With the rising price of parts, Mercedes Benz didn't carry everything after all. On April 2, it was reported in the industry that Mercedes Benz China would raise the recommended retail prices of some manufacturers selling cars from today.
In response, Mercedes Benz said in response to the financial associated press that due to the sharp rise in the prices of some raw materials and the shortage of global supply chain, the recommended retail prices of some manufacturers selling cars have been adjusted since April 2. "This is the first time for us to adjust the price of some models in the Chinese market." Mercedes Benz emphasized.
It is reported that the previous adjustment covers the price range of Mercedes Benz's 14 models, including domestic E, GLC, imported CLA, C, E, GLS, S, Maybach GLS, Maybach S, AMG C 43, 43, 43, 53, and 63, respectively, with the lowest increase of 900 yuan.
"It's sudden." A salesperson at Mercedes Benz 4S store told reporters that the background sales system has not been adjusted at present, but consumers will purchase new cars according to the adjusted price from April 3. "If you pay the deposit of intent before April 2 and report to the manufacturer, you can still follow the official guidance price before the price rise."
The situation in Russia and Ukraine, the shortage of chips for more than a year, the rise in commodity prices and other factors have brought greater pressure to the struggling automobile manufacturers, but it is not the traditional fuel automobile enterprises that are the first to be impacted. According to the reporter's statistics, since March this year, Tesla has started a new round of price increases with the rhythm of raising three times in seven days. Byd Company Limited(002594) , SAIC, GAC, Geely, Xiaopeng and ideal have officially announced the increase of sales prices, even Skyworth. At present, this round of price adjustment involves more than 20 brands.
"Insufficient supply has led to a rise in the guiding price of auto enterprises." According to Cui Dongshu, Secretary General of the Federation, the recent increase in the price of raw materials has greatly exceeded the expectations of the industry. Before, the price of agreements signed between many car enterprises and suppliers was relatively low, and the pressure of car enterprises is not large. The price rise of new energy vehicles is a response measure reluctantly made by downstream car enterprises after the continuous price rise of upstream materials. "Now Mercedes Benz has also raised the official guidance price, which means that the fuel vehicle sector has also been affected."
It is worth noting that in March, the price rise brought "reverse marketing" to the new forces of car making. The delivery volume of Xiaopeng automobile, Nezha automobile, ideal automobile and Zero run automobile all exceeded 10000 in that month. The "bottom line" was achieved, but the price of cars did not keep the bottom line for the first time. The industry believes that in the near future, perhaps traditional fuel vehicle enterprises will also join the army of price increases.
"The automobile industry as a whole will not usher in a price rise." Cui Dongshu believes that compared with new energy enterprises, the demand of traditional car enterprises shrinks and the price rise is insufficient.
Galaxy Securities research report pointed out that electric vehicle manufacturers intensively announced a new round of price increases. On the one hand, there is a shortage of chips, a rise in raw materials and an increase in vehicle manufacturing costs; On the other hand, the supply is less than the demand, and the waiting time in line for car purchase is long, often two months or even half a year, which gives the confidence of electric vehicle enterprises to raise the price.
