On April 1, at the annual performance presentation meeting of Guangzhou Zhujiang Brewery Co.Ltd(002461) 2021, Guangzhou Zhujiang Brewery Co.Ltd(002461) Board Secretary Li Kuankuan said that the company determined the product price according to the market and cost conditions, and has been trying to increase the proportion of high-end beer in recent years. The company will actively deal with the cost impact by optimizing the product structure, reducing costs and increasing efficiency, strengthening cost and expense control and other measures.
The annual report shows that Guangzhou Zhujiang Brewery Co.Ltd(002461) achieved 1.2763 million tons of beer sales in 2021, with a year-on-year increase of 6.41%; The operating revenue was 4.538 billion yuan, a year-on-year increase of 6.79%; The net profit attributable to shareholders of listed companies was 611 million yuan, a year-on-year increase of 7.36%.
Li Kuankuan said that the company implemented the new product strategy centered on the market and consumers, and played the linkage role of R & D and marketing. In 2021, a series of new products such as 528ml special Chunsheng, liegang, coffee Shitao and new British IPA were listed. In 2022, according to the market situation, the company will focus on promoting product innovation and transformation, improve the whole process management of new products, promote and cultivate the listing of new products, and create a more strategic and competitive product structure.
In addition, the company will dig deep into the brand connotation, expand the brand voice, and deeply cultivate the Guangzhou Zhujiang Brewery Co.Ltd(002461) brand connotation through cross-border cooperation of “beer + sports, beer + music and beer + food”, so as to improve the linkage effect and brand value.
