On March 29, Xinhua Winshare Publishing And Media Co.Ltd(601811) ( Xinhua Winshare Publishing And Media Co.Ltd(601811) , SH) released the 2021 annual report, which is remarkable. Looking back on the past year, the international environment is complex and severe, China’s epidemic situation is repeated, and its economic development is facing many tests. Although the demand for cultural consumption has recovered slightly, it still can not catch up with the level before the epidemic, and the development of the industry is not easy.
In the complex and changeable market environment, Xinhua Winshare Publishing And Media Co.Ltd(601811) adheres to the working tone of “seeking progress in stability” and strives to promote the high-quality development of various businesses. In 2021, Xinhua Winshare Publishing And Media Co.Ltd(601811) revenue exceeded 10 billion yuan, a record high of 10.46 billion yuan, a year-on-year increase of 16.12%; The net profit attributable to the parent company after deducting non profits reached 1.311 billion yuan, a year-on-year increase of 11.93%. Last year, Xinhua Winshare Publishing And Media Co.Ltd(601811) ranked among 37 Northern United Publishing & Media (Group) Company Limited(601999) groups in China, up 2 places year-on-year to No. 7, showing that the company has made steady progress in development.
At present, high-quality development has become the logical main line for the Northern United Publishing & Media (Group) Company Limited(601999) industry to achieve a new leap forward. Under the continuous traction of the strategic spirit of “revitalizing Sichuan publishing”, Xinhua Winshare Publishing And Media Co.Ltd(601811) has shown superb strategic determination, fully grasped the development balance, and while building a solid foundation and playing a firm and stable role, it is also seizing opportunities and key breakthroughs. The company is steadily moving towards the most innovative and growing Northern United Publishing & Media (Group) Company Limited(601999) enterprise in China.
Looking ahead to 2022, in the face of the opportunities and challenges brought by policy changes such as “double reduction”, the new college entrance examination reform and vocational education reform, Xinhua Winshare Publishing And Media Co.Ltd(601811) will further implement the strategic deployment of “revitalizing Sichuan publishing”, deeply implement the “three chain” strategy of “strengthening the chain, upgrading the chain and extending the chain”, constantly strengthen the mass publishing and distribution industry chain and education publishing and distribution industry chain, and promote the upgrading and transformation of the company from traditional industry chain to smart industry chain, Promote the extension of the company’s industrial chain advantages to the outside and create a new industrial development and growth pole.
revenue and net profit increased, deepening reform achieved remarkable results, and various businesses continued to improve
In 2021, the Northern United Publishing & Media (Group) Company Limited(601999) industry will still face considerable pressure due to the global epidemic still not ending, the repeated epidemic in China, the slow release of consumer demand and other factors. According to the open book data, the demand for book culture consumption in China rebounded in 2021. The scale of code ocean (Book Pricing) in the book retail market was 98.68 billion yuan, a slight increase of 1.65% year-on-year, but a decrease of 3.51% compared with 2019, which has not yet returned to the pre epidemic level.
Faced with many challenges, Xinhua Winshare Publishing And Media Co.Ltd(601811) anchored high-quality development, faced opportunities and challenges, sought change through innovation, deepened transformation and upgrading, and achieved good results. In 2021, the company made major breakthroughs in a number of businesses, continuously improved its industrial system and consolidated its development foundation, achieved a bumper harvest of social and economic benefits, and further improved its market leading position.
In terms of core business indicators, in 2021, the company’s revenue exceeded 10 billion yuan, the best level in history, reaching 10.46 billion yuan, a year-on-year increase of 16.12%, and the net profit attributable to the parent company was 1.306 billion yuan, a year-on-year increase of 3.42%; The net profit attributable to the parent company after deduction was 1.311 billion yuan, an increase of 11.93% year-on-year; The net cash flow from operating activities was 2.047 billion yuan, a year-on-year increase of 12.56%, and the total asset scale reached 18.774 billion yuan, a year-on-year increase of 10.64%. With the support of excellent performance, the dividend scale of the company in 2021 also further increased.
With double-digit growth in revenue and net profit, the company’s businesses continued to improve. First of all, Xinhua Winshare Publishing And Media Co.Ltd(601811) VW Publishing’s business performance has been greatly improved and its position as a new engine for development has been continuously consolidated. In 2021, Xinhua Winshare Publishing And Media Co.Ltd(601811) publishing business achieved a revenue of 2.827 billion yuan, a year-on-year increase of 15.93%; Among them, the general book publishing business achieved a revenue of 810 million yuan, a year-on-year increase of 19.47%, higher than the overall growth rate of the company’s publishing business.
Secondly, last year Xinhua Winshare Publishing And Media Co.Ltd(601811) the education service achieved high growth again and made great breakthroughs in market expansion. In the face of the new stage of education reform and development, Xinhua Winshare Publishing And Media Co.Ltd(601811) continuously improves its product R & D ability and market service ability, and gradually adapts to the needs of classroom teaching and after-school service of the “double reduction” policy.
In 2021, the sales revenue of Xinhua Winshare Publishing And Media Co.Ltd(601811) teaching books increased steadily, realizing a sales revenue of 5.366 billion yuan, a year-on-year increase of 12.45%; In terms of educational informatization and educational equipment business, the company took the initiative to give up projects with low gross profit and no guarantee of capital recovery, which increased the gross profit margin of the business. In terms of educational innovation business, the company optimized and upgraded the “excellent learning and teaching” online service platform and launched the “Wenxuan preferred” mall. In 2021, the company’s teacher training business achieved an order amount of 35.57 million yuan, a year-on-year increase of 35.71%; The sales of labor and practical education services in the province reached 49.98 million yuan, a year-on-year increase of 247.57%.
Finally, in the physical bookstore business, the company has also achieved growth higher than the national average; In terms of e-commerce business, the company continues to strengthen the e-commerce brand through short video and live broadcasting; In terms of supply chain service business, the company has steadily expanded the three-party logistics business and enhanced its ability to serve customers by providing professional and differentiated warehouse distribution integrated logistics services. In 2021, the company realized a revenue of 294 million yuan from third-party logistics business, with a year-on-year increase of 14.85%.
In terms of diversification and investment business, Xinhua Winshare Publishing And Media Co.Ltd(601811) has formed an equity investment fund cluster covering culture, technology, consumption and other fields, with a management scale of more than 2.2 billion yuan, including Wenxuan Hengxin fund, CITIC M & A fund and other funds, which have entered the exit period. The overall operation of the invested projects is good, and the listing exit has been realized one after another. In 2021 Xinhua Winshare Publishing And Media Co.Ltd(601811) realized the project exit income of more than 40 million yuan, and the investment performance gradually appeared.
“three chain” strategy is further promoted and strive to build a new industrial development growth pole
In the past year, Xinhua Winshare Publishing And Media Co.Ltd(601811) ‘s brilliant achievements have not come easily, which is the result of Xinhua Winshare Publishing And Media Co.Ltd(601811) maintaining strategic concentration and promoting high-quality development under the continuous traction of the strategies of “revitalizing Sichuan publishing” and “three chains”. The company’s comprehensive strength has been significantly enhanced under the conditions of innovation and change and continuous deepening of transformation.
In 2021, in a complex and intertwined environment, Xinhua Winshare Publishing And Media Co.Ltd(601811) successfully completed the re-election and replacement of the board of directors, further matured the leading group and clearer the company’s development strategy. Driven by the “three chain” strategy, the company continued to optimize its business mechanism, continuously improve its organizational structure and adjust its strategic deployment of “revitalizing Sichuan publishing”.
In 2022, in the face of the new situation that the “double reduction” has brought broad development space and new development opportunities to the markets of children’s and teenagers’ reading services, educational informatization and after-school services, as well as the accelerated transformation of readers’ reading needs under the epidemic situation, Xinhua Winshare Publishing And Media Co.Ltd(601811) has been planned and moved later, and has become a bamboo in the chest.
“Only by adhering to the concept of ‘big media’, ‘big culture’ and ‘big publishing’, profoundly changing the traditional publishing industry chain and promoting the development of the publishing industry in the direction of digitization, digitization and intelligence can we win the future.” Xinhua Winshare Publishing And Media Co.Ltd(601811) chairman Luo Yong said at the recently held 2021 cadres’ work report and 2022 business work conference.
According to Luo Yong’s vision, in 2022, Xinhua Winshare Publishing And Media Co.Ltd(601811) still adheres to the tone of “stability”, focuses on Northern United Publishing & Media (Group) Company Limited(601999) main business, and grasps the balance of development. We should not only prevent impulsive recklessness and eager for success, but also oppose negative coping and not enterprising. We should not only build a solid foundation and lay a solid foundation, but also seize opportunities and key breakthroughs, realize the breakthrough of “progress” on the basis of “stability”, and promote the high-quality development of Xinhua Winshare Publishing And Media Co.Ltd(601811) .
Taking a long-term perspective, the future development of Xinhua Winshare Publishing And Media Co.Ltd(601811) is full of imagination. There are good reasons to believe that with the in-depth promotion of the “three chain” strategy, Xinhua Winshare Publishing And Media Co.Ltd(601811) will create a new industrial development growth pole and write a new chapter with rapid development. Wen / WAN Ping
