Recently, it is rumored that the recommended retail price of Wuliangye Yibin Co.Ltd(000858) eighth generation puwu (hereinafter referred to as "puwu") has been raised from 1399 yuan per bottle to 1499 yuan, which is the same as the current recommended retail price of 53 degree flying Maotai. After verification by the reporter of China Securities News, the price rise news is true.
Insiders said that at present, the social inventory of Wuliangye Yibin Co.Ltd(000858) puwu is about one month, and the increase of the recommended retail price is determined by the relationship between supply and demand.
Wang Lu (a pseudonym), a salesperson at a liquor direct supply store in Chengdu, said: "Guojiao 1573 has been following Wuliangye Yibin Co.Ltd(000858) closely. The price of Wuliangye Yibin Co.Ltd(000858) puwu will rise, and Guojiao 1573 is expected to rise within one month."
the suggested retail price of puwu is raised to 1499 yuan
On March 25, the reporter of China Securities Journal found that in the Wuliangye Yibin Co.Ltd(000858) official mall applet and Taobao Wuliangye Yibin Co.Ltd(000858) official flagship store, the recommended retail price of puwu has been raised from 1399 yuan per bottle to 1499 yuan. However, through various preferential discounts, the final actual transaction price can be 1220 yuan per bottle.
The salesperson of Wuliangye Yibin Co.Ltd(000858) exclusive store told the reporter: "the recommended retail price of the eighth generation general five has been raised from this month. Now the recommended retail price is 1499 yuan per bottle, but the preferential price of group purchase can be 1250 yuan. At present Wuliangye Yibin Co.Ltd(000858) has particularly strict price control. If it is sold low, it will be investigated and punished."
The price increase of puwu has also been confirmed in liquor direct supply stores. The reporter saw in a liquor direct supply store in Chengdu that the suggested retail price label of the eighth generation and fifth generation has been revised to 1499 yuan per bottle.
Wang Lu said: "the current suggested retail price of puwu is 1499 yuan, and the lowest price can be 1100 yuan. This is the red line price when the suggested retail price of puwu is 1399 yuan. The red line price has not been raised for the time being, but it is estimated that it will be raised soon, with a price increase of about 50 yuan."
After the Spring Festival of the year of the tiger, Wuliangye Yibin Co.Ltd(000858) store salesperson told reporters that the price of puwu may rise. A month and a half later, this prediction was confirmedP align = "center" A Wuliangye Yibin Co.Ltd(000858) exclusive store in Chengdu. Reporter Kang Xi photographed in February this year
Wang Lu believes that Guojiao 1573 is also expected to raise its price in the near future. "Guojiao 1573 has been following closely in the footsteps of Wuliangye Yibin Co.Ltd(000858) and the price of Wuliangye Yibin Co.Ltd(000858) puwu has increased. It is estimated that Guojiao 1573 will also increase in price within one month." The recommended retail price of bottles in Guojiao is 1399 yuan / bottle.
improve channel profit
Insiders said that at present, the social inventory of puwu is about a month, and the price rise is determined by the relationship between supply and demand.
Baijiu industry analyst, general manager Cai Xuefei, told reporters that price increases are an important means to improve business performance and gain market increments in the stock market. Famous liquor has strong brand appeal, good consumption foundation and strong channel bargaining power, and has some basic requirements for price increase. Most famous wines on the market are assessed from the perspective of profit, including dynamic sales and circulation, which leads to the low channel inventory.
Some analysts also believe that Wuliangye Yibin Co.Ltd(000858) this increase in the recommended retail price is to further improve the wholesale price. The current price of puwu is about 970 yuan / bottle. According to media reports, many dealers reported that the price difference between Wuliangye Yibin Co.Ltd(000858) and Wuliangye Yibin Co.Ltd(000858) was very small, making little money Wuliangye Yibin Co.Ltd(000858) this rise in the recommended retail price of puwu is intended to stabilize the price band of 1000 yuan in the low inventory period, give dealers confidence and improve channel profits.
Wang Chikun, an independent economist and financial commentator, did not look at the Baijiu market in 2022. He believes that the current high-end Baijiu has appeared structural oversupply situation, Baijiu industry in 2022 or appear in the scale of operation, business performance and valuation adjustments.
Choice financial terminal data show that this year, Baijiu index into the downstream channel. On March 16, it once hit a new low of 1490.7 points.
Erguotou price increase due to cost
The recent rise in prices is not just about high-end baijiu.
Baijiu mountain Erguotou parent company Beijing Shunxin Agriculture Co.Ltd(000860) announced in March 19th that on the basis of the original price, the net content of 500ml was calculated according to the different quality grades, and the Fen flavor liquor increased by 3 yuan to 15 yuan. Luzhou Baijiu increased 10 yuan to 15 yuan. The price adjustment is planned to be implemented from May 1, 2022P align = "center" source: Beijing Shunxin Agriculture Co.Ltd(000860) announcement
For the reason of this price increase, Beijing Shunxin Agriculture Co.Ltd(000860) said that it was because the production cost increased significantly, and the costs of raw materials and transportation increased by different ranges.
Cai Xuefei believes that with the sinking of famous liquor channels, the situation of many small and medium-sized liquor enterprises guided by low price strategy may not be optimistic in 2022.
