Zhang Tianfei is painstakingly developing new courses recently. Although he is already a famous chef in Yunfu, Guangdong Province and the host of the “Guangdong cuisine master” skill master studio, he is still a newcomer in the face of prefabricated dishes.
As an industry with a high degree of industrialization, the R & D of prefabricated dishes is different from the cooking of dishes. Chefs need to have more professional knowledge in nutrition, refrigeration and R & D, so as to provide a theoretical basis for the mass production and standardization of prefabricated dishes. The tutors of Yunfu cooking school, led by Zhang Tianfei, need to change their strategies when teaching.
“Now we not only let the apprentices learn the skills of knife and cooking, but also focus on the theoretical teaching of nutrition, refrigeration, R & D and so on.” Zhang Tianfei said that to develop the prefabricated vegetable industry, we need to work hard on training talents.
In fact, not only in terms of training talents, the ten measures to accelerate the high-quality development of Guangdong’s Prefabricated vegetable industry (hereinafter referred to as the “ten measures for prefabricated vegetables”) issued by Guangdong recently clearly puts forward that it is also necessary to provide guarantee in many aspects, such as promoting the establishment of cold chain logistics, broadening marketing channels and implementing financial security system, so as to provide an important starting point for the high-quality development of prefabricated vegetables and improve the overall competitiveness of Guangdong’s Prefabricated vegetable industry.
Zhang Yi, chief analyst of AI media consulting, believes that the development of the industry is not overnight. At present, Guangdong prefabricated dishes are still in the preliminary stage, and enterprises need to improve their competitiveness and promote the development of the overall market. The talent, logistics and financial measures mentioned in the “ten prefabricated dishes” are an important foundation for enterprises to cultivate the industry in the future.
cultivate compound talents to meet the trillion market
The quality and taste of products determine the healthy development level of the industry. In order to make the prefabricated dishes more delicious and standardize the mass production of dishes, the development of the prefabricated dish industry first needs to solve the problem of talent training.
“Ten prefabricated dishes” pointed out that enterprises are encouraged to carry out joint research on key core technologies. Bring the talent training of prefabricated dishes industry into the “Guangdong cuisine master” project, and encourage the star chefs of “Guangdong cuisine master” to participate in the development and promotion of prefabricated dishes.
Zhang Tianfei is one of the Cantonese cuisine masters. Therefore, he realized the problem of talent training of prefabricated dishes earlier. He found that in order to cultivate prefabricated vegetable talents, we first need to transform the original single training mode into a compound talent training mode, and focus more on cultivating chefs into technical talents with refrigeration and R & D skills.
“Introducing Guangdong cuisine masters into the prefabricated dish industry can solve the problems of taste and seasoning in dish research and development for enterprises.” Xu Yi, marketing director of Guangdong Hengxing group, said that to transform dishes from craft to industrial batch growth, professional chefs need to participate, formulate standards in taste, seasoning and other aspects, and combine “craft” with “craft” to ensure the stability of products.
Liu Haichen, senior president of Zhengda food (Zhanjiang) Co., Ltd., also agrees. He believes that the overall improvement of talent reserves in the chef industry plays an important role in the overall development of prefabricated vegetable enterprises. At the same time, it can also help raw material enterprises accelerate the transformation and conduct in-depth research on prefabricated vegetables through the absorption of talents, so as to give raw material enterprises a boost from zero to one in the prefabricated vegetable industry.
Industrial development requires not only R & D talents, but also compound talents such as marketing and promotion. As a prefabricated vegetable industry spanning the primary, secondary and tertiary industries, each link needs a large number of talents in order to better meet the trillion market.
In order to cultivate more talents and help the high-quality development of prefabricated vegetable industry. The “ten items of prefabricated vegetables” proposed to organize and carry out the training and vocational skill evaluation of professional (type of work) skilled talents related to the development of prefabricated vegetables production, e-commerce live broadcast, marketing, logistics and distribution and other industries, and vigorously cultivate the talents related to prefabricated vegetables.
In this regard, Cheng Gang, Secretary General of Guangdong Catering Association, believes that the prefabricated vegetable industry cannot occupy a greater proportion in catering consumption by relying solely on dish research and development. Promotion and marketing talents need to change people’s consumption habits and cognition from the market level.
“The prefabricated vegetable industry should not only focus on the research and development of dishes, but also start from the aspects of big data and market. While looking for R & D talents, it also needs to be equipped with enough compound talents to analyze and understand the industry.” Cheng Gang said.
build a cold chain logistics system and get through the last kilometer
According to the interviewed experts, cold chain logistics is the “last kilometer” to open up the development of prefabricated vegetable industry.
“In fact, most enterprises have self built logistics, but they only solve the problem of upstream raw material procurement.” Zhanjiang Guolian Aquatic Products Co.Ltd(300094) vice president Wu Chunli said that the main function of self built logistics is to purchase raw materials and cannot accurately transport products to the dining table. As a frozen product, prefabricated dishes urgently need high-frequency cold chain logistics to expand the overall marketing and circulation scope.
Wu Chunli said that the effective connection between self built logistics and high-frequency cold chain logistics is a prerequisite for opening up the prefabricated vegetable industry, forming a whole process closed-loop supply mode of prefabricated vegetables from the field to the factory and then to the dining table, so as to ensure product quality and delivery stability.
“At present, China has a sound cold chain logistics system, which can solve the logistics problem of products transported from factories to the whole country, but there is a lack of pre warehouse in the sales area as a whole.” Cheng Gang, Secretary General of Guangdong Catering Association, said that there is a certain upper limit on the stock of consumers’ family warehouses, and there needs to be corresponding front warehouses in the life circle for short-term rapid replenishment, so as to ensure consumers’ daily life and consumption demand.
At present, most local transportation relies on local distribution and takeout to transport prefabricated vegetables to solve the supply problem of consumers’ family warehouses. These channels can provide certain transportation capacity, but lack of cold chain support, which can not well ensure product quality and delivery stability.
Therefore, it is proposed to speed up the construction of a prefabricated vegetable circulation system with the national backbone cold chain logistics base and the public Shenzhen Agricultural Products Group Co.Ltd(000061) cold chain logistics infrastructure backbone network as the main channels, and cultivate a number of cross regional leading enterprises of prefabricated vegetable storage and cold chain logistics.
Whether it is to train talents on a large scale or build a cold chain logistics system, it is inseparable from financial support. Due to the popularity of the prefabricated vegetable industry, more and more private enterprises flock to the track, but the overall financing capacity and capital of private enterprises are relatively lacking. In order to speed up industrial development, it is also necessary to solve the financing difficulties and costs of private enterprises.
The “ten items of prefabricated vegetables” emphasize that financial institutions will be supported to develop special financial products for the prefabricated vegetable industry, vigorously develop the supply chain finance of the prefabricated vegetable industry, give play to the role of the provincial agricultural supply side structural reform fund, and build the development fund system of Guangdong prefabricated vegetable industry.
“The formulation of these measures has effectively reduced the overall load of enterprises in the process of development.” Wu Chunli said that prefabricated vegetable enterprises have a large number of links such as procurement, production and sales. There is a time difference from procurement to production and then to sales. The existence of the financial system can avoid the difficulty of capital turnover in the sales cycle.
She also said that the introduction of financial mechanism and insurance system not only protects enterprises, but also allows consumers to reduce risks and doubts. At the same time, it also injects fresh-keeping threshold into the industry and becomes a catalyst for industrial quality improvement and increment.
