Blue whale financial reporter learned from relevant people familiar with Maotai that Maotai's new e-commerce platform is subordinate to the joint-stock company. In the trial operation stage, it adopts the method of "new channels and new products", and plans to launch four new products: 53 degree 500ml " Kweichow Moutai Co.Ltd(600519) liquor (renyin Lunar New year of the tiger liquor)"; 53 degrees 500ml "Maotai 1935"; 53 degrees 375ml " Kweichow Moutai Co.Ltd(600519) wine (renyin Lunar New Year of the tiger wine)"; 53 degrees 500ml " Kweichow Moutai Co.Ltd(600519) wine (treasure)".
Blue whale financial reporter noted that ordinary flying Maotai is not on the sales list. It is reported that this time, 500ml Feitian Maotai liquor is not directly put into operation, mainly to promote the smooth online operation of relevant platforms and avoid excessive focus and speculation on Feitian Maotai liquor in the market. In addition, relevant e-commerce platforms also expect to launch products through systematic planning to realize the organic complementary combination of multiple channels such as social channels, self support, e-commerce and supermarkets.
Previously, several we media rumored that the launch of Maotai's new e-commerce platform would cause fluctuations in Feitian Maotai liquor market, and the recent trend of Maotai liquor terminal price also showed panic. According to the information held by the blue whale financial reporter, the premise of causing the so-called fluctuation does not seem to exist.
