Recently, a caring student assistance team composed of Youth League members and marketing elite representatives of China Life Insurance Company Limited(601628) life insurance (hereinafter referred to as ” China Life Insurance Company Limited(601628) life insurance”) Shenzhen Branch has embarked on the journey to Linshui County, Guang’an City, Sichuan Province. They will send love items to four local schools and pay a field visit to the homes of poor students. This also means that China Life Insurance Company Limited(601628) life insurance Shenzhen Branch has launched a new chapter in the “love student” project for eight years. Shenzhen Branch is only the epitome of the company’s commitment to public welfare. All along, the company has bravely taken responsibility and taken the initiative on the road of public welfare assistance. “Caring student aid”, “public welfare insurance for autistic children”, “targeted poverty alleviation in Zhutang village, Heyuan City”, “supplementary medical insurance in Suyang village, Heyuan City”… Public welfare assistance projects have become shining business cards of China Life Insurance Company Limited(601628) life insurance Shenzhen Branch.
love students, go deep into the mountains and help students realize their dreams
In cengong County, Kaili City, the hinterland of Southeast Guizhou Province, many villagers rely on simple farming to make a living. “Left behind children whose parents go out can only work in the field. If a family has several children, they can only barely afford one of them to go to school. School has become a luxury choice for many children here.” This is the first time that China Life Insurance Company Limited(601628) life insurance Shenzhen Branch organized 10 caring volunteers to walk into the mountainous areas of Guizhou in 2013. This year, the Shenzhen Branch donated a love library for the local Hujia primary school, equipped with more than 3000 books, 6 bookshelves and 4 reading desks, setting up a position for children in poor mountainous areas to learn and educate. The “love student aid” project was also launched. 2021 is the ninth year of the “caring student aid” program, and the scope of caring student aid has also expanded from cengong, Guizhou to Linshui, Sichuan. Over the past eight years, Shenzhen Branch has organized young employees to go deep into the mountains every year to visit and comfort the families of poor students. The information of these poor students is brought back to Shenzhen and funded and claimed within the Shenzhen Branch. The recipients can receive financial aid every year until they graduate from high school. Thousands of miles of trekking have built a love bridge between Pengcheng and the mountains. Over the past eight years, love education has continued and the scale of assistance has expanded. So far, 145 poor students have been subsidized by China Life Insurance Company Limited(601628) life insurance Shenzhen Branch in the form of departments, Party branches, Youth League branches and individuals, with a cumulative subsidy of 950000 yuan. Among the funded students, 32 have been successfully admitted to the University. Transcripts and thank-you letters have become a vivid embodiment of the achievements of the Shenzhen Branch in realizing its dream. In order to continuously deepen the achievements of student aid, broaden the horizons of students in mountainous areas and constantly innovate the forms of student aid, Shenzhen branch not only organized employees to go deep into mountainous areas, but also warmly invited poor students in mountainous areas to enter Shenzhen. Many children from mountainous areas came to Shenzhen for the first time in the love summer camp of “never forget their original heart and walk with love”. Accompanied by young volunteers, they visited the mountain and sea scenery, explored the charm of science and technology, received a physical examination, and enjoyed the style, culture and charm of this frontier city of reform and opening up. The continuous operation of the “love student” project has gradually created and established a love brand of public welfare assistance of China Life Insurance Company Limited(601628) life insurance Shenzhen Branch. The project won the “excellent love volunteer service project” of the working committee of the central financial League in 2020, and was shortlisted for the evaluation of the central volunteer service project of the league.
public welfare insurance: focus on vulnerable groups and light up the stars with love
On April 8, 2021, Ren Zhanhang, a young employee of China Life Insurance Company Limited(601628) life insurance Shenzhen Branch, walked into the live broadcast room of traffic frequency of Shenzhen radio and television group to publicize and introduce the function and highlights of the product to the general public as the representative of the product design team of “public welfare insurance for autistic children”. This is the third year that the Shenzhen Branch has promoted the project. The slogan of “lighting up the stars with love” has been well known by many families of autistic children in Shenzhen. “Public welfare insurance for autistic children” project is a public welfare project focusing on family risk protection for autistic children jointly initiated by China Life Insurance Company Limited(601628) life insurance Shenzhen Branch, Shenzhen Charity Federation and Shenzhen innovative corporate social responsibility promotion center. For the “star child” group, which has a poor self-care ability, a higher risk of daily accidents and diseases, the product can provide a one year insurance coverage for children and adolescents born to 28 days -17 years old (including), diagnosed as autism, and registered residence or residence in Shenzhen. The insured amount is 50000 yuan for major diseases and 50000 yuan for medical liabilities for major diseases. The advent of this product has effectively made up for the market gap of public welfare and preferential insurance products in the special group of autistic children, and supported the “umbrella of love” for the families of autistic children. At the same time, the project operates in the form of social funds raised by “Shenzhen charity · Guoshou care fund” to buy insurance for autistic children. With the full help of the platform and resources of public welfare charity, the project effectively gives play to the social force of gathering sand into a tower and water into a pool, so that love and security can benefit a wider group of audiences. Up to now, about 1050 families of autistic children have been covered by the donations raised by the project. It can be said that such an innovative donation mode is China Life Insurance Company Limited(601628) life insurance Shenzhen Branch’s active exploration of the mode of “public welfare charity + financial insurance” by integrating the management experience of financial and insurance enterprises into charity. In addition to providing insurance for autistic children, Shenzhen branch often expresses its concern and care for “star children” by donating love materials, holding public welfare activities, regular care and condolences, etc. For three years in a row, the Shenzhen Branch has cooperated with public welfare organizations for many times to hold an interesting garden party of “watch you and me, grow up happily”, and invited families of autistic children to participate. During the activity, the employees of the company spontaneously became volunteers and paired up with the children one-on-one to complete the clearance game hand in hand.
At the event, many parents said that for the “star children”, physical and spiritual care is very important. “Public welfare insurance for autistic children” project and related activities make autistic groups deeply feel the love and warmth from all walks of life.
precise assistance: establish a long-term mechanism to help rural revitalization
“Spreading love and benefiting the society” is the social public welfare principle that China Life Insurance Company Limited(601628) life insurance Shenzhen Branch always adheres to. It is always the unshirkable responsibility and mission of the company to help overcome poverty and add momentum to Rural Revitalization and development. In the journey of poverty alleviation, Shenzhen Branch has always insisted on actively integrating into the work pattern of Shenzhen municipal government, Shenzhen banking and Insurance Regulatory Bureau and superior companies. Through organized, normalized and large-scale poverty alleviation measures and public welfare actions, Shenzhen Branch has been active in helping improve the infrastructure of poor villages, industrial assistance, poverty alleviation and intellectual support, and donation of funds and materials. It has not only explained the “helping the needy” of the insurance industry with practical actions The original meaning of “emergency relief” makes the public feel the responsibility and responsibility of China Life Insurance Company Limited(601628) this “national brand” enterprise.
Over the years, China Life Insurance Company Limited(601628) life insurance Shenzhen Branch has made great efforts to improve the production and living environment of villagers in poor villages by building infrastructure such as “Guoshou Avenue”; Participate in the underwriting of the “supplementary medical insurance project of Suyang village, Heyuan City”, and provide 1858 villagers with six-year risk guarantee since 2020, so as to grasp the risk bottom line of production and life of poor people; Donate “cultural granaries” for poor villages, build libraries, transform classrooms and canteens for local primary schools, and further enrich the spiritual and cultural life of villagers and students in poor areas; Support the construction of the party masses conference room in Zhutang village, provide a good position for Party members and comrades in Zhutang village, and give better play to the role of the party organization as a fighting fortress in poverty alleviation. In Zhutang village, Suyang village and Zhaoyuan village of Heyuan City, which are “paired” with the designated poverty alleviation of Shenzhen insurance industry, projects with the mark of “national longevity” are powerful proof that China Life Insurance Company Limited(601628) life insurance Shenzhen Branch contributes to poverty alleviation and contributes to the construction of new countryside. Getting rid of poverty is not the end, but the starting point of a new life and new struggle.
In order to help realize the strategic shift from poverty alleviation to rural revitalization, China Life Insurance Company Limited(601628) life insurance Shenzhen Branch adheres to focusing on the six support measures of Party construction, insurance, consumption, employment, education and public welfare, actively helps the government establish and improve the long-term mechanism for poverty alleviation, continues to make efforts in protecting, helping and revitalizing agriculture, and continues to promote, consolidate and expand the effective connection between poverty alleviation achievements and Rural Revitalization. (Zhou Jie)
