Huanlejia Food Group Co.Ltd(300997) ( Huanlejia Food Group Co.Ltd(300997) ) the 2021 annual report was released on the evening of March 28. Last year, the company achieved an operating revenue of 1.473 billion yuan, a year-on-year increase of 18.10%, mainly due to the large increase in the sales of coconut juice drinks; The net profit attributable to the shareholders of the listed company was 184 million yuan, a year-on-year increase of 2.89%.
On June 2, 2021, Huanlejia Food Group Co.Ltd(300997) issued 90 million RMB common shares (A shares) for the first time, realizing listing on the growth enterprise market of Shenzhen Stock Exchange. The net amount of funds actually raised was 374 million yuan, of which part of the investment funds raised were used for the company’s new construction project with an annual output of 136500 tons of beverages and cans in Zhanjiang City, Guangdong Province. As of December 31, 2021, the cumulative investment of the project is 859802 million yuan, the preliminary work of the project has been completed, and the plant construction works and equipment inquiry and ordering of the project are in progress as planned. The smooth implementation of the project will help to further optimize the company’s product structure and promote the expansion of the company’s product sales scale.
According to the announcement, last year, Huanlejia Food Group Co.Ltd(300997) continued to plough deeply on the basis of traditional advantageous areas, improved and strengthened the national layout, and increased more contact with consumers by strengthening product display in terms of sales strategy; While meeting the daily consumption scenarios, with the help of the peak season of festival sales, we can meet people’s demand for festival products through gift box sales, and further strengthen the management of dealers in market investment, sales order and market discipline. By the end of the reporting period, the company had cooperated with 1780 dealers, distributed in seven regions of the country.
Huanlejia Food Group Co.Ltd(300997) said that under the pressure of rising raw material costs, the company responded to the rising pressure of raw material costs by increasing the degree of fine management, improving production efficiency, optimizing product structure, improving production technology, reasonable inventory management, centralized procurement of bulk packaging materials and market-oriented product price adjustment. It is expected that the pressure of rising costs is still one of the main operating pressures facing the company in the future. Tiktok also promotes brand promotion through Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , and promotes traditional advertising in city buildings, electronic screens and bus bodies. It also actively uses new media platforms like jitter and Kwai to make product display and publicity through short video shooting, short video and micro film, and directly interact with consumers.
