“Strive to achieve the maximum prevention and control effect at the least cost and minimize the impact of the epidemic on economic and social development.” On March 17, Xi Jinping general secretary made an important speech at the meeting of the Standing Committee of the Political Bureau of the CPC Central Committee, which pointed out the direction and boosted the energy for coordinating epidemic prevention and control and economic and social development China Petroleum & Chemical Corporation(600028) Huaxiao North China branch deeply studied and implemented the spirit of the important speech of Xi Jinping general secretary, took it as its own responsibility to ensure the stability of industrial chain supply chain during the epidemic period, helped the production and marketing stability of local enterprises, and demonstrated the responsibility of central enterprises.
At the beginning of March, the epidemic spread in many places in Shandong Province, and some districts and counties in Zibo became medium and high-risk areas of the epidemic. Affected by the epidemic, the downstream demand of some local refining and chemical enterprises has plummeted, the transportation is not smooth, and they are facing unprecedented sales pressure. A 700000 ton annual PDH unit of an enterprise in Zibo was put into operation on March 8, and the ex factory volume of propylene reached 2000 tons per day. However, the downstream sales channel has not been fully established. In addition, the city has implemented strict measures such as community sealing and road control, and the carrier is “difficult to find one vehicle”. If the products continue to accumulate, the normal production will be affected and huge economic losses will be brought. At the critical moment, huapin North China branch reached a strategic cooperation intention with the enterprise to overcome the difficulties hand in hand.
“It is the unshirkable responsibility of China Petroleum & Chemical Corporation(600028) government to ensure the smooth operation of local economy and play the role of high-quality development of petrochemical industry. The epidemic has caused difficulties in production and operation for local enterprises. At this time, it is more necessary to work together to tide over the difficulties.” The general manager of Chemical Marketing North China branch rushed to Zibo for negotiation and signed an agency sales agreement with the enterprise. With the support of central enterprises, the hanging heart of customers finally landed. After the signing of the agreement, North China branch gave full play to its channel advantages, established a special service team, and played a “combined fist” in marketing. In less than half a month, it achieved 20000 tons of propylene sales, which solved the urgent need for the enterprise.
Get through the “middle obstruction” of supply and demand. Aiming at the problems of insufficient market development and narrow sales channels, China Petroleum & Chemical Corporation(600028) huapin North China branch, relying on its strong professional and channel advantages, quickly carried out market research and accurately matched a downstream joint venture, which not only solved the supply shortage of the joint venture caused by the epidemic, but also alleviated the inventory pressure of local enterprises, opened up the “obstruction” of supply and demand and unblocked the “blood” of the industrial chain.
Establish a “green channel”. With orders, product shipment has become a new problem during the epidemic period. In view of the few special vehicles for propylene product delivery, the upgrading of road control, the difficulty of nucleic acid detection of delivery drivers and other problems, China Petroleum & Chemical Corporation(600028) Chemical Sales North China branch coordinated with many parties to organize 50 propylene transportation vehicles to provide sufficient transportation capacity for the enterprise; Urgently handle more than 100 “vehicle passes for transportation of key materials for epidemic prevention and control” for customers and carriers, issue the delivery route map, and provide a logistics “green channel” for carrier vehicles; At the same time, implement the government’s epidemic prevention policy, actively coordinate local hospitals, set up temporary nucleic acid detection points at the delivery site, remind drivers to do a good job of health monitoring, ensure that the epidemic prevention work of personnel and vehicles is in place, and add a “safety lock” for product delivery.
Implement “three-dimensional marketing”. Inventory rise is not equal to price reduction and promotion. China Petroleum & Chemical Corporation(600028) Chemical Sales North China branch focuses on the changes of market demand and implements diversified sales modes such as spot, contract and auction to analyze the price trend of raw materials for local enterprises, guide reasonable pricing and reduce the impact of price fluctuations on the market; Implement “one household, one case”, meet the needs of customer groups at different consumption levels and different regions, and maintain the stability of the industrial chain and supply chain. The scientific marketing model helps local enterprises sell their products at the current high-end market price and realize value creation.
In the past two years, faced with the severe situation of multi-point spread of the epidemic, China Petroleum & Chemical Corporation(600028) Chemical Marketing North China branch has made every effort to expand the “circle of friends”, deepened strategic cooperation with 128 local enterprises such as Zibo Qixiang Tengda Chemical Co.Ltd(002408) , Shandong energy, etc., kept the production and operation of local enterprises uninterrupted to the greatest extent in special periods, spared no effort to help them reduce the losses caused by shutdown and promote the normal operation of upstream and downstream industrial chains, Work together to build a “community with a shared future in the chemical industry chain” and lead the high-quality development of the petrochemical industry.
