 80 years ago is even more moving. In May last year, with the strong support of the county Party committee and the county government, Madang town launched the Madang fortress Cultural Park project, which mainly includes landscape projects and supporting facilities such as northern Jiangxi Tourist Distribution Center, Madang fortress core area, Jiangwan sports and leisure area, mine military theme area and extreme sports area. It aims to build the fortress Cultural Park into a super complex integrating agriculture and tourism, business and tourism, culture and tourism and industry and tourism.

Madang fortress Cultural Park project planning plan

give full play to green advantages Madang has beautiful mountains and rivers, pleasant scenery, and a river of clear water flows eastward. Based on ecological protection, Madang town started the construction of guiyuantian residential, agricultural and tourism complex project in March 2020. The project integrates various functions such as health and leisure, film and television entertainment, science and education publicity, research and learning practice, and is planned to be completed in three phases. The first phase has a total investment of 80 million yuan and has been completed, including theme restaurants, guest rooms, cinemas, gyms and 500 Mu Wufu flower field scenic spot, which enriches the agricultural tourism service products of Madang town and drives the employment and income of the surrounding people.

guiyuantian residential, agricultural and tourism complex phase I has been put into use

explore ancient tourism 2021, based on the construction of the leading demonstration area for rural revitalization, Madang town built 27 new rural construction sites in provinces, cities and counties such as MaoWan Wangjia “rule of virtue” demonstration village (rated AAA rural tourist attraction) and Xinjin xinwugao “rule of filial piety” demonstration village with high standards by relying on the construction of new countryside and combining the distribution of ancient villages. On the basis of improving the living environment of the people, it laid a foundation for the next excavation of ancient village culture and exploration of ancient village tourism.

MaoWan Wangjia “rule of virtue” demonstration village was awarded AAA rural tourist attractions

industrial prosperity · case ④: “leader + base”, driving the village (residence) and the masses to increase income and become rich

Kerry invested funds to divide the transferred land from a few minutes to a few acres into 30-50 acres of standardized farmland with one pond, and all supporting facilities such as tractor roads, waterways and circuit networks are opened. Then, the constructed high-standard farmland will be contracted out to local Lbx Pharmacy Chain Joint Stock Company(603883) and large planting and breeding households at a price lower than the market price. The Kairui innovation model will be combined with planting and breeding technology to implement “five unified points”, and help farmers solve the difficulties and pain points in industrial development in the way of unified technical guidance, unified seedling supply, unified quality standards, unified market-oriented acquisition, unified water quality testing and household management. The output of hairy crabs can reach 1100 kg / mu, crayfish 300 kg / mu, rice 1100 kg / mu, and the average output value per mu can reach 8000 yuan, so as to truly achieve the effect of dual-use in one place, two feeding in one water and two harvest in one field. At present, the company has driven 56 professional cooperatives and more than 10000 farmers, more than 100000 mu of local rice, shrimp and crab industry, more than 4600 jobs and 945 poor households, with household income of more than 3600 yuan.

Combining aquaculture, agricultural production and tourism, the base has built Kairui ecological creative park and health care base with the highest standard in the province, forming a diversified development pattern of “Park as the center and farmhouse as a satellite”, driving more than 30 surrounding households to develop farmhouse entertainment, realizing an average annual income increase of 50000 yuan. It has successfully held three sessions of “lobster Food Art Festival”, “Poyang Lake clear water hairy crab culture and Art Festival” and two sessions of farmers’ harvest festival.

Kerry innovated and piloted the “pond head system” in the rice and crab breeding area of Taipo lake. The company will make unified investment, including seedling investment, infrastructure investment and all subsequent material support. The pond owner is responsible for the pond mouth of his own breeding. At the end of the year, 50% of the pond owner, 25% of the company and 25% of the poor households will receive sales dividends. This greatly improves the breeding enthusiasm of pond owners, reduces the investment risk of the company on the one hand, and drives the surrounding farmers to carry out shrimp and crab breeding on the other hand.

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