The world of metauniverse and digital collection (NFT) is rich and colorful, but the secondary sale of virtual products is out of control, which also contains huge risks.
The risk appears, and the supervision and platform immediately light the sword to punish!
The reporter learned that a number of official account of digital collection platform has been banned or put off the shelves, including a few points, Tibet, Yuan Yuan, and Meta. According to the relevant laws and regulations of the state, the collection and sale of digital collections will be carried out through public numbers and small programs on WeChat platform. The two departments will face punishment such as the official account and the next shelf.
Zhao Xing, Professor of Fudan University's big data research institute, doctoral supervisor and deputy director of the national intelligent evaluation and governance experimental base, said in an interview with Shanghai Securities News that digital collections, as a kind of virtual digital assets and new things, have been in a rush of speculation in some fields. It is also an appropriate regulatory posture to avoid the "off reality to virtual" governance prudence . How to prevent risks while enabling digital collections and related industries to better "promote reality with emptiness" will become a topic worthy of intensive discussion and in-depth exploration from all walks of life.
key words: prohibit "secondary transaction"
Reporters found on WeChat platform in April 1st that a number of official account numbers of digital collection platforms have been banned or put off, including a few points, Tibetan yuan, and Meta.
Wechat confirmed the news to reporters. According to the disclosure, according to relevant state regulations, in order to prevent the risk of speculation in virtual currency transactions, WeChat public platform has recently standardized the official account and the small program of the two hype and the collection of digital collections.
in this round of wechat regulation, "hype" and "secondary sale" are prohibited as keywords
On the one hand, WeChat will provide the official account of the public offering only for digital collection display and first level transaction, and will provide its cooperation certificate with the block chain company approved by the National Network letter office as an attest certificate, and does not support the provision of two level transactions.
In terms of small programs, at present, only digital collection display and first-class gift are supported. Digital collection transactions and multi-level circulation belong to the unopened scope. If confrontation behaviors such as bypassing are found, they will be banned or removed from the shelf according to the degree of violation.
Wechat said: in the future, the platform will also pay close attention to the industry trends and relevant regulations, and further improve and adjust the rules.
behind the popularity of Digital Collections:
from "love" to "stir fry"
According to the public information, Digital Collection refers to the use of blockchain technology to generate the only digital certificate corresponding to specific works and works of art, so as to realize the true and credible digital distribution, purchase, collection and use on the basis of protecting their digital copyright.
Zhao Xing pointed out that at present, digital collections can be understood to a certain extent as NFT like products with certain Chinese characteristics and restricted by transactions, and their current state is quite different from what is called NFT (non homogeneous token) abroad. Since the second half of 2021, driven by the upsurge of meta universe, digital collections have begun to become a hot spot in the industry, and popular products continue to grow. Especially on the distribution side, a large number of start-ups and applications have begun to appear.
On March 31, the first digital collection intelligent device launched by Baidu's Xiaodu brand was officially put on sale, attracting more than 150000 people to rush online, and the limited 5000 pieces of Xiaodu smart screen X10 Digital Collection Limited Edition products quickly sold out.
On the same day, Siasun Robot&Automation Co.Ltd(300024) company youbixuan distributed " Siasun Robot&Automation Co.Ltd(300024) digital collection" to all employees to celebrate the 10th anniversary of the company. The " Siasun Robot&Automation Co.Ltd(300024) digital collection" is provided with blockchain technical support by Tencent's "Zhixin chain". Each collection has a unique serial number certified by "Zhixin chain", which is limited in distribution, tamperable and reproducible.
Before that, the application of digital collections in culture, art and other fields was more abundant.
In February 2022, the Jinling edition of compendium of Materia Medica, China's first IP digital collection of ancient books of traditional Chinese medicine, was officially released. Authorized by the Institute of traditional Chinese medicine information of the Chinese Academy of traditional Chinese medicine, the listed company on the science and innovation board Shenzhen Breo Technology Co.Ltd(688793) provided strategic support.
In March 2022, the Shanghai Symphony Orchestra released the first NFT Collection - a 2:21 second audio from China's earliest Symphony album, priced at 19.9 yuan and limited to 10000 copies.
In March 2022, 4 digital collections of Shandong Taishan scenic spot were sold on Alipay's whale probe platform.
"Indeed, we should not underestimate the attraction of digital collections to the new generation of young people in the'm era ', especially digital collections with significant trends or famous IP. The user experience brought by scarcity and uniqueness should not be underestimated. For the secondary creation of traditional IP and collections, it will also bring positive help to the value-added of art creation, digital art and other industries." Zhao Xing said frankly.
It is worth noting that the application scenarios are becoming more and more abundant, which also makes some NFT products with innovative and collection attributes become tools for criminals to conduct virtual transactions.
In June 2021, Alipay and the Dunhuang Academy of fine arts jointly launched the payment code NFT skin based on the ant chain. now has nearly $10000 in its quotations outside the field. At the time of issue, the price of the NFT is only "10 Alipay integral +9.9 yuan". and Alipay clearly show in the rules of use that the NFT issuer is Hangzhou fresh everything Brand Management Co., Ltd., NFT copyright is owned by the issuer or the original author. In addition to obtaining the copyright owner in writing, the NFT can not be used for any commercial purpose.
regulations clearly
platform has been heavily renovated
Zhao Xing pointed out that the relevant departments had previously issued a number of regulatory documents on the "risk of speculation in virtual currency trading". Among them, the notice on bitcoin risk prevention jointly issued by the people's Bank of China, the Ministry of industry and information technology, the Bank Of China Limited(601988) Industry Regulatory Commission, the China Securities Regulatory Commission and the China Insurance Regulatory Commission in 2013 is China's earlier risk prevention regulations in this field.
Since then, in 2017, the people's Bank of China and the central network information office issued the announcement on preventing the financing risk of token issuance, calling for the suspension of Chinese token financing.
In 2021, China Internet Finance Association, Bank Of China Limited(601988) Industry Association and China payment and clearing Association jointly issued the announcement on preventing the risk of speculation in virtual currency transactions, requiring financial institutions not to carry out businesses related to virtual currency. In the same year, the people's Bank of China and other ten departments issued the notice on further preventing and dealing with the risk of speculation in virtual currency transactions (hereinafter referred to as the notice), which once again emphasized the attitude towards virtual currency transactions and speculation, including clarifying that the provision of services by overseas virtual currency exchanges to Chinese residents through the Internet is also an illegal financial activity, Financial institutions and non bank payment institutions shall not provide services for virtual currency related business activities.
The notice further points out: strengthen the management of Internet information content and access related to virtual currency, and Internet enterprises shall not provide online business places, business exhibitions, marketing publicity, paid diversion and other services for business activities related to virtual currency; Strengthen the registration and advertising management of market entities related to virtual currency. The registered names and business scope of enterprises and individual industrial and commercial households shall not contain words or contents such as "virtual currency", "virtual assets", "cryptocurrency" and "cryptoassets".
Some institutions suggested that under the mode of open gift and secondary transaction, the platform will face criminal risks such as token issuance, illegal fund-raising and even money laundering.
Today, the platform is aware of the risks involved.
In October 2021, led by the National Copyright Trading Center Alliance, China Academy of fine arts, Hangzhou Internet Notary Office of Zhejiang Province, China Central Television Animation group, Hunan Museum, ant group, JD technology and Tencent cloud jointly released the self discipline convention of digital cultural and creative industry, and resolutely resisted any form of virtual currency issuance and speculation with digital cultural and creative works as gimmicks; Resolutely resist any form of malicious speculation on the price of digital cultural and creative works, and prevent speculative speculation and financial risks.
In addition to wechat, since 2022, Jingtan, ant's digital collection platform, has also continuously released a list of illegal users and punished them for many periods, and made it clear that for illegal users who "organize over-the-counter trading of digital collections and constitute a crime" and "use plug-ins to rush to buy digital collections and constitute a crime", in addition to the permanent seal, Jingtan will also call the police and transfer them to the judicial organ for handling.
"On the whole, the attitude of national regulations towards the speculation of virtual currency trading is clear." Zhao Xing pointed out that how to prevent risks while enabling digital collections and related industries to better "promote reality with emptiness" will become a topic worthy of intensive discussion and in-depth exploration from all walks of life. In this regard, all walks of life should conduct more in-depth research and experiments, rather than allowing the industry to constantly try and make mistakes for a long time.
Zhao Xing also suggested that on the premise of fully controlling financial risks, relevant departments can consider exploring or experimenting with the pilot industrialization of digital collections in some categories (such as red culture, Chinese traditional culture, national tide, etc.), and gradually explore the Chinese route for the healthy development of digital collections and digital assets.
