“The guiding price of second-hand housing in Shenzhen is about to rise by 3% – 5%” — a rumor in Shenzhen property market on March 29 aroused concern.
Just a few days ago, a new real estate in Shenzhen sent a signal of price increase.
Not long ago, Shenzhen just restarted from the “slow key” to restore normal production and living conditions. Has the long dormant house price in Shenzhen also begun to “restart”?
What the hell is going on?
Shenzhen’s second-hand housing guide price will be adjusted soon. Will it be increased
On March 29, a message spread widely in Shenzhen property market – “the reference price of second-hand houses in Shenzhen will be increased by 3% – 5%”.
In fact, as early as February this year, the market rumored that the reference price of second-hand houses in Shenzhen would be adjusted.
That afternoon, In response to the reporter, Shenzhen Municipal Bureau of housing and urban rural development said: “the release of second-hand housing transaction reference price is to implement the work arrangement of Shenzhen real estate regulation, in accordance with the notice of Shenzhen Municipal Bureau of housing and urban rural development on establishing the release mechanism of second-hand housing transaction reference price.” We need to publish regularly, and we will adjust the price accordingly according to the regulation requirements and market situation, and publish it in the official website of Shenzhen housing and Construction Bureau, official account of WeChat public and so on.
The guidance price of second-hand housing is the first regulation method in Shenzhen. The adjustment of the guidance price of second-hand housing in Shenzhen will also play an exemplary role in other cities in the country.
In an interview with reporters, Shenzhen insiders said that in February last year, Shenzhen issued the policy of guiding the price of second-hand houses, which will be adjusted once a year in principle.
“In terms of time, the adjustment time point has come recently. Although the adjustment is certain, what is uncertain is how to adjust.” He said that the key depends on the strength of the adjustment. However, from the current comprehensive Shenzhen property market, the possibility of reduction is relatively small , which depends on the adjustment for all properties or individual properties.
Shenzhen second-hand housing guidance price landing for more than a year, how about the regulation effect?
According to the data of Shell Research Institute, the trading volume of second-hand houses in Shenzhen in 2021 was 40699, down nearly 60% compared with 2020. From January, February and March to 28 this year, the trading volume of second-hand houses in Shenzhen was 1557, 872 and 920 respectively.
“it will rise by more than 100000 next month!” Greater significance of marketing
Recently, a notice on the price adjustment of Yanlan Heming project in Xincheng (hereinafter referred to as the notice) circulated in Shenzhen real estate circle said that according to the unified deployment requirements of Seazen Holdings Co.Ltd(601155) South China region, Seazen Holdings Co.Ltd(601155) South China region will appropriately increase the selling prices of all houses belonging to the project
From 24:00 on March 31, 2022, the on-site sales price of Xincheng Yanlan Heming project will be increased by 3% on the existing basisP align = “center” the picture shows: Seazen Holdings Co.Ltd(601155) issued the price adjustment notice of Xincheng Yanlan Heming project
The reporter learned from the staff of the project that the notice is true.
“If you don’t buy it again, it will rise by more than 100000 next month!” Manager Zhou, sales manager of the Seazen Holdings Co.Ltd(601155) subsidiary Yanlan Heming project, told reporters.
Strangely, while raising the price in the wechat circle of friends on the evening of March 28, manager Zhou also revealed the special price information of eight “buy it now” houses just launched by Xincheng Yulong residenceP align = “center” the picture shows the poster of Yanlan Heming special room in Xincheng
Less than three hours later, two of the eight special rooms showed “sold”.
Manager Zhou also told reporters that this is the second Porter price house launched by the project this month. In early March, they also launched the first wave of special price houses.
Statistics show that the new City Yulong residence project is located in Pingshan District, Shenzhen. At the end of October 2021, the project obtained the pre-sale certificate and sold to the outside world. 646 houses were put on record. The unit price ranged from about 36800 yuan to 43500 yuan / m2, with an average price of 40400 yuan / m2. The total price was 3.037 million yuan and the down payment was 910000 yuan. It was delivered in hardcover in the second half of 2024.
The original price of the above eight special price houses ranges from 3.3 million yuan to 3.7 million yuan, down 200000 yuan to 250000 yuan, which is equivalent to a reduction of 6% to 8%.
In addition, the reporter learned from the query of Shenzhen real estate information platform that nearly 70% of the real estate has been sold. At present, the selling price of the project is 39 Jilin Chemical Fibre Co.Ltd(000420) 00 yuan / m2. Even if the price increases by 3%, it has not reached the limit of the record price.
Industry insiders said that the price increase of 3% is not large, which is more like recovering the previous real estate discount or exemption. This is the usual marketing strategy of exchanging price for quantity in the real estate market. According to the current market situation in Shenzhen, the first-hand market does not have the basis for price increase. This is a typical marketing means in order to promote sales.
He said that if the marketing strategy has achieved the expected sales effect, the possibility of a small increase will not be ruled out in the future.
first-hand prices are ready to move, wait and see if the mood changes
Shenzhen property market, a second-hand prices are about to move, what kind of signal will be released?
According to the data of Shell Research Institute, since January, February and March 2022, the number of online signatures of new houses in Shenzhen has been 3572, 1959 and 2377 respectively; The number of online signatures of second-hand houses in Shenzhen is only 1557, 872 and 920.
For this group of data, Xiao Xiaoping, President of Shenzhen Shell Research Institute, told reporters that after the very strict regulation of Shenzhen real estate last year, the suppressed rigid demand or house change demand is still in a wait-and-see state. This part of the demand may be gradually released in the second quarter of this year. Therefore, it is estimated that the real estate transaction volume in Shenzhen will rise month on month in the coming months.
Guolian Securities Co.Ltd(601456) research report also analyzed that at the moment when the policy is relaxed and intends to promote the recovery of sales and investment in the real estate industry and achieve the goal of “stable growth”, China’s real estate market may show a differentiation situation of “half flame and half ocean”.
The differentiation of the first, second and third and fourth tier, the differentiation of high-risk real estate enterprises and stable real estate enterprises, and the differentiation of demand and supply in the first and second tier cities that deserve the most attention. Affected by market clearing and “three red lines” supervision, insufficient supply and warmer demand may lead to a higher than expected price rise in the first and second tier real estate prices, which will then drive the recovery of real estate investment and first-hand real estate sales.
According to the data of Sinolink Securities Co.Ltd(600109) Research Report, commercial housing transactions in 40 cities totaled 3.91 million square meters last week, an increase of 8% on a weekly basis. Among them, the first tier cities increased by 35% on a weekly basis. On a monthly basis, the number of first tier cities fell by 39% year-on-year. Shenzhen sold 128000 square meters last week, with a week-on-week increase of 253%. The monthly cumulative sales were 295000 square meters, down 37% year-on-year. From the perspective of second-hand houses, 34000 square meters were sold in Shenzhen last week, an increase of 829% on a weekly basis. In February, 89000 square meters were sold, with a monthly year-on-year decrease of 82%.
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