issued on Xinhua Winshare Publishing And Media Co.Ltd(601811) 29? According to the 2021 annual report, the company achieved an operating revenue of 10.46 billion yuan in 2021, a year-on-year increase of 16.12%; The net profit attributable to shareholders of listed companies was 1.306 billion yuan, a year-on-year increase of 3.42%; The net profit attributable to shareholders of listed companies after deducting non recurring profits and losses was 1.311 billion yuan, a year-on-year increase of 11.93%; The basic earnings per share is 1.06 yuan; It is proposed to distribute a cash dividend of 3.20 yuan (including tax) to shareholders for every 10 shares.
According to the announcement, the growth of Xinhua Winshare Publishing And Media Co.Ltd(601811) ‘s main business revenue in 2021 is mainly due to the growth of business sales such as mass publishing, educational services and reading services; The operating cost was 6.647 billion yuan, of which the main business cost was 6.634 billion yuan, with a year-on-year increase of 21.88%, which mainly increased with the expansion of sales scale. Through the analysis and sorting of the expenses related to the contract performance cost, excluding the impact of changes in relevant cost accounting factors, the main business cost rate was basically the same as that of the previous year.
From the perspective of the general environment of the industry, in 2021, with the effective control of covid-19 pneumonia in China and the continuous recovery of the national economy, the demand for books and culture consumption gradually rebounded. According to the open book data, the code ocean scale of China’s book retail market was 98.68 billion yuan in 2021, a slight increase of 1.65% year-on-year, but a decrease of 3.51% compared with 2019, which has not yet returned to the pre epidemic level. Insiders said that in such an environment, Xinhua Winshare Publishing And Media Co.Ltd(601811) operating income and net profit after deduction of non-profit have achieved double-digit growth, which is commendable.
Specifically, in 2021, Xinhua Winshare Publishing And Media Co.Ltd(601811) continued to implement the management mode of “one society and one policy” for Northern United Publishing & Media (Group) Company Limited(601999) units, further optimized the publishing management process, accelerated the transformation of marketing mode, and promoted the improvement of publishing quality and efficiency. It is worth mentioning that the company’s integrated publishing work continues to achieve results. The integrated publishing brand “Yandao Street No. 3 academy” launched e-books, audio books, cultural and creative products, with an annual revenue of more than one million yuan. In 2021, Xinhua Winshare Publishing And Media Co.Ltd(601811) based on the new stage of education reform and development, implement the new development concept, and gradually form an education service system with its own characteristics around the new pattern of education development. Among them, the sales revenue of teaching books increased steadily, realizing a sales revenue of 5.366 billion yuan, an increase of 594 million yuan or 12.45% over the same period of last year; In 2021, Xinhua Winshare Publishing And Media Co.Ltd(601811) optimized and upgraded the online service platform of “excellent learning and excellent teaching”, covering 6250 schools and serving 4.2739 million students, and launched the “Wenxuan preferred” mall to realize the function of making up for the loss of teaching materials and teaching aids. In addition, in 2021, Xinhua Winshare Publishing And Media Co.Ltd(601811) Internet business capacity continued to improve, e-commerce brand building was strengthened, and Internet sales revenue increased steadily, realizing an operating revenue of 2.301 billion yuan, of which the main business revenue was 2.260 billion yuan, a year-on-year increase of 38.98%.
