I. characteristics and trends of platform economic development
Platform economy refers to a new economic model that relies on the three basic elements of cloud, network and end, and uses modern digital technologies such as artificial intelligence, big data analysis and blockchain to support matching transactions, transmitting content, financial services and managing processes. Compared with traditional platform enterprises, digital platform has an unprecedented impact in terms of influence, content, speed and pertinence. It can effectively improve the scale, efficiency and user experience, and reduce costs, risks and contacts. At present, the business of platform economy is increasingly rich, and its network effect and external effect are further improved; The public goods attribute of platform operation rules is becoming increasingly prominent, and the subjects are more diverse; With the rapid development of platform economy, the number of leading enterprises of digital platform has increased year by year, and the market recognition has gradually improved. The market value of Amazon, apple, Tencent, Microsoft and other enterprises has shown a steady upward trend.
Thanks to the policies issued by various localities to support the development of platform economy, China’s platform economy has maintained a rapid development momentum. By 2021, there are about 197 digital platform enterprises with a market value of more than US $1 billion in China, and the market value of top5 digital platform has exceeded US $2003.1 billion, with a total value of more than US $3.5 trillion. On the one hand, entrepreneurial activities in the field of platform economy are active, and the number of new Unicorn digital platform enterprises (US $1 billion to US $10 billion) is growing. These Unicorn platforms have also accelerated to grow into large digital platform enterprises (more than US $10 billion), showing great innovation vitality in the development process. On the other hand, the platform economy has developed actively in many fields. Among them, the number of platform enterprises in the field of e-commerce is the largest, which is the dominant field of platform economy; The number of platforms in financial technology, digital media, local life, logistics and other fields has exceeded 20, and the development is relatively active. In terms of market value, e-commerce and social networks are in the first tier, accounting for more than half of the total economic value of the platform. Followed by financial technology, local life and digital media, accounting for about 10%. From the perspective of development trend, medical health and local life are developing most rapidly, and the market value growth rate is more than 100%; E-commerce, logistics, social networks, search engines, financial technology and other fields also maintained rapid development, with a growth rate of more than 40%P align = “center” Table 1 main policies of local governments to promote the development of platform economy and Industry
II. Opportunities brought by platform economy to the Internet of things
Platformization is an important driving force leading the development of the new economy. The platform economy led by the Internet of things is a new economic model based on cloud computing, big data, artificial intelligence and other new generation information technologies. By building an industrial Internet platform and new application scenarios, driven by technological innovation and model innovation, promote the sharing, integration and upgrading of existing production capacity, so as to stimulate a large number of innovation and entrepreneurship activities and drive the explosive growth of the new economy. Under the background of the increasingly prosperous platform economy, it has promoted the rapid development of new infrastructure construction such as the Internet of things. More and more enterprises have begun to actively deploy Internet of things projects, and accelerated the platform transformation during the covid-19 pneumonia epidemic. The growth rate of multiple layers represented by the pipeline level is fast, and the average annual growth rate of head Internet of things platform enterprises is more than 50%. In addition, the public cloud IOT IOT platform is widely recognized by market decision makers because of its low cost, easy to use, high reliability and other benefits. Cloud computing giants represented by Amazon and Alibaba cloud have built IOT infrastructure at all levels of “cloud management edge end”. The product matrix includes IOT operating system, IOT IOT platform, edge computing platform, IOT application development platform, IOT security services, IOT market, etc. Under the background of industry leaders’ continuous overweight and follow-up, it is expected that the scale of China’s Internet of things market will reach 305802 billion yuan in 2022. In the future, with the accelerated promotion of “new infrastructure”, the number of Internet of things terminals will show a rapid growth momentumP align = “center” Figure 1 China’s Internet of things market scale and growth forecast from 2022 to 2024
III. suggestions for Internet of things enterprises under platform economy
1. Create a new model of platform economy
Focus on breaking through the platform economy dominated by industrial Internet, make digital upgrading from R & D, manufacturing, procurement, marketing, service and other links, create an industrial model of “platform scenario ecology”, form a platform economy including different value links such as shared R & D and design, shared manufacturing, supply chain services, intelligent energy management and integrated services, and cultivate more platform enterprises and rooted industrial ecology. Specifically, first, the industrial Internet platform is used to promote the cloud and digital transformation of enterprises, encourage industry leading enterprises to establish a platform economy based on market trading platforms and sales channel networks, promote the intelligent and service-oriented upgrading of manufacturing industry, form a batch of high-end manufacturing capacity suitable for future scenarios, and form new industrial capacity; Second, through the collaborative and open innovation mechanism of platform economy, improve the matching efficiency of industrial market supply and demand, build a new industrial chain, bring personalized innovation and diversified innovation, and cultivate a new industrial ecology.
2. Establish carbon trading platform economy
With the promotion of carbon neutralization strategy, every city, park and enterprise will face green and low-carbon transformation, resulting in extensive demand for new energy utilization, energy management, carbon emission reduction and carbon trading. Combined with these needs, we can build a carbon trading platform, a carbon emission reduction management platform, a smart energy management platform, etc. For example, smart energy management platform, with the help of energy Internet of things technology, connects all kinds of distributed energy, energy terminals, intelligent devices, etc., which can enable multiple scenarios such as power generation, buildings, parks, transportation, cities and so on.
3. Create new application scenarios
In combination with the construction and operation of the platform economy, plan and prepare a list of new application scenarios, solicit all kinds of scenario solutions that provide application innovation, and implement specific business scenarios. Focusing on the construction of new application scenarios, we can organize the implementation of intelligent manufacturing application demonstration project, smart city application demonstration project, Beidou navigation application demonstration project, etc. For example, in the field of intelligent transportation, the core of intelligent vehicle networking is to create “Internet plus intelligence travel”, “Internet plus charging piles + new energy vehicles”, “driverless trucks + port mines” and other new scenarios.
Implementation of demonstration projects
In the fields of automobile and parts, mechanical equipment, household appliances, textile and clothing, food processing, chemical industry, building materials, steel and non-ferrous metals, promote the network coordination of enterprise procurement, manufacturing, logistics, sales and service through the industrial Internet, and build new models such as intelligent production, personalized customization, service-oriented manufacturing and service outsourcing. Based on the construction of platforms and scenes, cultivate the innovation and entrepreneurship ecology, establish the collection, evaluation, certification, reward and promotion mechanism of new business forms, and encourage new models of new business forms that help lead the transformation and upgrading of the industry.
5. Promote the development of digital and intelligent industries
In the process of promoting the platform economy, platform enterprises can be encouraged to establish industrial big data centers, so that industrial big data can be more widely used in the fields of design, process optimization, demand forecasting, supply chain optimization and green development through data collection, aggregation, mining and refining. At the same time, build the industry knowledge map through industrial big data + artificial intelligence technology, and use the ability of industry knowledge map and industry intelligent brain to continuously solve the problems encountered in industry operation, construction, production and management, so as to promote the intelligent development of the whole industry.
