Home appliance industry review report: cost and demand side pressure improved, and the home appliance sector closed up sharply

Events

On March 30, 2022, on March 30, 2022, the closing price of the appliance sector related to the home appliance sector rose sharply on the day of March 30, 2022. The SW home appliance index rose 3.43%, beating the Shanghai index by 1.47pct 1.47pct 1.47pct, in which Shenzhen Crastal Technology Co.Ltd(300824) \ (closing up 3.74%) led gains.

The valuation of the home appliance sector is at the bottom. It is optimistic about the elasticity brought by the marginal improvement. Affected by the rebound of metal raw materials and sea freight prices, the valuation of the home appliance index is at the historical quantile of the absolute value of 19.79% in recent ten years, which is at a low position. We believe that under the background of marginal improvement of various macro conditions, the household appliance sector has great flexibility, and it is recommended to actively allocate.

Pay attention to China's high-end and leading industries in front of traffic, and overseas profitability will usher in Haier Smart Home Co.Ltd(600690) ; The share of traditional smoke stoves increased, and emerging categories contributed Hangzhou Robam Appliances Co.Ltd(002508) ; Benefiting from the improvement of the marginal of real estate and the improvement of the penetration rate of household central air, Hisense Hitachi central air conditioning continued to increase its capacity Hisense Home Appliances Group Co.Ltd(000921) .

Risk tips

The implementation of the policy is less than expected; Price rebound of metal raw materials; Geopolitical risk.

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