Driving all the way, the mountain scenery is new. Walking footsteps, stop in the crisscross of tea dragons. Three five tea farmers hang tea baskets around their waists, twist their hands gently, pick off green tea tips, and officially mine spring tea.
In the core production area of Longjing tea in Xihu District, Hangzhou, Zhejiang Province, Ni Cuiping, who went out in the dark at more than 5 o’clock, trotted home along the mountain path with a large basket of fresh tea, just to keep the freshest smell of tea.
In the “tea sea in Western China” in Meitan, Guizhou Province, 49 top tea picking experts in the county gathered in the tea mountain and “flipped” back and forth with skillful hands. With quick eyes and quick hands, they are competing for tea picking skills.
In Fengqing County, Yunnan Province, Wang Wenwei, a tea farmer, and his wife quickly pulled out the rice in the bowl. They picked baskets of new tea in the tea garden when the price of tea this year was several yuan higher than that in previous years. After nightfall, the dapiantian tea factory on the outskirts of Fengqing was brightly lit, and an endless stream of villagers from nearby villages came to sell tea.
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Get rich because of tea and start business because of tea. The development of tea industry has beautified the environment, revitalized the economy and enriched the people. Barren mountains have become golden mountains and silver mountains, giving more farmers confidence and confidence to get rid of poverty and become rich.
Nowadays, all parts of the country are unswervingly following the path of “green water and green mountains are golden mountains and silver mountains”, striving to promote the tea industry to play a role in ecological construction and rural revitalization, so that more tea can enter thousands of households, go to the market and fragrance the world.
“the first handful of tea” is popular, and the market takes multiple measures to ensure supply
It is the spring equinox season. Tea farmers in Taiyangping village, Wendou Town, Lichuan City, Enshi Prefecture, Hubei Province shuttle through the tea garden and skillfully put the newly picked tea tip into the tea basket around their waist. After a while, Taiyangping Modern Agriculture Co., Ltd. in the village came to the first handful of 6 kg bud tea collected by farmers.
“The temperature has warmed up slowly this year. All tea processing enterprises and tea farmers are looking forward to it. With the rise of temperature, they finally wait for the first batch of bud tea to be mined.” Ran maokang, general manager of Taiyangping Modern Agricultural Development Co., Ltd., told reporters that the starting price of this year’s pre Ming tea is 80 yuan / kg. Although the temperature rises slowly, the quality of fresh leaves is good and the output is large, and the tea farmers are expected to have a good harvest.
After the Spring Festival this year, Fujian also suffered from rare low-temperature weather, and Wuyishan yanzike ecological tea garden ushered in a heavy snow that has been in violation of many years. “According to experience, snowfall generally does not reduce production. Low temperature weather helps to reduce diseases and pests and contribute to the internal accumulation of tea trees. According to the current mining situation, this year must be a bumper harvest year of quality and output.” The ark of “post-90s new tea man” has a plan in mind.
From east to west, spring tea is also intensively mined in Dexing Township, damuluoba ethnic township and Bangxin Township, Motuo County, Tibet. Although it is later, the output will not decrease. “More than 1700 kilograms of spring tea have been picked on the first day of March 18. This year, the high-standard Alpine organic tea garden in Motuo County will finish picking by the end of April. It is expected to pick 80000 kilograms of spring tea.” Gu Jiahong, President of the Tibet Tea Culture Association, said.
The “production” end is relatively stable, but the “sales” end still faces challenges. Affected by the output and quality of tea, covid-19 pneumonia and other factors, the sales market is facing the risks of demand reduction, logistics interruption and so on. What should I do? All localities have actively taken effective measures to help balance the production and marketing of tea areas.
The organic zinc selenium tea in Fenggang county, Guizhou Province has deeply explored its characteristics and takes the export as a new growth pole. As the only national foreign trade transformation and upgrading base of tea industry in Guizhou, Fenggang county has issued more than 60 million yuan of loan funds, invested more than 10 million yuan of equipment upgrading funds, transformed and upgraded 13 tea processing production lines, set the “sea going goal” of zinc selenium tea in 2022 before spring tea picking, and “set a timetable and battle map, promote tea export by month, cultivate more than 3 export enterprises, and the annual export volume reaches 150 million US dollars.”
“Yingshan Yunwu Tea” in Yingshan County, Huanggang, Hubei Province focuses on the network and makes efforts online to open up new markets. On March 18, Yingshan held the Yunwu Tea online garden opening Festival. The one hour live broadcast on the same day attracted more than 1.7 million netizens from various platforms to watch, driving more than 6000 orders from stores in the county.
Sichuan Wanyuan selenium enriched spring tea seizes the opportunity of cooperation between the East and the West and operates “order business”. Relying on the advantages of cooperation and assistance in the market between Putuo, Zhejiang and Wanyuan, Sichuan, Wanyuan selenium enriched spring tea mainly focuses on the Zhejiang market.
“Wanyuan tea is very popular in Zhejiang tea market. The latest tea will be directly connected to Zhejiang Anji tea trading market in the form of ‘order’, and the price is much higher than that of Zhejiang local tea.” Mao Fuliang, the person in charge of the tea processing plant in dadiping village, Gujun Town, said.
All localities have actively opened up the market of spring tea through the combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) building platforms and unblocked channels, and taken multiple measures to improve the quality, cultivate leaders, build brands, process upgrading, industrial integration and scientific and technological innovation, so as to strengthen and make full use of the “tea article”, leverage the “tea economy” and continuously promote the vigorous development of the tea industry.
optimize the interest connection mechanism to help farmers increase income and become rich
On the eve of spring tea mining, the newly established Yunnan black tea industry alliance in Fengqing County, Yunnan Province voted and approved a major event at the meeting: “the purchase price of fresh tea leaves by member enterprises in 2022 is more than 10% higher than that in the same period last year!” This is an important measure of Fengqing County Party committee and county government to revitalize the local Yunnan black tea brand by promoting the establishment of Yunnan black tea industry alliance.
Brand reshaping means higher quality and higher cost, but local tea enterprises have quickly reached a consensus: brand reshaping only asks for profits from the market and does not pressure costs from tea farmers! This year’s spring tea mining, more than 75000 tea farmers in the county took the lead in enjoying this wave of dividends, “the price of tea is several pieces higher than in previous years!” Wang Wenwei of Hongtang village, Fengshan Town said excitedly.
“You can pick a kilogram of oil in the morning, earn a whole body of silk in a day, earn a cow in a month, and build a building in a year…” it is well known that the tea industry promotes agriculture. As the only province without plain support in China, Guizhou’s soil, air humidity and climate conditions are particularly suitable for tea, which has inherent comparative advantages. In 2021, the output of tea in Guizhou reached about 469900 tons, the output value was 57.09 billion yuan, and the annual per capita income of tea related farmers was 12351 yuan. The tea industry has become the largest and most influential industry for enriching the people in Guizhou’s agricultural modernization.
Tea, a piece of fresh and tender green leaves, was once just an ordinary crop in remote mountain villages, but now it is a “golden leaf” that can help people get rid of poverty and become rich. Small leaves have become a big industry. At present, all parts of the country are innovating and giving full play to the radiation role of the tea industry, actively exploring a closer link mode between the interests of tea and farmers, and planting good tea, producing good tea and strengthening brands according to local conditions. The tea industry has become one of the important ways for the masses to increase income and get rich.
In Lichuan City, Hubei Province, Zhang Yuanping, a villager in Jiabi village, Maoba Town, got rid of poverty and became rich by planting tea. His family has gradually developed from 5 mu of tea in the early years to 10 mu of tea now, with an annual income of 70000 yuan. While planting tea, Zhang Yuanping also went to the tea factory to learn tea making technology. He opened the tea factory in February this year.
The story of Zhang Yuanping’s family relying on the tea industry to increase their income and become rich is not an example. By 2021, the tea garden area in Lichuan has reached 273700 mu, the comprehensive output value of tea in Lichuan is 2.8 billion yuan, and 110000 people grow tea.
Today, the scale of Lichuan tea industry is growing steadily, and the industrial advantages are becoming increasingly obvious. Pieces of tea have become the “golden branches and jade leaves” of one people, leading Lichuan people out of the road to prosperity.
Meitan County, known as “the first county in Guizhou’s tea industry”, relies on the advantages of the tea industry. In the early stage of spring tea picking this year, one area pole connected with the demand for tea picking labor with tea enterprises. On the one hand, it figured out the number of people with poverty alleviation and relocation difficulties in the area, and quickly organized more than 100 relocated people to harvest the “first pot of gold” for employment this year. “The Community Charter car is free to pick up and send back. During the period, breakfast and lunch are guaranteed, and there is an income of about 200 yuan per day.” Zhou yequn, a relocated resident, sighed: “moved and considerate!”
People do not lose Castle Peak, Castle Peak will not lose people. Today, the tea industry has become an important support for farmers everywhere to get rid of poverty and become rich. It not only turns the barren mountains into a “sea of tea”, but also carries the dream of increasing the income of thousands of families.
industrial chain upgrading and transformation new business forms are emerging
Chaozhou is the birthplace and important producing area of Guangdong oolong tea. As one of the most distinctive agricultural industries in Chaozhou, tea varieties such as “Fenghuang Dancong” and “Lingtou Dancong” have enjoyed a good reputation all over the country since ancient times, and have also formed a distinctive Chaozhou “Gongfu tea” culture.
In April 2021, Chaozhou issued and implemented the development plan of Chaozhou’s 100 billion agricultural industry (20212025), which proposed to give play to the famous brand effects such as “hometown of Oolong tea in China” on the basis of promoting the construction of characteristic, high-quality, ecological, brand and industrialization of single cluster tea, so as to promote the leapfrog and high-quality development of tea industry and walk out of an ecological and sustainable industrial development path.
Coincidentally, from planting tea to making tea, to traditional innovation, all localities strive to play the “tea culture” brand, focus on key points, break through difficulties, dig deep into the industrial connotation, fully promote the high-quality integrated development of the tea industry from the aspects of upgrading and transformation, constantly enrich the types of tourism products, help the integration of tea tourism and agricultural tourism, and achieve quality and efficiency improvement.
New tea technology to accelerate the upgrading. In Wuyuan, Jiangxi Province, Jiangxi Zhengxi Tea Co., Ltd. has built a digital tea processing plant to realize fully automatic and controllable production from tea withering, rolling, fermentation, drying to the final finished product, which can produce 10000 Jin of dry tea a day. “Tea production is clean and standardized, and the quality is very stable!” Li Jianhua, chairman of Zhengxi tea, said.
New “tea goods” are constantly on the shelves. Yingshan, Hubei Province, promoted the upgrading of industrial processing. The county integrated 50 million yuan of “real gold and silver”, established a leading group for the construction of tea industry chain with the Secretary of the county Party committee as the chain leader, and prepared the implementation plan of tea industry chain in Yingshan County. Nowadays, black tea, Yun Bai tea and cloud green oolong tea are all in Yingshan tea garden. The tea wine, tea food and Tea Mask have been developing to the market in recent years. More and more new “tea products” have been gradually recognized by the market.
New business forms have emerged one after another. Ya’an, Sichuan province promotes the integrated development of tea, culture, tourism and health care industries. In 2021, it received more than 5 million tourists and realized a tourism revenue of more than 5 billion yuan. The integration of tea and tourism leads the province; Shangcheng village in Hangzhou, Zhejiang Province has broken through the traditional single tourism product model and created an eco-cultural tourism complex integrating sightseeing, leisure and tea tasting. There are more than 60 guest houses and teahouses open to the outside world; Through the integration of primary, secondary and tertiary industries, Meitan County, Guizhou has focused on creating theme scenic spots such as “cuiya 27 ° scenic spot”, the world’s first pot of Tea Culture Expo Park, Guizhou tea culture ecological museum, Xiangshan Tea Expo Park and Yungui mountain tea park, so as to improve the comprehensive benefits of the tea industry… Tea sets up a platform and tourism singing opera. More and more tea areas are becoming scenic spots and tea gardens are becoming parks.
Expand area, increase output, improve quality, diversify products and improve efficiency… With the continuous improvement, transformation and upgrading of the tea industry, local tea industry markets have gradually broken through the traditional markets and extended to food, medicine, health care, tourism and other fields. The deep integration of “tea industry +” is providing stronger support for the national agricultural modernization and the high-quality development of green agriculture.
Small tea leaves are not light in weight. Tea trees and tea gardens paint a picture of happiness with booming industry, rich people and beautiful ecology, and pave a road of Rural Revitalization with broad prospects. (Wang Qin, long Zhangyu, Qin Haifeng, Wei Pengfei, Zhu Hong, Wang Hongjiang, Guo Tingting, Fang Peng Yimeng, Fu Hao, Li Shen, Li Haixia)
