"In March 2020, I bought five 100g investment gold bars at the price of 359 yuan / g. at the beginning of March this year, I sold them at the price of 399 yuan / g and made 20000 yuan." Turning to gold financial management, Miss Zhao, a post-90s Changsha citizen, said that taking advantage of the rise in gold prices, she sold her collection of investment gold bars and made a small profit.
Affected by the situation in Russia and Ukraine, the international gold price is rising, and the price of gold jewelry in Changsha exceeds 537 yuan per gram. According to the latest data released by the World Gold Council, in 2021, China National Gold Group Gold Jewellery Co.Ltd(600916) demand showed a strong trend as a whole. Among them, the demand for gold jewelry in the Chinese market reached 675 tons in the whole year, with a year-on-year increase of 63%, 6% higher than that in 2019 before the epidemic.
up to 537 yuan / g, with sales up 30% year-on-year
On March 28, the reporter visited a number of gold commodity stores in Changsha and found that there were many customers consulting in front of each brand counter, and the price and sales volume of gold commodities also increased significantly.
At the China National Gold Group Gold Jewellery Co.Ltd(600916) store near Wuyi Road, the staff in the store are wiping the counter and counting the goods. Salesperson Ms. Zhang said that recently, the price of gold jewelry fluctuated every day. On March 9, the highest price rose to 537 yuan / g. at present, the price has dropped, but the overall trend is still upward.
"The price of gold jewelry in the store is 510 yuan / gram, and the investment gold bar is 465 yuan / gram. At present, there is a promotion. Gold jewelry is sold by gram at a buy it now price, and gold is reduced by 40 yuan per gram. Now it's more cost-effective." Ms. Wei, the sales of Laomiao gold store near Furong Middle Road, said that the sales volume has increased significantly recently, with a year-on-year increase of 30% in early March. The sales of 10 grams and 50 grams of investment gold bars are the best. In recent January, more than 200 and nearly 100 gold bars were sold respectively. At present, there are no gold bars in stock in the store.
Ms. Chen, sales representative of zhoudafu store in Huachuang Plaza, said that the price of platinum jewelry in the store was 374 yuan / g, which fell from the high of 416 yuan / G on March 9; The price of gold jewelry is 512 yuan. Since March 15, the price has fluctuated between 510 yuan and 512 yuan. On March 25, the price of gold jewelry rose again to 521 yuan / g. "in addition, due to the scarcity of raw materials caused by the global epidemic, the price of diamond products also began to be adjusted on March 20, and the price of one carat diamond ring may rise by more than 10000 yuan."
due to the repeated impact of the situation in Russia and Ukraine and the epidemic situation, citizens' enthusiasm for investment remains unchanged
According to the data of the World Gold Council, the global demand for gold in the fourth quarter of 2021 was 1147 tons, the highest quarterly level since the second quarter of 2019, with a year-on-year increase of nearly 50%.
"Necklaces, bracelets and rings are more popular with customers, but most customers still buy investment gold bars." Ms. Li of Wangfujing Group Co.Ltd(600859) Liufu jewelry store said that the price of gold has been rising since the new year. Many customers have the habit of buying up or not buying down, which is similar to the rise in the price of luxury goods some time ago.
Insiders pointed out that gold has long been recognized as a safe haven asset during the war. Due to the continuous tension between Russia and Ukraine, the pressure of global inflation has led to more safe haven capital inflows, which provides a favorable support for the current gold price. "More and more young groups begin to look at gold consumption, including gold jewelry, with a financial attitude. For these consumers, buying high-weight full gold products with relatively cost-effective labor costs is a long-term investment, not just consumption."
"Global inflation will continue to rise in 2022, global political and economic relations may continue to be tense, and market risk aversion will not disappear in a short time." Ms. Xin, who has been engaged in the investment industry for more than 10 years, believes that gold can still play its risk aversion attribute, and there are new investment opportunities in the gold market. If investors can enter the market carefully and buy rationally, they can also make profits from investment.
