Recently, the Publicity Department of Liaocheng municipal Party committee of Shandong Province, Liaocheng Bureau of industry and information technology and Liaocheng Bureau of culture and tourism jointly issued the implementation plan of "Shandong handmade · Liaocheng courtesy" promotion project (hereinafter referred to as the plan), which made it clear that Liaocheng will focus on cultivating handmade industry, enhancing the supply of Liaocheng cultural and tourism products and promoting the high-quality development of Liaocheng cultural and tourism industry based on its rich cultural resources.
The plan requires that based on the excellent traditional culture of the Chinese nation, we should explore and apply the cultural elements and process ideas contained in handicrafts, and combine the advantages of Liaocheng's cultural resources to form a working mode of "meeting the needs of the masses, following the market mechanism, appropriate guidance of the government and the whole chain of digital empowerment", so as to realize the high starting point planning, high standard construction and high-quality promotion of "Shandong handicrafts · Liaocheng courtesy", Cultivate the brand of "Shandong handmade Liaocheng polite".
The plan proposes that Liaocheng will expand and strengthen the "Shandong handmade Liaocheng polite" brand from the aspects of brand system establishment, product R & D, cultivating industrial clusters, building intangible cultural heritage workshops and promoting products into expressway service areas and scenic spots. In order to expand the brand influence and create a good atmosphere for the participation of the whole people, Liaocheng will hold the "Shandong handmade · Liaocheng polite" cultural and creative design competition to solicit a number of creative works and IP images of cultural and tourism series with Liaocheng characteristics, national tide style and creative and young style; According to the idea of "government guidance, enterprise operation, craftsman gathering and national participation", build a brand Exhibition Center (block) of "Shandong handmade · Liaocheng polite" in the ancient city area; Organically combine consumption scenes, creativity, culture and handmade products, gather cultural talents with handmade creative industries, and create a tourism online Red punch in place integrating display, experience and sales.
