About 100 days have passed since Fangda officially took over Hainan Airlines in early December. The reporter learned from the company that in these three months, the production and operation situation of Hainan Airlines has increased steadily. More than 42200 flights have been carried out in China, transporting 4.8186 million passengers, with a seating rate of 71%, 4 percentage points higher than that of the whole civil aviation; 325 passenger to cargo cargo flights were implemented, with an annual cargo and mail transport volume of 89.56 million tons, and the revenue increased by 48% year-on-year.
product innovation promotes revenue growth
Liaoning Fangda’s entry into Hainan Airlines comes at a time of repeated outbreaks of the epidemic, high oil prices and reduced transport capacity.
The company told reporters that Hainan Airlines took “maximizing sales and minimizing costs” as the overall requirement, adjusted its business strategy in real time, deeply tapped the potential of cost reduction and efficiency increase, and sought benefits from flight season change, product innovation, cooperation and charter market, passenger to cargo and other aspects; Launch the plan to improve the airline’s seating rate, implement the daily market operation meeting system, increase the granularity of market management, and seize the local opportunity market of Spring Festival transportation.
Among them, in terms of product innovation, Hainan Airlines continued to launch targeted customer group products such as youth / respect for the elderly / round-trip / preferential treatment, “free flight”, “surprise flight” and Spring Festival transportation series products, realizing product revenue of more than 400 million yuan.
Hainan Airlines stressed that the improvement of the company’s operating efficiency is based on “safety is the bottom line of the red line”. Fang Wei, chairman of Liaoning China Fangda Group Co.Ltd(000055) board of directors, repeatedly stressed at the meeting that in terms of safety, “it is better to listen to curse than cry”, we should increase and strengthen the guarantee of safety, and resolutely achieve that “Heaven must be safe, and hidden dangers remain on the ground”. At the same time, the management cadres go down to the front line to check and guide the work to ensure flight safety and team stability.
It is reported that from December 2021 to February 2022, the normal rate of Hainan Airlines reached 97.86%. Among them, the normal rate in February was 96.74%, an increase of 1.47 percentage points year-on-year, 1.22 percentage points higher than the industry average, ranking fourth among the 13 major airlines and five higher than that in 2021. At the same time, the general strategy of “external defense input, internal defense rebound, people with defense” and the general policy of “dynamic zeroing” of CAAC epidemic prevention and control were strictly implemented, and the detailed and normalized epidemic prevention and control work was paid close attention to from the aspects of policy implementation, material reserve, epidemic prevention training and epidemic vaccination. During the Spring Festival transportation, about 4.631 million epidemic prevention materials of 19 categories were purchased in advance to ensure that “air prevention and control measures are not reduced and ground prevention and control measures are more stringent”.
cost reduction and efficiency enhancement experience
Blocking “running, emitting, dripping and leaking” through daily cost accounting has become one of the important variables in the management mode of Fangda department after taking charge of HNA.
The reporter learned from the company that after joining Fangda department, Hainan Airlines conducted in-depth benchmarking research, comprehensively promoted fine management, established cost control incentive mechanism and daily operation and management mechanism guided by data, achieved daily cost statistics, accurately calculated cost, profit and other indicators, analyzed and predicted the operation situation, and gradually changed from extensive management to fine management. In terms of cost control, we will strengthen the fine control of aviation fuel costs and other major costs, formulate corresponding assessment and incentive schemes, and it is expected to save more than 500 million yuan in the whole year.
In this context, we will promote the blocking and rectification of “running, emitting, dripping and leaking” problems, sort out 258 “running, emitting, dripping and leaking” problem points, comprehensively investigate and rectify them with high standards, formulate rectification measures, supervise the rectification process and ensure that the rectification is implemented in place. It is estimated that 223 million yuan of “running, emitting, dripping and leaking” will be blocked in the whole year.
According to the company, in terms of open space services, Hainan Airlines has vigorously carried out special treatment of service shortcomings such as abnormal flight services and baggage services, developed and improved care series service products, and continued to promote a number of ground services such as paperless boarding, baggage tracking and transit, so as to provide passengers with personalized and barrier free travel service experience. The air continues to build “smart flights”, upgrade the entertainment quality and experience on board, complete the modification of cabin LAN of 61 narrow body aircraft, and start the air ground interconnection project of b787-9 aircraft.
In terms of improving team cohesion, on the eve of the Spring Festival in 2022, Fang Da distributed 5000 yuan cash red envelopes to HNA employees, more than 18000 employees of Hainan Airlines received cash red envelopes, and carried out isolated crew condolences and Spring Festival condolences to enhance the cohesion of the enterprise.
