On March 25, the “cultural tourism industry future conference and digital collection special online strategy conference” with the theme of “reshaping IP operation and revaluating IP value”, hosted by Caitong Securities Co.Ltd(601108) Research Institute, was successfully held in the form of online live broadcast.
The summit brought together experts and scholars in the field of Chinese digital cultural tourism, leaders of scenic spot management departments, executives of top listed cultural tourism enterprises and heads of investment funds to discuss and judge the development direction of cultural tourism industry in the post epidemic era at multiple levels and angles, explore feasible paths for the creation of “new business forms” of digital cultural tourism, and build a platform for communication and cooperation between cultural tourism scenic spots and digital collection industry chain companies, Help the cultural tourism industry keep up with the development of digital economy in the era of epidemic, create a new development model of “digital cultural tourism” and quickly walk out of the existing dilemma.
Caitong Securities Co.Ltd(601108) Institute Li yuebo said at the summit that CAITONG research is based on industry, deeply excavates industry logic and deeply integrates industry resources. On the one hand, explore investment opportunities for investors; On the other hand, actively give play to the financial service industry, study the value of enabling industry, and find new logic and new ideas for the industry. The second growth curve that yuancosmos and digital collections can bring to cultural tourism IP will become an important trend in the future of cultural tourism industry.
Li yuebo said that CAITONG research not only deeply explored the cultural tourism meta universe and digital collection industry, but also observed the cooperation needs between cultural tourism industry and digital collection industry chain companies. The purpose of this strategy meeting is, on the one hand, to present the industrial ecology and value of cultural tourism meta universe and cultural tourism digital collections to investors and customers in depth and three-dimensional, and to serve customers for investment mining; On the other hand, it is to practice finance to help the industry, study the responsibility and mission of helping the industry, and introduce new ideas and models for the culture and tourism industry around “reshaping IP operation and revaluating IP value”, so as to help the upgrading of the industry. Maximize the value of research results.
At the summit, Liu Yang, chief analyst of the commercial agency of Caitong Securities Co.Ltd(601108) Research Institute, said that CAITONG’s research on exploring the fields of digital assets and meta universe of cultural tourism is because it was found in past industrial research and industrial operation that the core of cultural tourism is IP operation. Assets with uniqueness and high IP value in the real world will also have their corresponding value in the meta universe. On this basis, the digital collection provides a new set of growth logic for the scenic spot, which is divided into IP logic, traffic logic and scene logic.
Liu Yang believes that the new IP logic refers to that the dimension of scenic spot IP is no longer limited to the original physical operation space, but expanded to the meta universe virtual space through virtual assets; The new flow logic refers to the expansion of the scenic spot from the original only real touch to real touch and virtual touch. The scenic spot can only receive on-site tourists at present, and expand to serve on-site and remote tourists at the same time, expanding the coverage of IP traffic; The new scene logic refers to the expansion of games, social networking, art collection and business activities from the scenic spot, which is no longer just tourism. Its realization mode has expanded from ticket economy to IP operation economy.
