Shenzhen Overseas Chinese Town Co.Ltd(000069) ( Shenzhen Overseas Chinese Town Co.Ltd(000069) ) the annual report of 2021 disclosed on March 30 shows that during the reporting period, Shenzhen Overseas Chinese Town Co.Ltd(000069) revenue increased steadily, realizing an operating revenue of 102.6 billion yuan, a year-on-year increase of 25%; Affected by the repeated epidemic and the decline of the real estate market, the net profit was 7.1 billion yuan and the net profit attributable to the parent was 3.8 billion yuan, down 55% and 70% year-on-year respectively. By the end of the reporting period, Shenzhen Overseas Chinese Town Co.Ltd(000069) total assets and net assets attributable to the parent company had reached 480.06 billion yuan and 81.2 billion yuan respectively, with a year-on-year increase of 5.1% and 3.6% respectively.
In 2021, the repeated covid-19 epidemic and the upgrading of real estate regulation brought great challenges to the operation of Shenzhen Overseas Chinese Town Co.Ltd(000069) cultural tourism and real estate industry. In the adverse business situation, Shenzhen Overseas Chinese Town Co.Ltd(000069) firmly focused on the main business for development, led the industry in the recovery of cultural and tourism business, and the performance of real estate business was relatively stable. The overall operation of the company showed resilience in adversity, and the fundamentals of high-quality development were stable and good.
In 2021 Shenzhen Overseas Chinese Town Co.Ltd(000069) focused on liquidity and paid close attention to asset structure management and operation control. Excluding the advance receipts, the asset liability ratio, net liability ratio and cash short debt ratio have been optimized compared with the previous year, and the financial risks have been effectively controlled to ensure the healthy and stable development of the company in the future. In terms of liquidity, Shenzhen Overseas Chinese Town Co.Ltd(000069) operating net cash flow has maintained a net inflow since 2020. In terms of operating efficiency, Shenzhen Overseas Chinese Town Co.Ltd(000069) total asset turnover reached 0.22, an increase of 15% year-on-year; The inventory turnover rate was 0.3, an increase of 70%. The overall development speed of the project has increased from 5.26 years to 3 years, and the removal speed has increased significantly.
Cultural tourism business continues to be driven by innovation and high-quality supply to lead and create new demand, and constantly meet people's yearning for a better life. During the reporting period, 27 scenic spots, 28 hotels, 1 travel agency, 7 open tourist areas and 1 tourism performance under Shenzhen Overseas Chinese Town Co.Ltd(000069) banner received 77.979 million tourists, an increase of 82% over the previous year; Excluding new projects during the year, the number of tourists received increased by 17% year-on-year, returning to 96% in 2019, far exceeding the average recovery of the industry.
Focus on selecting the best from the best in core cities, and actively and steadily promote the acquisition of projects on the premise of strictly controlling investment risks. In 2021, Shenzhen Overseas Chinese Town Co.Ltd(000069) newly acquired 23 projects, with a new land area of 2.58 million square meters and a total capacity of 4.35 million square meters. During the reporting period, Shenzhen Overseas Chinese Town Co.Ltd(000069) accumulated contracted sales area of 3.99 million square meters and contracted sales of 82.5 billion yuan, down 14% and 22% respectively year-on-year. In terms of property management, 3.73 million square meters of newly managed construction area and more than 20 million square meters of under management construction area were added throughout the year, covering 54 cities such as Shenzhen, Beijing, Shanghai and Chengdu.
Actively implement the strategic positioning of "Internet innovation practitioner" and aim to build "digital Shenzhen Overseas Chinese Town Co.Ltd(000069) " in an all-round way. First, consolidate management informatization and accelerate the construction of enterprise management informatization with "data governance, human resources and financial management" as the core. Second, strengthen business digitization, build a multi business combination and collaborative ecosystem, and continuously empower the main businesses such as cultural tourism and urbanization. Third, explore digital industrialization, build a dual platform ecosystem of consumer Internet and industrial Internet with big data as the core, make full use of data assets, innovate business models and explore the realization path of data assets. The sales of its flower orange tourism platform increased by more than 60% year-on-year, and the number of registered users exceeded 11 million.
In 2022, Shenzhen Overseas Chinese Town Co.Ltd(000069) will continue to implement the innovative development mode of "culture + tourism + urbanization", "tourism + Internet plus finance", adhere to the leading position of Wen hang, improve the ability of real estate investment and operation control and control, accelerate the transformation of digitalization, resolutely guard against major risks, ensure sound and safe operation, and strive to build a world-class competitive cultural tourism enterprise with global competitiveness.
