China Economic Herald China Development Network Nie Jinxiu, Hu Junxiong and reporter Luo Mian reported recently, Guangdong Province issued the “ten measures to accelerate the high-quality development of Guangdong’s Prefabricated vegetable industry” (hereinafter referred to as “ten measures for prefabricated vegetables”). It is understood that this is the first provincial-level prefabricated vegetable industry policy in China. Guangdong’s Prefabricated vegetables welcome the “high light moment” again, and many cities in the province responded quickly, Seize the opportunity of the “ten policies for prefabricated vegetables” and actively deploy the development of prefabricated vegetables industry. Relevant industry associations, enterprises and scientific research institutions also speed up the layout, and jointly promote Guangdong to build a national highland of prefabricated vegetables industry.
industry, University and Research Institute work together to reproduce the “Guangdong flavor”
Encourage enterprises as the main body to carry out joint research on key core technologies; Bring the talent training of prefabricated dishes industry into the “Guangdong cuisine master” project, encourage the star chefs of “Guangdong cuisine master” to participate in the development and promotion of prefabricated dishes – “ten prefabricated dishes” gives the solution idea.
Chen Cuiying, founder and CEO (CEO) of Guangdong pinzhen Fresh Technology Co., Ltd. (hereinafter referred to as “pinzhen technology”), said that the prefabricated dishes have complete materials, are convenient and easy to operate, and can replicate the chef’s taste without any cooking skills. The prefabricated pot dishes produced by the company are the ingenuity of Lian Gengming, a Chinese culinary master and President of Shunde Chef Association. More than ten kinds of Guangdong characteristic ingredients have been selected and have been selected as the “top ten famous products” of Guangdong prefabricated dishes.
Shunde is “the hometown of Chinese chefs”, and the chef industry and prefabricated vegetable enterprises are aligned with the trend. In addition to the cooperation between pinzhen technology and Shunde Chef Association in the research and development of prefabricated food products, Shunde Junjian Modern Agricultural Technology Co., Ltd. has also introduced the “Guangdong cuisine Master Studio”.
Foshan prefabricated food industry alliance was officially established not long ago, with the participation of the first 53 units, involving business entities, industry associations, financial and insurance institutions, scientific research institutes and technical testing institutions, and conspiring to build the brand of “Foshan prefabricated food”.
Outside Foshan, Guangdong prefabricated vegetable industry alliance blooms everywhere. Guangdong Shenzhen Agricultural Products Group Co.Ltd(000061) food engineering central kitchen (prefabricated dishes) industry alliance is actively promoting the steady and solid development of Industrial Science; Chaozhou City has established the Chaozhou cuisine central kitchen industry alliance, which aims to promote Chaozhou cuisine to take the industrial revitalization Road of ” Shenzhen Agricultural Products Group Co.Ltd(000061) food industrialization and central kitchen trend”; Jiangmen City and Zhanjiang City have successively established the prefabricated vegetable industry alliance; Meizhou city and Heyuan City are actively making efforts to prepare Hakka style dishes and planning to establish an industrial alliance of prefabricated dishes.
In terms of talent cultivation of prefabricated vegetables, the relevant person in charge of Guangzhou Restaurant Group Company Limited(603043) group suggested that, first, vocational colleges (including technical schools) and ordinary colleges and universities should be encouraged to add relevant professional courses according to the content of prefabricated vegetables, so as to promote the construction of “production, study and research” base of prefabricated vegetables. Second, encourage the talents of local Cantonese cuisine masters to invest in the development of prefabricated dishes, use the exquisite cooking skills of Cantonese cuisine masters to combine “Craftsmanship” with “craft”, highlight the characteristics of Cantonese cuisine, and cultivate and develop the prefabricated dish industry.
full chain effort to make “one dish”
In Zhuhe Road, Yuxin street, Haojiang District, Shantou City, Shantou Guanhai aquatic products Technology Co., Ltd. checked and accepted, cleaned, sliced, re cleaned, rolled, packaged and frozen… Each link was in order and a busy scene. Ke Ruicheng, chairman of the company, said that now is the mature season of bullfrogs and our busy season. After these packaged bullfrog prefabricated vegetable products were loaded into the cold chain transport vehicle of minus 18, Then sell to all parts of the country and go to the table of consumers. As one of the first enterprises to launch bullfrog prefabricated dishes in Guangdong and even the whole country, Guanhai aquatic products is also the largest bullfrog prefabricated dish enterprise in China. Since the company entered bullfrog prefabricated dishes in 2020, the sales volume has been rising.
It can be seen that each process of producing a prefabricated dish “you can enjoy as long as you cook a little” is inseparable from the strong support of the whole industrial chain.
Therefore, the “ten prefabricated dishes” proposed to expand the prefabricated dish industry cluster and build a number of prefabricated dish industrial parks to form the agglomeration effect of prefabricated dish industry. Give full play to the advantages of Guangdong’s characteristic agriculture and Guangdong cuisine brand, and promote the centralized entry and development of prefabricated vegetable industry enterprises and supporting enterprises upstream and downstream of the industrial chain. Foshan, Zhaoqing, Jiangmen, Zhanjiang, Maoming, Chaozhou and other cities are actively creating prefabricated vegetable industrial parks to promote the gathering and development of prefabricated vegetables in Guangdong in the form of parks.
Gaoyao District of Zhaoqing City is speeding up the construction of the “first park” of prefabricated vegetable industry in the Bay Area – Guangdong Hong Kong Macao Dawan district (Zhaoqing Gaoyao) prefabricated vegetable industrial park. With a planned area of 7000 mu, the industrial park will build a prefabricated vegetable demonstration park integrating the functions of the whole industrial chain of meat and aquatic deep processing, such as aquaculture, livestock breeding, production and processing, cold chain distribution, pilot research and development, inspection and testing, e-commerce finance and popular science tourism.
This year’s work report of Foshan municipal government made it clear to build a characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) prefabricated vegetable processing industrial park. At present, 12 large-scale prefabricated vegetable enterprises have been built in the city, with an annual output value of about 2.5 billion yuan. Together with 13 large-scale enterprises under construction and planned to be built, after all reaching production capacity, the annual output value of prefabricated vegetables in Foshan is expected to reach 30 billion yuan.
In order to launch the golden signboard of “overseas Chinese all prefabricated dishes”, Jiangmen recently issued the “Twelve policies and measures for Jiangmen prefabricated dishes”, which made it clear that the construction of prefabricated dish Industrial Park will be based on the idea of “one park and four districts”, and the prefabricated dish Industrial Park will be arranged and constructed in Doushan town and Baisha Town of Taishan City, Duruan town and Tangxia town of Pengjiang district, and Magang town of Kaiping City.
ensure safety and get out of the “international model”
There is no trivial matter at the people’s table. “Ten prefabricated dishes” directly hit the “quality and safety” as the pain point in the development of prefabricated dishes industry – proposed to build a standard system for the quality and safety supervision of prefabricated dishes, and gradually formulate and improve a series of standards for prefabricated dishes from field to table.
In the workshop in Baiyun District, Guangzhou, the conveyor belt of the automatic production line sends sealed prefabricated vegetable products such as roast pigeon, three cups of chicken and plum vegetable meat cake to the packaging area, and the quality inspection personnel conduct random sampling inspection from the packaged food in front of them.
The relevant person in charge of guangbai supermarket under guangbai department store, a local retail leader in Guangzhou, said that we strive to provide consumers with safe and high-quality goods. In order to control the product quality of prefabricated food commodities, before the commodities are put on the shelves, the procurement department of guangbai supermarket will check and verify the supplier’s business qualification, brand popularity and commodity inspection report one by one, and the commodities that meet the relevant food requirements can be put on the shelves.
Recently, in the Zhanjiang Guolian Aquatic Products Co.Ltd(300094) production workshop, workers worked overtime to load 2200 boxes and 22 tons of gold pomfret prefabricated vegetables to the wharf and sell them to Malaysia, a member of RCEP. By taking the initiative to accelerate the pace of docking in the international market, the company helped the prefabricated dishes become an international “online Red dish”. As early as January 1, the day when the regional comprehensive economic partnership agreement (RCEP) came into force, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) prefabricated dishes were successfully declared in cabinet 001, and launched the first cabinet on behalf of Guangdong enterprises, Australia, a member of RCEP.
At present, the prefabricated vegetable products of Zhanjiang aquatic enterprises have been exported to RCEP countries such as New Zealand, Malaysia, Singapore and Australia. In addition to Zhanjiang, sauerkraut fish prefabricated dishes in Dawan district (Zhaoqing) prefabricated dishes Industrial Park, squid prefabricated dishes in Shantou Haojiang aquatic products provincial modern agricultural industrial park, Shantou Chenghai lion head goose (stewed goose prefabricated dishes), and grilled fish prefabricated dishes of Yunfu Mingji aquatic products group have also taken RCEP east wind to go abroad.
