"Scientific research + innovation" is the main line for the steady development of Anhua black tea industry and the main line for the steady development of ideal Hualai. For more than ten years, Hunan Hualai has always regarded innovation as the first driving force to lead the high-quality development of black tea industry, and placed it at the core of the leapfrog development of China's black tea industry to the world.
In 2021, Anhua black tea industry achieved a comprehensive output value of 23 billion yuan, an increase of 51% over 2016, and was selected as the top 10 of China's top 100 tea counties for 12 consecutive years. The tea garden area of the whole county reaches 360000 mu, and the annual processing volume of tea reaches 85000 tons. Hunan Hualai, a leading enterprise, was once again listed in the "top 100 enterprises in the tea industry in 2020", ranking among the top 10, and won the honorary title of "leading enterprise in the tea industry in 2021".
Focusing on the development direction of "bigger, stronger and better", Hualai has always looked at the development needs of the world tea industry with an open mind. It not only inherits the traditional tea making skills, but also actively adds industrial innovation elements to drive the industry towards science and technology, standardization, specialization, scale and branding in an innovative way.
At the end of March 2022, relying on high-quality products and brand image, Hunan Hualai was again awarded four honors by China Quality Inspection Association, such as "national leading enterprise in tea industry quality", "national leading brand in tea industry quality", "national demonstration enterprise in good faith in product and service quality" and "trusted product in national quality inspection".
technology empowerment: quality traceability system as quality escort
"Product quality is the lifeline of the development of Hualai industry. We always take safeguarding the legitimate rights and interests of consumers as a top priority and do a good job in every product," said Zeng Weijun, vice president. "From a leaf to a cup of tea, science and technology run through our whole industrial chain".
Hualai defines tea planting as the first production workshop, and the relevant tea garden is the green prevention and control demonstration tea garden in Anhua County, which is under the full technical guidance of academician Chen Zongmao's team. At present, the company has successively built many high standard organic ecological tea gardens in Jiangnan, Shuilong, leaves and so on, covering an area of more than 40000 mu. "Our planting bases are all located in Anhua mountainous area with good ecological environment, with high-quality water source, clean air and symbiosis of forest and tea. All scientific and technological management methods are used. From soil management, tea planting, watering and irrigation, fertilization, pest control to picking, our work is managed by science and technology and standardization," Zeng said.
In the production process, Hualai introduced the top-level high-tech production technology and digital intelligent management mode, and used precision and excellent professional equipment to ensure the large-scale, automatic, intelligent and clean production, so as to truly achieve both efficiency and quality. It has also successively built two 100000 level purification workshops in line with the national drug production quality management norms, obtained the "GMP certification" and made tea with pharmaceutical standards. At the same time, the company has successively passed SC certification, green food certification, iso9 Dongrui Food Group Co.Ltd(001201) 5 international quality management system certification, ISO22000 food safety management system certification and three-level safety production standardization construction.
In the national food spot check in recent years, Hunan Hualai's products have been selected continuously, accepted the strict inspection of the quality supervision department, and all passed smoothly. The product quality is far higher than the industry standard. The products have won various industry awards and have been rated as "Gold Award" for many times.
scientific and technological innovation: creating "high, fine and advanced" products with the characteristics of the times
"To create a series of 'high, fine and sharp' black tea series products that adapt to the development characteristics of the times is what Hualai has done with heart in the past, now and in the future", chairman Chen sheqiang has mild eyes and firm will.
In May 2015, Hunan Hualai and the tea Department of Hunan Agricultural University signed an agreement on the joint construction of "doctor workstation of tea science of Hunan Agricultural University" and "technology demonstration base of Key Laboratory of tea science of the Ministry of education".
In July 2019, Hunan Hualai product R & D Center (quality inspection center), which is based on the international first-class standard, was officially launched.
In March 2021, academician Liu Zhonghua workstation was officially inaugurated and established in Bandung black tea industrial park.
As a leading enterprise, after more than ten years of development, Hualai has accumulated profound technical strength and strong scientific research strength, effectively integrated scientific and technological innovation resources, realized the transformation of scientific and technological achievements, enriched the product structure, enhanced the core competitiveness, and walked out of a development road of revitalizing the enterprise through science and technology. So far, the company has successively developed a number of new black tea products such as instant tea and bag tea with high-tech content and easy to carry and drink, as well as derivative products such as black tea toothpaste and black tea skin care products. The products have reached more than 60 types, and 48 authorized patents have been obtained successively, including 4 invention patents and 14 utility models. The provincial and ministerial enterprise technology center Anhua black tea deep processing engineering technology research center and Anhua black tea quality inspection and testing center have been established.
At the same time, it also gathered a team of more than 100 R & D personnel with rich R & D experience of black tea products from famous universities and R & D institutions at home and abroad, which significantly improved the overall scientific research strength and innovation level of the enterprise, and won the honorary titles of "advanced unit of enterprise science and Technology Association" and "top ten scientific and technological innovation enterprises". To be sure, ideal Hualai has become the engine and accelerator for the innovation and development of Anhua black tea industry.
"Ideal Hualai will further strengthen innovation, increase investment in scientific research, constantly enhance scientific and technological strength, introduce scientific and technological talents, actively adapt to the needs of the times, develop the enterprise with a more scientific, institutionalized, information-based and refined management mode, and make a positive contribution to Anhua black tea moving towards the world stage", chairman Chen sheqiang.
(contributed by Hunan Hualai)
