China Securities News Agency, March 31 – recently, the shareholder Red Star Macalline Group Corporation Ltd(601828) disclosed the annual performance of Haier consumer finance in 2021: the operating revenue in 2021 was 2.064 billion, a year-on-year increase of 76%; The net profit was 191 million yuan, a year-on-year increase of 56%.
From these data, in the context of the post epidemic era, Haier’s consumer finance has continued to maintain steady development, which has been profitable for seven consecutive years since its opening.
Insiders pointed out that after the barbaric growth period full of flow dividends and the normative guidance period of vigorous regulation by the state, the consumer finance industry has returned to its origin, and the licensed institutions as the “regular army” have also become the protagonists in promoting the reform of the industry. At the same time, with the gradual realization of technology finance from conceptual planning, product innovation and digital transformation, the consumer finance industry has ushered in the best era. The steady development of compliance has become the main theme of the industry and the ability of licensed institutions to build in the future.
The relevant person in charge of Haier Consumer Finance said that under the background of the overall environment of the consumer finance industry is improving, the digital transformation of consumer finance has entered a key stage, strong national supervision and the gradual recovery of user demand, only by making layout in advance and continuously improving scientific and technological strength can we continuously broaden the boundary of financial services and meet the needs of different users for financial services and products.
At present, Haier’s technology and risk control personnel in consumer finance account for more than 50% of the total employees. In the future, Haier consumer finance will further increase investment in scientific and technological research and development, continue to introduce scientific and technological talents, provide strong technical support for the independent customer acquisition, intelligent operation, scientific risk control and other system construction of the enterprise, and then continue to promote the steady development of the enterprise.
