Maoye Commercial Co.Ltd(600828) 3 the annual report of 2021 was released on the evening of March 25. The company achieved an operating revenue of 4.168 billion yuan in 2021, an increase of 12.67% year-on-year; The net profit attributable to the shareholders of the listed company was 409 million yuan, a year-on-year increase of 92.18%; The basic earnings per share is 0.24 yuan. The company plans to distribute a cash dividend of 1.5 yuan (including tax) to all shareholders for every 10 shares.
Maoye Commercial Co.Ltd(600828) said that during the reporting period, the company insisted on taking consumers as the core and actively responded to the impact of the epidemic. Through continuous upgrading and optimization of existing business formats, the company carried out store adjustment and upgrading, optimized brands and categories, actively expanded online growth space, continuously met the consumption needs of consumers in the whole scene, and promoted the steady improvement of the company's business performance in 2021.
Maoye Commercial Co.Ltd(600828) adhere to precipitation and intensive cultivation in the field of commercial retail, and promote the development of department stores and shopping centers. During the reporting period, through continuous research and in the practice of adjusting store formats and commodities, the company continued to focus on the transformation of department stores into shopping centers, and moderately increased the types and area of eating, drinking and entertainment formats, so as to enhance the attraction of people flow of department stores. At the same time, appropriately increase the types and area of department stores and improve the bag rate of shopping centers. During the reporting period, Maoye Commercial Co.Ltd(600828) main business department store retail business achieved a revenue of 2.862 billion yuan, with a year-on-year increase of 13.44% and a gross profit margin of 52.34%.
Since the outbreak of covid-19 pneumonia, social e-commerce, vertical e-commerce, live delivery and community group purchase have become more active. Digital technology has accelerated the offline empowerment, and further accelerated Wuxi Online Offline Communication Information Technology Co.Ltd(300959) consumption innovation. Affected by the impact of e-commerce and the epidemic, the retail of physical department stores urgently needs to be transformed.
During the reporting period, Maoye Commercial Co.Ltd(600828) strengthened the direction of digital development, continued to deepen the mutual guidance of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) traffic and improve sales efficiency. The company helps its operation with internet thinking, continues to strengthen its online layout and operation, and actively expands community marketing and social marketing through online sales platforms such as maolehui app, wechat applet and live broadcast, so as to improve members' omni-channel consumption experience, strengthen shopping and service functions, and create a one-stop online service platform.
At the same time, Maoye Commercial Co.Ltd(600828) continue to broaden and explore the breadth and depth of online and offline integration, and expand the new consumption mode of online and offline integration. During the reporting period, the retail sales of the company's online department stores amounted to 401 million yuan, accounting for 14.01% of the total retail sales of the company's department stores.
Maoye Commercial Co.Ltd(600828) relevant people said that the company has continuously strengthened the analysis of front-end sales data, guided reverse investment promotion through data analysis, and more effectively met the needs of customers. In terms of merchant operation, it is guided by data analysis and refined management. In addition, the company actively builds a digital consumption system, realizes fine operation with the help of the membership system, focuses on strengthening the online business service level and service efficiency of members, provides customers with all-round services such as intelligent acquisition, intelligent recommendation, convenient order placement and logistics home, improves members' consumption experience and enhances consumption stickiness. In 2021, the company served about 3.57 million members through the "mosaic" member management system. In 2021, the retail sales of member department stores were 1.348 billion yuan, accounting for 47.10% of the total retail sales of the company's department stores.
In the future, the company said that it would continue to cultivate the retail industry, adopt the business strategy of "effective operation + extension expansion", adhere to the policy of "one core and two objectives", continue to carry out store adjustment and brand upgrading, and improve its internal force of development; At the same time, it actively welcomes the trend of industry reform, selects appropriate targets, actively acquires, further expands its market share, and helps the company transform into a national department store and retail company.
