Flowers bloom in March and multiply in April. In spring, Anhui is full of flowers. A series of cultural and tourism festivals such as apricot blossom festival, Peach Blossom Festival and Rhododendron Festival come with fragrance. With flowers as the medium, the “flower appreciation economy” is heating up rapidly and blooming in an all-round way in Jianghuai, playing the “spring movement” of tourism development in the whole region.
take flowers as the medium to show the charm of the city in the four seasons
Walking in Hefei in March, early cherry blossoms bloom on the streets, parks, lakesides and scenic spots. Magnolias, peach blossoms and other trees bloom one after another. Spring can be found everywhere in the streets and alleys. If you look up at will, you can “bump” with spring.
“There are different colors here every month!” In Hefei Xiangyuan flower world scenic spot, citizen Wang Bo is holding a mobile phone and concentrating on recording the moment when tulips bloom. “It’s a big picture with one shot. The colorful sea of flowers makes people relaxed and happy.”
From simple flower viewing to increasingly rich tourism content; From the traditional sightseeing tour of “sightseeing” to the in-depth experience tour focusing on connotation, Xiangyuan flower world actively explores and continuously promotes the transformation and upgrading of scenic spots, and walks out of a unique development road of “flower economy”.
In recent years, the scenic spot takes flowers as the main line and deeply excavates the high-quality resources behind the “flower economy”, which not only makes the “beautiful economy” an important part of the development of the scenic spot, but also extends the tourism industry chain and improves the added value of flowers. “Flower god competition”, “Flower Tea Poetry meeting” and “flower Dynasty Festival” have not only endowed the scenic spot with cultural connotation, but also been welcomed by citizens and tourists.
The scenic spot also combines high-quality flower resources with popular science research and education, and launched research and learning courses on many different topics such as labor education and plant popular science, opening the road to the development of popular science research and learning tourism. According to statistics, in the spring and autumn of 2021, 20000 students participated in research travel education activities.
There are flowers in four seasons and scenery all year round. Xiangyuan flower world scenic spot is a vivid epitome of the development of leisure flower viewing tourism in Hefei. “Cherry blossoms in March, tulips in April, roses in May, roses in June, Zhejiang Sunflower Great Health Limited Liability Company(300111) , lotus in August…” now, in Hefei, you can enjoy flowers every month from spring to winter. The green spaces, parks and scenic spots carefully decorated with flowers have become an important window for Hefei to display the beautiful image of the city.
In recent years, Hefei has actively implemented the concept of “Park City”, focused on building a green and livable charming metropolitan area, accelerated the construction of high-quality ecological space, and constantly met the citizens’ good expectations for leisure tourism. It is understood that by 2025, Hefei will have 500 urban parks.
using flowers to promote tourism and prosper four seasons tourism in the integration of the whole region
“Enjoy the sea of rape flowers in spring, find Zhejiang Sunflower Great Health Limited Liability Company(300111) fragrance in summer, see the chrysanthemums in autumn, and see the sea of clouds in winter.” This is a moving portrayal of the four seasons tourism in she County, Huangshan City.
In March, boating on the Xin’an River, rape flowers bloom on both sides of the river. The sea of rape flowers, which are stacked and scattered, stretches for tens of miles, forming an interesting contrast with the Hui style buildings with pink walls and black tiles on the Bank of the river.
“During the flowering period from late March to early April every year, there is an endless stream of tourists who come to see the beauty of rape flowers in the landscape gallery, up to 5000 or 6000 a day.” Zhu Zijun, deputy manager of the scenic spot network Department of Xin’anjiang landscape gallery, said.
In recent years, relying on various local flower resources, she county has intensively cultivated the “flower appreciation economy”, continuously lengthened the industrial chain of “beautiful economy”, actively created high-quality rural tourism projects on the basis of flower appreciation tourism, and launched many photography bases such as “photography paradise – Shitan” and “Wulipo Mountain”. At the same time, plan and carry out the romantic outing of “spring on the riverside and village” and the online publicity and promotion of “hot spring flowers dating Shexian county”, encourage all scenic spots and rural tourist spots to spread their names through flowers, attract tourists through flowers, continue to build the IP of “rape flower sea”, launch the tourism brand of “four seasons Huangshan”, and promote the development and upgrading of rural tourism.
Flowers never bloom in a hundred days. Shexian county has been thinking about how to make the flower appreciation economy “spend well” and “often open”, and turn a good landscape into a good “money” landscape.
Wang Yufeng, director of the tourism marketing center of Shexian culture, tourism and Sports Bureau, said: “culture is the soul of tourism. If the ‘flower appreciation economy’ wants to be invincible in four seasons, it needs to implant cultural genes and cultivate advantageous brands.”
Relying on the Millennium historical and cultural heritage, Shexian county combines flower appreciation with local folk culture. Through organizing and carrying out rape flower season activities, all flower appreciation points in the county display a large number of traditional handicrafts, folk skills and characteristic delicacies, endow flower appreciation products with cultural connotation, and form a lasting “flower appreciation economy”.
Shitan village, located in Xiakeng Town, she County, is known as the “top ten rape flower resorts in East China”. Recently, rape flowers have been blooming in the village. On the hillside, in the fields and near the ancient house, the jade belt is ethereal and like a fairyland. The “beautiful economy” spawned by the flower tour has made the surrounding home stay business prosperous.
“Many old customers see the rape flowers in my circle of friends and take the initiative to book a room with me.” Liu Xiaomin, owner of Wangshan residential accommodation in Shitan village, said that at present, there are 18 guest rooms, only 100 meters away from the nearest flower viewing place. Every time rape flowers bloom, it is difficult to find a room for home stay, with a monthly income of 200000 to 300000 yuan.
“Rural Revitalization ushers in new opportunities for the development of rural tourism. Shitan’s distinctive ‘Flower Resources’ in four seasons have doubled my confidence and confidence in the future development of B & B.” Liu Xiaomin said that this year, she will further improve the basic supporting facilities of home stay, improve the service level and meet the accommodation needs of more tourists visiting the scenery and flowers.
According to statistics, in Shexian County, there are more than 10 flower viewing places with a certain scale, such as Xin’anjiang landscape gallery and Shitan village, and more than 20 other flower viewing spots. In 2021, the county received more than 3 million tourists for flower appreciation, and the income from flower appreciation rural tourism reached 2.7 billion yuan.
“We will try our best to create the beautiful scenery of each season, so that we can experience the beauty of each season.” Wang Yufeng said, “in the next step, she county will focus on the ‘flower appreciation economy’, vigorously develop the ‘flower sea +’ industry, accelerate the development of new diversified tourism formats such as parent-child outing, health preservation and research and study travel, take the road of differentiated development, create ‘one village and one flower’, further enhance the flower appreciation experience of tourists, and help the ‘flower appreciation economy’ bloom throughout she county.”
using flowers to help farmers realize rural revitalization in enriching people’s income
“Suddenly, there are hundreds of steps in the peach blossom forest. There are no miscellaneous trees in it. The fragrant grass is delicious and the fallen flowers are colorful…” Tao Yuanming’s “peach blossom source” has left the world infinite reverie. In xiangdao Township, Feidong County, Hefei City, peach blossom has become a “rich flower” for local farmers to get rid of poverty and increase income.
Entering Luoshen flower sea in xiangdao Township, 10000 mu of peach blossoms have opened one after another, and the fragrance of flowers is striking. Walking in the peach blossom forest, tourists come to enjoy the flowers everywhere. “It’s really beautiful here. That’s what spring should have.” Ms. song from Baohe District of Hefei strolls in the sea of flowers and enjoys the long lost pastoral spring in the city.
In recent years, taking flowers as the medium, xiangdao township has closely combined cultural tourism with sightseeing agriculture, vigorously developed the “flower appreciation economy”, focused on building the “xiangdao peach blossom” brand, and actively cultivated new tourism formats and products. While improving the popularity and reputation of rural tourism, it has also found an innovative way to increase the income and wealth of local villagers.
Before 2017, like most rural residents, Yu Shiqian made a living by running a small restaurant and waiting for guests to come every day. With the popularity of the local “Peach Blossom Festival” increasing year by year, Yu Shiqian saw the development opportunities. Expand business scale, improve supporting facilities, enrich tourism projects… Small restaurants have changed their appearance. It is worth mentioning that Yu Shiqian also transformed his idle house into a home stay.
As the first villager in the countryside, he was actively engaged in the promotion and promotion of WeChat, community and jitter. He had become increasingly popular in the family business and farmhouse business. Yu Shi Qian also made a tiktok turn from the traditional farmers to the “new farmers” who knew and promoted the operation.
A single flower is not spring, but a hundred flowers bloom and spring fills the garden. How to make rural tourism not limited to “flower appreciation”, leave truly unforgettable content and experience for tourists, make “passers-by” become “stay” and inject new vitality into the “flower appreciation economy”, xiangdao township is constantly exploring and practicing.
Kong Lingling, Secretary of the Party committee of xiangdao Township, introduced that relying on the local historical and cultural heritage of the Three Kingdoms, the township has continuously enriched the cultural connotation of the peach blossom brand, improved the tourism experience of tourists, restored the local activity track of historical figures in the Three Kingdoms period, launched Tourism routes such as “the old road of the Three Kingdoms” and “Sun Quan escape route map”, and built a number of cultural landmarks such as peach blossom pier, Luoshen statue and peach blossom pool, so as to realize the integration of beauty and culture. The sound guide Peach Blossom Festival has also developed from a simple outing and flower appreciation into a comprehensive cultural tourism event integrating “beauty appreciation, leisure tourism and cultural heritage”.
Nowadays, xiangdao Township attracts customers through “appreciating flowers in spring”, drives the “summer fruit” to expand sales, accelerates the “autumn tonic” peach gum to be renewed, and a peach industry chain that drives villagers to become rich and increase income is becoming more and more perfect.
Kong Lingling said: “The ‘flower appreciation economy’ has not only enhanced the ‘beauty’ and ‘connotation’ of the countryside, but also gathered popularity for the development of rural tourism and become an emerging industry connecting ‘ecological beauty’ and ‘people’s wealth’. In the next step, xiangdao township will take rural tourism as an opportunity to continue to deepen the integration of agriculture and tourism, promote the development of peach blossom festival activities from scattered to combined, large-scale and regional, and tell the Chinese story of Rural Revitalization in the new era.”
From “one season flower” to “four seasons scenery”, from “beautiful scenery” to “beautiful economy”, the integration of culture and tourism and the interaction between agriculture and tourism are continuing to write one wonderful story after another of Anhui tourism. Prospering tourism with flowers and enriching people with flowers are playing a beautiful movement of Anhui spring tourism.
