“Yellow warning starts! Shunyi multi departments work together to deal with air pollution”, “the district ecological environment bureau takes the initiative to serve forward and ensure the centralized collection, transportation and disposal of hazardous waste”… Click on the official microblog and wechat platform “Shunyi ecological environment” of Shunyi district ecological environment bureau of Beijing to focus on hot spots, respond to concerns, concentrate and serve local development. Beijing Shunyi district ecological environment bureau said that during the 14th Five Year Plan period, Shunyi District will continue to give full play to the influence of the new media of “Shunyi ecological environment”, further enhance the public’s awareness and sense of responsibility for protecting the ecological environment, promote the formation of a strong atmosphere of jointly building and sharing beautiful Shunyi, and gradually form a pattern of “great environmental protection” in the future with “government guidance, enterprise autonomy and public participation”.
“Shunyi ecological environment” is a window to show the working image of the ecological environment bureau. In the view of Shunyi district ecological environment bureau, it is very important to make good use of this platform. In this regard, the ecological environment bureau has specially formulated the administrative measures for the operation of government new media of Shunyi district ecological environment bureau, which stipulates the release content, release procedures, response management and other contents of the micro platform, so as to ensure that the new media can actively, timely, comprehensively and accurately release environmental protection, party and government information, expand the audience of the release information and better serve the public. In addition, the Bureau of ecological environment has developed new media products to interpret the professional content of ecological environment by using vivid and flexible ways such as short videos, illustrations and H5, so as to enhance the interest and attraction of communication. Especially during the Spring Festival, the sixth five year plan environment day, the national low carbon day and other festivals, we will strive to achieve Wuxi Online Offline Communication Information Technology Co.Ltd(300959) concerted mobilization through environmental protection cloud classroom, popular science on environmental protection knowledge and award-winning Q & A on environmental protection knowledge, so as to realize the resonance of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) activities with the same frequency, improve the publicity effect and create a good atmosphere for the public to participate in environmental protection.
According to reports, “Shunyi ecological environment” takes content as the king, gives play to micro power, promotes activity with topics, and tells the story of Shunyi ecological environment. First, integrate the publicity of ecological and environmental protection into the overall situation of ecological and environmental protection, set up a “news memory” to focus on major policies and important work, conduct in-depth interpretation and authoritative release, use new media publicity to show the progress of the work and promote the continuous and in-depth development of the work. Second, start with the key points, hot spots and difficulties concerned by the public, actively respond to the concerns of the masses and enterprises, and let the authoritative voice clear the clouds and see the sun. Third, grasp the time efficiency principle of new media release, adhere to the correct guidance of public opinion, release the important information of optimizing services and boosting development, and create a good public opinion atmosphere for coordinating the high-level protection of ecological environment and the high-quality development of economy and society.
According to statistics, during the 13th Five Year Plan period, Shunyi District of Beijing successively opened the microblog and wechat platform of “Shunyi ecological environment”, and nearly 20000 contents have been sent, which has become a stage to display the achievements of ecological and environmental protection and a platform for the public to participate in ecological and environmental protection.
