□ our reporter Sun yuanze
On March 20, an endless stream of customers came to see and choose cars in a 4S store of well-known brands in Jinan. "Existing cars are in short supply, especially new energy models. They are basically sold as soon as they come, and they often need to be booked." Wang Chao, marketing manager, said that last year, manufacturers began to develop new energy models, and the sales of new energy models rose sharply this year.
The hot sale of new energy vehicles is not a case. Improving quality and upgrading is the main feature of Shandong consumption report card in the first two months. In the first two months of this year, the total retail sales of social consumer goods in our province reached 537.76 billion yuan, a year-on-year increase of 7.9%, realizing "opening the door stably". Among them, the performance of automobile sales is relatively stable. The retail sales of automobiles above the quota increased by 6.9% year-on-year, while the growth momentum of new energy vehicles is strong, with a growth rate of 173.2%, and the trend of consumption quality improvement is obvious.
Develop new business forms and lead urban consumption to improve quality
"Mirror, mirror, I ask you, what should I wear today?" Ask Yi Yunjing and you can quickly try on more than 100 sets of clothes - this is not a fairy tale, but something that happened in Haier clothing network store 001, Licang District, Qingdao. In front of an ordinary looking vertical mirror, customers can measure and model body data, and then directly move their fingers to select clothes for "try on". On the "magic mirror", they can change a suit of clothes in a few seconds. As soon as the No. 001 store of Haier Internet of clothes opened, it attracted consumers to explore the store, punch in and queue up for experience.
Urban business district is the core consumption area of the city, and it is also an important carrier to drive urban economic growth. At present, major business districts that have experienced the test of the epidemic are actively promoting business format adjustment and brand innovation, enriching consumption promotion activities, and gradually increasing the activity of consumption in business districts.
With a total area of more than 2 million square meters, Lichun business district is the largest business district in Qingdao, bringing together more than 30000 regional headquarters and commercial outlets such as Qingdao Leke City, ranking first among the five core business districts in Qingdao.
"Optimize the brand structure, enrich the industrial format, and better enhance the citizens' sense of experience." Qi Xiao, general manager of Qingdao lekecheng Business Management Co., Ltd., said that through in-depth analysis of industry data, since last year, lekecheng has set new adjustment and reform ideas to further increase the business format of night economy, serve young, fashionable white-collar workers and household consumers, build a valley theme shopping park, introduce more experiential stores, and become an "online Red punch in place" for young people.
The first store economy and night economy are important manifestations of the commercial innovation and influence of a city and a region. They are also new driving forces to promote the quality and capacity expansion of consumption. This year, our province proposed to strengthen the first store economy, start the new retail "million" project, and build a night economy demonstration block. "Overall planning, precise force, actively advocating new consumption concepts and developing new consumption formats are important reasons for the improvement and upgrading of consumption quality in Shandong in the first two months." Zheng Shilin, a researcher at the Institute of quantitative economy and technical economy of the Chinese Academy of Social Sciences, said.
Make up for the shortcomings of e-commerce and promote the upgrading of rural consumption
As a major agricultural province, to promote the upgrading of consumption quality, we should not only make efforts in cities, but also make up for the consumption shortcomings in rural areas and stimulate the domestic demand potential in rural areas.
Smiling face cat, cloth dog, little bear... On March 23, employees of Xinlong luggage Co., Ltd. in Shatu Town, Mudan District, Heze City were packing all kinds of goods for express delivery. Wang Zaijing, general manager of the company, said: "our products have more than 1000 varieties. Now express delivery to the village, and the staff come to collect goods. It is very convenient to receive and deliver goods."
"The online sales of enterprises in Shatu town can reach more than 100 million yuan every year. It is a real 'e-commerce town'." According to Liu Baoan, Secretary of the Party committee of Shatu Town, Shatu town takes the e-commerce economy as one of the pillar industries of the rural economy, and has launched a number of measures to speed up the improvement of the e-commerce economy and promote the development of the rural consumer market.
"Since this year, our province has strengthened cooperation with live broadcast e-commerce platforms and accelerated the construction of live broadcast e-commerce bases and live broadcast industrial belts in areas with good e-commerce industry foundation and high degree of agglomeration." Zhu Xixin, director of the e-commerce Department of the Provincial Department of Commerce, said that at present, a total of 35 counties and cities in the province have carried out comprehensive demonstration of e-commerce into rural areas. Through focusing on characteristic products, leading enterprises, public services, logistics integration and talent training, the public service capacity of e-commerce in demonstration counties has been continuously enhanced through the "five focuses and one promotion" measures to promote Shenzhen Agricultural Products Group Co.Ltd(000061) upward.
At the same time, our province focuses on cultivating local e-commerce platforms. 20 comprehensive e-commerce platforms such as Shandong enterprise dingdong Electronic Technology Group Co., Ltd. and Jinan Tongcheng Internet Technology Co., Ltd., as well as 10 local e-commerce platforms such as Jinan zero Tesco Business Management Co., Ltd. and Yirui international e-commerce Co., Ltd., have gradually strengthened their role in supporting the development of e-commerce in the province. 11 enterprises were shortlisted as national e-commerce demonstration enterprises.
Go out to expand the market and polish the brand of "haopin Shandong"
CuiZi brand small grinding sesame oil produced by Weifang Ruifu Oil Co., Ltd. originated in the Ming Dynasty. It is not only the first batch of Chinese time-honored brands in our province, but also the first batch of products selected by "haopin Shandong" in our province. Cui Ruifu, chairman of the company, introduced that the company actively overcame the adverse impact of the epidemic, relied on the gold lettered signboard of "China Time-honored Brand", made use of the advantages of catering, e-commerce and other channels, innovated the way of R & D and promotion, and achieved sales of more than 80 million yuan in the first two months, with a year-on-year increase of 12%.
Leading the construction of "good product Shandong" with brand construction, polishing the time-honored plaque and making it louder. Chu Jianwei, director of the service and Trade Department of the Provincial Department of Commerce, introduced that last year, our province actively carried out Shandong brand China travel activities in Chengdu, Shanghai, Jinan, Xi'an, Tianjin and other places. At the same time, it also promoted key brand enterprises in Shandong to go out and expand the market by participating in mature exhibitions in key Chinese cities such as the Hong Kong Food Expo and the fourth China International Fair. Shandong good products are becoming more and more famous in the country and have a better reputation.
"This year, we will further innovate ways to further enhance the reputation of 'good product Shandong' by upgrading and holding China Time-honored brands (Shandong) Expo, Shandong brand China travel, time-honored brands Shanghai uplink and other activities, explore and build time-honored brands gathering blocks in the province, organize time-honored enterprises to settle in together, and help time-honored enterprises to promote consumption, expand the market, build brands and promote publicity." Chu Jianwei said.
(□ participated in the collection and writing of Zhang Xiaofan, Duan Tingting, Wang Zhaofeng and Du Zhenqiang)
