Focus on three types of customers Guotai Junan Securities Co.Ltd(601211) chairman he Qing: break the inertia of "relying on heaven" and build three pillars of core competence

Guotai Junan Securities Co.Ltd(601211) securities' annual report for 2021 released on March 30 shows that the company achieved an annual operating revenue of 42.8 billion yuan, a year-on-year increase of 22%; The net profit attributable to the parent company was 15 billion yuan, a year-on-year increase of 35%; Earnings per share was 1.65 yuan, a year-on-year increase of 38%; Roe was 11.05%, up 2.51 percentage points year-on-year.

The Chinese reporter of the securities firm noted that he Qing, chairman of Guotai Junan Securities Co.Ltd(601211) issued a large speech in the annual report, comprehensively expounded the development concept and development plan of Guotai Junan Securities Co.Ltd(601211) securities.

He Qing said in his speech that Guotai Junan Securities Co.Ltd(601211) adheres to the major strategy of serving the country, will continue to build an open securities ecosystem, firmly transform to wealth management, and is committed to enabling tens of millions of customers of the company to better share the fruits of economic development.

He Qing said that Guotai Junan Securities Co.Ltd(601211) will be a "leader" in the development of the industry, accelerate the transformation from traditional securities companies to Xiandai Investment Co.Ltd(000900) banks, break the inertia of "relying on heaven", and carefully build the three pillars of core competence - comprehensive service platform, leading digital technology and stable compliance culture.

He Qing said that the mission of Guotai Junan Securities Co.Ltd(601211) is to serve the high-quality development of the real economy and meet the people's growing demand for wealth management. The company is committed to being a "good partner" in scientific and technological innovation and fully supports the self-reliance of science and technology and the transformation and upgrading of the real economy; Be a good "manager" of social wealth and constantly improve the sense of acquisition of small and medium-sized investors; Be a good "companion" of institutional customers and help the capital market improve transaction activity, product richness and international participation; Be the "leader" of digital Inclusive Finance, deepen the innovative application of financial technology, and provide more high-quality, convenient, efficient and friendly financial services for all customers from "generation Z" to "silver haired people".

He Qing's speech is as follows:

The historical trend is surging forward. The birth, growth and growth of Guotai Junan Securities Co.Ltd(601211) are always closely connected with the national economic and social development. 30 years ago, "the story of spring" resounded through China, and "Cathay Pacific Securities" and "Junan Securities" came into being, just like surging waves, flying in the surging "sea" of China's economy. Over the past 30 years, we have adhered to the major strategy of serving the country, creating "first" in one industry after another and "first order" in the market; We will continue to build an open securities ecosystem and work with many partners to build a modern capital market with Chinese characteristics; We are firmly committed to the transformation to wealth management and are committed to enabling tens of millions of customers of the company to better share the fruits of economic development; We have actively engaged in targeted poverty alleviation and achieved fruitful results in "financial empowerment and public welfare".

In 2021, we will adhere to strengthening the foundation, consolidating the foundation and seeking progress while maintaining stability, and effectively hedge the challenges and uncertainties of the external environment with the tenacity and certainty of reform and innovation. Our financial performance is excellent: in the whole year, we achieved a consolidated operating income of 42.8 billion yuan and a net profit attributable to the parent company of 15 billion yuan, with a year-on-year increase of 22% and 35% respectively; Roe was 11.05%, an increase of 2.51 percentage points over the previous year.

We focus on retail, enterprises and institutions, improve the "one Guotai Junan Securities Co.Ltd(601211) " collaborative linkage mechanism, build a comprehensive financial service platform "across lines, across the total score, and open up at home and abroad", and provide full chain services centered on customers.

We focus on the three elements of concept, structure and technology, draw up the vision of "smart investment bank", develop a new generation of low delay localized core trading system, and accelerate the comprehensive digital transformation with strategic goal driven, it and business integration, supporting organizational system and "human transformation" as the core. We focus on business units, compliance risk control, audit and audit, regard compliance and soundness as the standard, strive to build a "strong wind control" pattern, and obtain class a AA regulatory rating for 14 consecutive years.

In 2022, Guotai Junan Securities Co.Ltd(601211) will be in its infancy. Writing new history is the best way to pay tribute to the 30-year struggle. At present, the world has entered a period of turbulence and change due to the intertwined impact of the century changing situation and the century epidemic, and China's development faces significantly more risks and challenges. Standing at the historical juncture of the "two centenaries", the Party Central Committee has placed the realization of common prosperity for all the people in a more important position and embarked on a new journey of building a modern socialist country in an all-round way. The times call for a mission, and ideas determine the future, Guotai Junan Securities Co.Ltd(601211) will always "advance with the country and walk with the king", take practicing the goal of common prosperity as the lofty ideal and unremitting pursuit, bow down to the Bureau, and strive to promote the re shaping of the value of the industry.

We are well aware that our mission is to serve the high-quality development of the real economy and to meet the people's growing demand for wealth management. We will focus on the research and financing of the whole business cycle, and make every effort to improve the ability of self financing entities to provide comprehensive services for the transformation and upgrading of the economy. We will be a good "manager" of social wealth, further promote the transformation of customer-centered wealth management, strengthen the construction of buyer service capacity, and constantly improve the sense of acquisition of small and medium-sized investors. We will be a good "companion" of institutional customers, comprehensively improve professional standards and service coverage, and help the capital market improve transaction activity, product richness and international participation. We will be the "leader" of digital Inclusive Finance, deepen the innovative application of financial science and technology, improve the ethical governance of science and technology, and provide more high-quality, convenient, efficient and friendly financial services for all customers from "generation Z" to "silver haired people".

We are well aware that our development benefits from the basic trend of China's strong economic resilience, sufficient potential and long-term improvement, as well as the continuous improvement of our core capabilities. We will be the "leader" in the development of the industry, accelerate the transformation from traditional securities companies to Xiandai Investment Co.Ltd(000900) banks, break the inertia of "relying on heaven" and carefully build the three pillars of core competence - "comprehensive service platform, leading digital technology and stable compliance culture". We will be the "gatekeeper" of the capital market, better serve the adjustment, optimization and upgrading of economic structure, actively participate in solving institutional issues related to the expectation, ecology and environment of the capital market, and help build an endogenous stability mechanism of the capital market. We will be the "promoter" of regional development, actively serve major national strategies and coordinated regional development, promote the coordinated agglomeration of factors in the most potential fields, steadily promote the international layout, better serve and build a new "double cycle" development pattern.

We are well aware that our happiness needs material foundation, but also spiritual prosperity. We will be a "demonstrator" of corporate citizens, fully implement the ESG governance concept, fulfill our economic, political, social and environmental responsibilities, and create more sustainable comprehensive value for customers, investors, partners, employees, government and regulatory institutions, communities and environment and other stakeholders. We will be the "disseminator" of the industry culture, integrate the value pursuit into the company's system and process and employee code of conduct, promote the coordination of system heteronomy and cultural self-discipline, and adhere to the style of "going straight in the right way and fearing the vicissitudes of life". We will be a "practitioner" of "finance for the good", bravely undertake the mission of rural revitalization, actively explore a new mode of financial assistance for the third distribution, jointly hold the bottom line of preventing large-scale return to poverty, and promote the common prosperity of farmers in rural areas.

In March this year, we took the lead in releasing the action plan for serving the goal of common prosperity (20222025) in the industry. We will take this as the major mission and important practice of practicing the concept of "serving the country through finance" in the new development stage, and strive to achieve self-improvement and quality development in the process of serving the country's major strategies, meeting the people's wealth management needs and building a modern capital market with Chinese characteristics. In the magnificent "sea" of China's economy, Guotai Junan Securities Co.Ltd(601211) will always stand at the forefront of the tide and move forward dream by dreamcenter>

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