In order to alleviate the impact of covid-19 epidemic on the accommodation industry, large hotel groups choose to tide over the difficulties together with franchisees. According to surging news statistics, up to now, several hotel groups, including first travel home, Yaduo group and Huazhu group, have launched support policies to their franchise hotels.
Huazhu group:
On March 29, surging news learned that Huazhu group announced that in terms of management fees, in regional cities with medium and high risks nationwide from March to April 2022, 5% of the monthly management fees of stores can be deferred for 6 months; For stores requisitioned by the government during the epidemic period, 5% of the monthly management fee will be fully reduced; The policy of halving the CRS (central reservation system) fees of franchise stores remains unchanged.
In terms of one-time franchise fee, the one-time franchise fee for mid-range brands and the following projects (all season, citigo, orange, Xingcheng, Hanting, Hello, Ibis and Haiyou) signed from now to December 31, 2022 can be paid in six months after opening, and the projects that delay the payment of franchise fee do not enjoy the discount of franchise fee.
At the same time, Huazhu Nanfang company, a subsidiary of Huazhu, has also launched reduction and exemption policies and franchise preferential policies in Guangdong, Guangxi and Hainan: Haiyou, Hello, Hanting, Ibis / Shangpin, Xingcheng, all season, orange, orange crystal From the opening date of the franchise project of MANXIN brand, we can enjoy the preferential policy of reducing 2% of the management fee (2% of the total revenue) if the rental rate does not reach 80% until December 31, 2025.
In addition, Haiyou, Hello, Hanting, Ibis / Shangpin, Xingcheng, all season, orange, orange crystal and MANXIN brand franchise projects that have completed the signing and payment from March 1 to June 30, 2022 enjoy a preferential policy of 60% off the one-time franchise fee. The flagship store will award the franchisee 3 Shenzhen Fountain Corporation(000005) 00000 yuan / project after signing a contract, and the management fee will be deducted after opening.
Yaduo group:
Yaduo group announced on March 28 that from January 1 to April 30, 2022, hotels in county-level administrative regions where high-risk areas are located will be exempted from brand use fees and management fees and CRS fees from the date of listing to the end of the period; If it is listed as a medium risk area, the brand use fee and management fee will be charged for 3-6 months, and the CRS fee will be charged at a 20% discount.
From January 1 to April 30, 2022, hotels will be expropriated by the government nationwide, and brand use fees and management fees will be exempted during the expropriation period.
Before June 30, 2022, the operating material procurement of hotels in operation can enjoy a maximum credit line of 100000 yuan.
In addition, from now on to June 30, 2022, those who sign the contract and start business in 2022 will be given an opening reward of 40000 yuan.
first trip home:
The first trip home decides to reduce or charge management fees for hotels in county-level administrative regions where high-risk hotels are located in March and April 2022; In March and April 2022, the hotels in the county-level administrative region where the risk area is located will be deferred for 6 months to collect the management fee; Hotels expropriated by the government during the epidemic period are exempted from management fees.
At the same time, for hotels in medium and high-risk areas, provide comprehensive flow support in various channels (including direct sales channels and third-party channels); After the requisitioned hotel is restored to business, flow support, marketing and member activity promotion support shall be carried out in various channels (including official channels and third-party channels) to help the hotel quickly resume operation.
