By the end of this year, electric bicycles that exceed the standard will be eliminated in five provinces such as Zhejiang and Hubei, and dozens of cities such as Foshan and Xi’an. So, what is the current market sales situation of electric bicycles that meet the requirements of the new national standard?
many places exceed the standard, and the delisting of electric bicycles is imminent
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new car price increase
In the East China electric bicycle market in Hangzhou, Zhejiang Province, many Chinese brands of electric bicycles are sold. Store salesperson told reporters that since the third quarter of last year, various electric bicycle brands have raised their prices one after another, and even more than 1000 yuan .
sales of a brand electric bicycle store in Hangzhou: electric bicycles with larger volume, meeting the standard and longer service life are on the high side. The overall price of each car has been raised by 5001000 yuan.
This kind of electric bicycle was widely sold in a certain store in Hangzhou. Now it’s 35003800 yuan. That’s the market now.
In order to reduce the burden of just in need consumers, electric bicycle enterprises have increased the discount of trade in to stimulate the sales of new national standard electric bicycles.
consumers in Dongyang City, Zhejiang Province: the old electric cars had to be replaced. We replaced three cars, and the old cars reached more than 3000 yuan.
According to statistics, by the end of this year, Zhejiang Province has more than 10 million electric bicycles with record exceeding the standard, which are facing delisting . Experts said that early replacement can largely disperse the pressure on the production, supply and licensing of electric bicycles before the end of the year, and can also prevent abnormal price fluctuations.
Chen Jianlong, President of Zhejiang bicycle and electric vehicle industry association: enterprises make a little profit and old cars worth a little cash. In addition, the governments of some regions in Zhejiang may also have certain financial subsidies and adopt multiple preferential measures to encourage consumers to eliminate and replace vehicles exceeding the standard in advance.
raw material price rise compresses profit margin
enterprises take multiple measures to stabilize sales
The rise in the price of raw materials also puts great operating pressure on the production enterprises of electric bicycles. How to effectively mitigate the impact of price increases?
In an electric bicycle production plant in Taizhou, Zhejiang, five production lines can transport more than 3000 electric bicycles to Zhejiang, Henan and other provinces every day. Since last year, the prices of lithium batteries, motors and other core parts have risen rapidly , and the profit margin of enterprises has been compressed.
Liu Yunfeng, general manager of Zhejiang factory of a brand of electric bicycle: the increase in the price of this metal has increased the cost, and the price of a motor has increased by 20% – 30%. In addition to motors, the prices of lithium used in lithium batteries and chemical raw materials used in appearance parts are rising to varying degrees.
The reporter found in some production factories in Zhejiang that a large number of motors, batteries and appearance accessories were stacked in the factory. The factory manager told the reporter that they prepared goods in advance according to the production demand as early as last year, reduced costs, and attracted consumers through later services.
Liu Yunfeng, general manager of Zhejiang factory of a brand of electric bicycle: lock in the price of raw materials through strategic goods preparation and advance payment, so as to eliminate the increase of some raw materials.
Data show that since the beginning of last year, China Shipbuilding Industry Group Power Co.Ltd(600482) battery raw material prices have risen sharply. The price of a 48 volt 24 ampere hour lithium battery required by the new national standard has risen to about 1100 yuan from 720 yuan in October last year .
Chen Jianlong, President of Zhejiang bicycle and electric vehicle industry association: the government has established a special class for the comprehensive treatment of electric bicycles, taking the elimination and replacement of excessive electric bicycles as an important link in the comprehensive treatment. In addition, enterprises give preferential benefits to guide consumers to disperse, eliminate and replace the total volume from the perspective of ensuring supply.
