Recently, there is market news that Wuliangye Yibin Co.Ltd(000858) the price of the eighth generation general electric vehicle has increased. The reporter saw on major e-commerce platforms that at present, the price of puwu is 1499 yuan / bottle. However, after various activity discounts, the final transaction price is 1220 yuan / bottle. The customer service said: “now it is purchased at the activity price, and the end notice has not been received yet”.
Wuliangye Yibin Co.Ltd(000858) retail price increase
Recently, there is market news that the recommended retail price of Wuliangye Yibin Co.Ltd(000858) eighth generation puwu (hereinafter referred to as “puwu”) has been raised from 1399 yuan per bottle to 1499 yuan, which is the same as the current recommended retail price of 53 degree flying Maotai.
Securities Times reporter saw in Wuliangye Yibin Co.Ltd(000858) official mall applet and Taobao Wuliangye Yibin Co.Ltd(000858) official flagship store that the current price of puwu is 1499 yuan, but after adding preferential discounts, the final transaction price is 1220 yuan / bottle.
Taobao Wuliangye Yibin Co.Ltd(000858) official flagship store told reporters that at present, puwu is sold at the event price, and it is not clear when it will be sold at the price of 1499 yuan.
Previously, the salesperson of Wuliangye Yibin Co.Ltd(000858) exclusive store said: “the recommended retail price of the eighth generation and the fifth generation has been raised from this month. Now the recommended retail price is 1499 yuan per bottle, but the preferential price of group purchase can be 1250 yuan. At present, Wuliangye Yibin Co.Ltd(000858) is particularly strict in price control. If it is sold low, it will be investigated and punished.”
Up to now, Wuliangye Yibin Co.Ltd(000858) has not released the relevant price increase announcement. In addition, the reporter of the Securities Times asked people from Wuliangye Yibin Co.Ltd(000858) about the price increase, but the other party said it was unclear.
In December 2021, Wuliangye Yibin Co.Ltd(000858) raised the ex factory price of 52 degree eighth generation Wuliangye Yibin Co.Ltd(000858) from 889 yuan to 969 yuan, an increase of nearly 9%, which is directly in line with the ex factory price of Maotai.
Subsequently, Wuliangye Yibin Co.Ltd(000858) said at the 25th 1218 Congress that it was necessary to continue to consolidate the market core position of the eighth generation Wuliangye Yibin Co.Ltd(000858) thousand yuan price band products; Adhere to the 2000+ Baijiu market, realize the classic Wuliangye Yibin Co.Ltd(000858) market breakthrough, and take a number of measures to enhance the market position of classic Wuliangye Yibin Co.Ltd(000858) .
many Baijiu price increase fierce battle thousand yuan price band
The Baijiu price band has become a competitive battleground for major brands in the liquor market. Since last November, a number of liquor companies have been raising prices and making Baijiu price belt.
Among them, the price of Luzhou Laojiao Co.Ltd(000568) 52 degree national cellar 1573 has been raised twice in January this year. On January 18, the Federation of Central South African Union of Guojiao 1573 issued a notice that the settlement price of 52 degree Guojiao 1573 classic packaging terminal will be increased by 40 yuan / bottle from January 20, 2021.
Subsequently, Guojiao sales company adjusted the price of Guojiao 1573 classic packaging in each area. Among them, the group purchase price of 52 degree Guojiao 1573 classic packaging is recommended to be 1050 yuan / bottle, the retail price is recommended to be maintained at 1399 yuan / bottle, the group purchase price of 38 degree Guojiao 1573 classic packaging is recommended to be 750 yuan / bottle, and the retail price is recommended to be 999 yuan / bottle.
In January, the retail guide price of Maotai new treasures was raised by 100 yuan, from 4499 yuan / bottle to 4599 yuan / bottle, and Maotai aged liquor 15 was raised from 4999 yuan / bottle to 5999 yuan / bottle.
At the 2021 Maotai Maotai Maotai series liquor dealers’ conference, Maotai defined the 12 character brand product structure of Maotai series liquor with “product price matching, clear level and reasonable gradient”, which mentioned that the thousand yuan high-end products will focus on the “Maotai 1935” brand.
In March 18th, Erguotou parent company Beijing Shunxin Agriculture Co.Ltd(000860) issued a price adjustment announcement, which was based on the original price and calculated by net quality 500ml as the accounting unit according to the different quality grades. The Qingxiang Baijiu increased by 3 yuan to 15 yuan. Luzhou Baijiu increased 10 yuan to 15 yuan. The price adjustment is planned to be implemented from May 1, 2022.
Wuliangye Yibin Co.Ltd(000858) 2021 performance forecast: double increase in revenue and net profit
On March 9, Wuliangye Yibin Co.Ltd(000858) released the announcement of main performance data in 2021. The company expects to achieve revenue of about 66.2 billion yuan from January 1 to December 31, 2021, an increase of about 15% over 57.321 billion yuan in the same period of last year; The net profit was about 23.35 billion yuan, an increase of about 17% over 19.955 billion yuan in the same period of last year; The basic earnings per share is about 6 yuan / share.
As for the reasons for the changes in the company’s performance, Wuliangye Yibin Co.Ltd(000858) said in the announcement that in 2021, the company’s operating revenue and net profit attributable to shareholders of listed companies increased compared with the same period of last year, mainly due to the increase in the sales of the company’s core products.
In March, the Baijiu sector is still adjusting. On March 10, the first trading day after the performance forecast was issued, Wuliangye Yibin Co.Ltd(000858) opened higher and closed at 172.15 yuan / share, an increase of 5.69%. But then the share price continued to adjust. At the closing on March 25, Wuliangye Yibin Co.Ltd(000858) share price fell 2.58%, 157.19 yuan / share.
China Securities Co.Ltd(601066) Securities pointed out in the research report that the optimization of product and channel structure led to the continuous improvement of Wuliangye Yibin Co.Ltd(000858) profitability. From the perspective of channel structure, Wuliangye Yibin Co.Ltd(000858) continues to promote the construction of group purchase channels, the gross profit of group purchase channels is higher than that of circulation channels, and the increase of the proportion of group purchase channels promotes the increase of the overall gross profit margin; From the perspective of product structure, in 2021, the company launched a new high-end large single product classic Wuliangye Yibin Co.Ltd(000858) above the 1000 yuan price band where the eighth generation Wuliangye Yibin Co.Ltd(000858) is located, driving the continuous improvement of the company’s profitability.
