Today (the 29th), Goertek Inc(002241) , Luxshare Precision Industry Co.Ltd(002475) , Jiangsu Gian Technology Co.Ltd(300709) and other apple industry chain companies fell one after another.
Yesterday, market news said that due to the sluggish demand for consumer electronics products, Apple plans to reduce the production of iPhone Se and airpods: about 20% less iPhone se was produced in the second quarter, and the annual orders of airpods decreased by more than 10 million. In addition, the news also said that Apple asked suppliers to reduce the production of the entire iPhone 13 series by 2 million compared with the original plan, but said the adjustment was based on seasonal demand.
It is understood that Luxshare Precision Industry Co.Ltd(002475) is the largest generation factory of airpods and Goertek Inc(002241) is the second largest generation factory of airpods.
In this regard, Goertek Inc(002241) relevant person in charge said today, "customers involved will not comment, but the company's current production is normal and there is no major change." At the same time, the person reminded investors to pay attention to screening market news Luxshare Precision Industry Co.Ltd(002475) then clarified on the interactive platform: the acoustic wearable products of the company have maintained stable cooperation with customers. At present, the orders have increased as expected and landed normally. There is no case that the largest customer of the company cuts the order by 1000W. Please pay attention to screening the false information on the network.
consumer electronics market is weak, and the growth rate of giant performance slows down
Apple's leading position in the consumer electronics industry is hard to shake. Many Chinese enterprises have also created a "myth" of take-off because they have entered Apple's supply chain. Take Luxshare Precision Industry Co.Ltd(002475) and Goertek Inc(002241) as examples. Due to the OEM airpods, their share prices have more than tripled in 2019.
But now, the fruit chain halo seems to have failed. Since the beginning of the year, Luxshare Precision Industry Co.Ltd(002475) , Goertek Inc(002241) have fallen by more than 37% and 36% respectively. Compared with the highest point, the share price has almost halved.
the sluggish downstream demand for consumer electronics may have laid the groundwork for today's slump
Recently, due to the impact of the macro environment, mobile phone manufacturers began to reduce market expectations and start to reduce mobile phone supply chain orders, and reduce the specification and configuration of mobile phone products. At the same time, the weak demand for high-end models and repeated outbreaks have slowed down the development pace of China's mobile phone market. According to the data of cinno research, february, China's smartphone sales fell by , reaching about 23.48 million, down 20.5% from a year ago and 24% from last month.
The deeper reason for the sluggish fruit chain may be that after years of development, the traditional consumer electronics industry has gradually entered a mature stage, product innovation and market growth have gradually slowed down , and the competition in the industrial chain has further intensified under the influence of negative factors such as chip shortage and industrial chain transfer.
giving birth to new kinetic energy is imminent. Metauniverse, automotive electronics or relay
How to obtain new growth momentum has become a top priority for consumer electronics enterprises.
At present, the rapid development of automobile electrification and intelligence, and metauniverse has also created a new imagination space, which has given apple and its supply chain enterprises a new direction. They may go deep into VR / AR in order to seize the new growth point of the consumer electronics industry, or cross-border "build cars" and try to break through the encirclement.
Apple CEO Tim Cook previously said in an interview that AR was "crucial" to Apple's future and restarted Apple's auto project.
A number of A-share fruit chain companies also prepared for diversification early to reduce their dependence on Apple:
Luxshare Precision Industry Co.Ltd(002475) 's automotive electronic products include connectors / connecting wires, low / high voltage vehicle harnesses, special harnesses, etc. the main customers are Chinese traditional vehicle enterprises, new forces in vehicle manufacturing and some large Tier1 manufacturers. In February this year, Lixun officially announced to build cars with Chery.
Goertek Inc(002241) aims at VR intelligent hardware business. It is the main OEM of medium and high-end VR products in the world, accounting for most of the OEM share of mainstream VR head displays such as Facebook oculus products and PS VR.
Wingtech Technology Co.Ltd(600745) recently announced that its products are expanding from mobile phones to non mobile phone businesses such as laptop, IOT, server and automotive electronics, and its customers are also extending from consumer fields to industrial, automotive and other fields. At present, non mobile phone business continues to obtain new customers and orders.
In addition, Lens Technology Co.Ltd(300433) , Wuhu Token Sciences Co.Ltd(300088) and other consumer electronic parts companies have also expanded to automobile business.
It should be noted that the switching of growth engine will not be smooth. Before that, whether the original business shrank more than expected and whether the new business will face more competitors are the risks that investors need to consider.
