In the community story of “intertwined love and hate”, the property can always be written in thick ink.
Over the years, it seems that the property service industry can not get around the controversy. After all, as the service provider and the served person who contact every day, they can always inadvertently encounter a scene of opposition.
I can not make complaints about Tucao, but I can not help feeling tenderness. This state has not changed. But in the two years after the outbreak, temperature gradually prevailed.
Buying vegetables, delivering medicine, and even being in a hurry, more humanistic care beyond the standard is being injected into property services. Over time, people also have a certain sense of dependence – looking for property for things in the community.
What if it’s a big or small event in an office building?
In fact, compared with traditional residential property, the conference services, administrative support, even operation and asset management in office property management put forward higher requirements for property management and services, but this does not prevent more and more well-known Chinese property management enterprises from entering this market and winning a considerable share.
Longhu Zhichuang life is one of them. Although it has entered the business form of commercial and office buildings in 2003, it can be seen that the growth rate of the number of service projects is accelerating in recent years. Nowadays, no matter big Internet companies such as Tencent and Xiaomi, leading TMT enterprises such as Dawning Information Industry Co.Ltd(603019) , China National Software And Service Company Limited(600536) and top 500 giants such as Li Ning and naais, we can see the service personnel of Longhu Zhichuang life in their office space.
In response to the changes in demand, Chinese property enterprises are also trying to inject some personalized content into the business writing scene, trying to establish new standards and trying to establish their own advantages.
They are not only striving to win more shares, but also becoming leaders in the upgrading of service logic.
new growth logic brings more opportunities
Li Ning operation center, located in Beijing Sub canal, is the headquarters of the top 500 Li Ning group.
In the past six months, Longhu Zhichuang life has introduced clean Siasun Robot&Automation Co.Ltd(300024) , installed remote numerical control equipment, and installed full transparent insulation film for glass curtain wall to help promote the sale of blessing bags.
In the service, there are software and hardware transformation and humanistic care.
Today, the business writing service of Longhu Zhichuang life has become an important part of its third territory in addition to the two businesses of community and commercial operation.
Since 2003, Longhu Zhichuang life took over the first public construction service project in Chongqing, as of December 28, 2021, it has provided property management services to 180 office buildings and other commercial projects, with a total construction area under management of about 15.8 million square meters.
Some people believe that business writing service in the past was a highly standardized field. After the process of accumulation, most service links have rules to follow. Now, with the upgrading of demand and services, some new standards around enterprises are gradually being established.
In recent years, the cost control of facility operation and maintenance, the quality of supply chain, the layout of office furniture, and even afternoon tea and staff activities, the property is interacting and cooperating with the enterprise administration in more dimensions to provide comprehensive services.
Almost at the same time, in the past two years, some enterprises, including jd.com and sf.com, are gradually introducing professional property companies to establish management standards and comprehensive service system for the enterprise headquarters.
Undoubtedly, business writing services are showing a new trend. In Northeast Securities Co.Ltd(000686) view, business writing service is changing from building centered to enterprise service centered. “If the starting point of traditional property services is the demand of a building, then the starting point of new property services is the demand of an enterprise. These are two very different growth logics.”
With the iteration of logic, more opportunities are emerging. After 2020, the property companies under Vanke, Longhu, Greentown and other real estate groups have achieved rapid growth in the scale of commercial property services, and regard it as a new growth point of scale performance. The reason behind this is undoubtedly the active development of property enterprises, on the other hand, it is to catch the wind of industry upgrading.
In the view of insiders, the future business writing service should not only serve the space, but also see the needs and pain points of enterprises and people in the space. With more diversified scenes and more personalized services, the market has also opened a chapter with more vitality and potential.
meet the personalized needs of employees and scenes
As mentioned, the service trend in the field of business writing has changed from serving a building to an enterprise, and also extended from the relatively standardized service in the past to new dimensions such as customer perspective and capturing customer needs.
In the new trend, the core is around the needs of “people”. Property service is not only based on architecture, but also needs to be consistent with the service corporate culture and understand the pain points and ideas of enterprise employees.
“Corporate headquarters customers should pay more attention to every employee who enters the office building, such as canteen management, shuttle bus management and the creation of the environment in the shared area. They will also act as an atmosphere group during important festivals.” It seems that Chuang Hu’s cultural integration will make life more intelligent
Today, it is increasingly recognized that corporate culture and employee satisfaction have determined the core competitiveness of enterprises. This is not only because the younger generation and generation Z have high requirements for corporate culture and working atmosphere, but also because the status of talents is upgrading in enterprise management. Even the ESG evaluation system, which is increasingly valued, treats employees well as an important new dimension.
Different corporate cultures give birth to different working environments. For example, some enterprises can’t nod when passing by, and some enterprises advocate simplicity and directness between superiors and subordinates. Property service is the integration of individual corporate culture and the “granularity” of fine service.
Some people believe that this is the advantageous subject of many Chinese property enterprises. In the past, property enterprises deeply engaged in housing knew how to keep the environment orderly and how to make friends with people.
In the Xiaomi office area of Beijing, the property management personnel of Longhu Zhichuang life will provide lemonade, coffee, milk tea and other drinks for students who work overtime on e-commerce day, and help students sort out the station lines at night and on weekends; Women’s emergency treasure boxes will also be added at the front desk, and supplies such as rubber bands, word clips, beauty eggs, cotton pads, umbrellas, warm babies and so on will be prepared for students for daily emergency.
The satisfaction of a series of personalized services beyond the standard has been deeply rooted in the thinking of the head property enterprises. At the same time, the relatively complete business operation management system, quality management system and satisfaction management system, including a series of business management and control systems such as risk control and business training, make it easy for them to adapt to the personalized trend of the current commercial writing space.
Longhu Zhichuang life divides the service into three levels: the first is the conventional basic service, the second is the optional menu service, and the third is the customized personalized service.
For example, outside Dawning Information Industry Co.Ltd(603019) ‘s laboratory, the cleaning personnel of Longhu Zhichuang life replace disposable foot pads four times a day. Before entering the room for cleaning, they need to wear professional equipment such as anti-static shoes.
As the largest high-performance computer manufacturer in Asia, in order to ensure the safety of these sophisticated facilities and equipment, cleaners can’t use any chemicals and sweep them with clean water four times a day.
These highly personalized service scenes are becoming a springboard for leading enterprises such as Longhu Zhichuang life.
intelligent rooting business writing scene
It can not only dig out the service details, but also intervene in multi format management, which makes these property enterprises win a place in the environment of business writing service upgrading.
It is reported that the territory of Longhu Zhichuang living in the field of business writing includes front-end service, investment promotion and operation management, rent calculation, etc., forming a “one-stop” solution from front-end to operation and then to transaction.
These are not what a traditional property company or agency does. The head property enterprise not only brings new products and services, but also brings a new atmosphere to the industry.
The determination of “new weather” is also reflected in the application of more science and technology. Different from the traditional “five lines” mode of emphasizing service and neglecting assets in the field of business writing, the property enterprises represented by Longhu Zhichuang life are more willing to invest heavily in scientific and technological solutions, including efficient energy management, remote control of equipment, intelligent platform, end-to-end reporting system, etc.
There are many other enabling products, such as, visitor management, indoor navigation, conference management, and even some monitoring of environmental quality. For a long time, the digital intelligence of property management services is not only to improve the convenience of owners, but also an important means to reduce costs and improve efficiency, which can save labor and protect long-term profits.
This is also true in business writing scenarios. For example, Longhu Zhichuang life once envisaged an ideal state of preventive maintenance, that is, implant standardized operation strategies through the intelligent management platform, and read the operation data of equipment such as voltage, water pressure, HVAC and fire protection in real time through sensors. In case of any abnormality, it can automatically send a work order to the mobile phone of the management personnel to prompt for timely maintenance, and the repair time will be included in the online control at the same time. Now, this idea is gradually realized through the data collection of IBMS system in shopping malls and office buildings, as well as the operation law and damage curve summary of big data team.
The implementation of intelligence has raised the traditional energy, cost and other control and service quality in the field of business writing to a new dimension.
In Chaoyang District, Beijing, Longhu has built the intelligent headquarters of Longhu group into a “model room” for in-depth service. 35 intelligent interactive screens can be connected with mobile phones to provide employees with office area navigation and remote manual services; The self-service machines in the employee service area can handle employee cards, issue self-service certificates and scan the codes of self-service reimbursement forms. Even the meeting rooms and toilets are equipped with intelligent sensor devices. Employees can understand the congestion of these spaces on their mobile phones and electronic screens to avoid queuing, etc
These intelligent systems are specially developed by the team within Longhu.
A consensus is that Chinese service enterprises should have the opportunity to make bigger and more imaginative business. When the personalized services and scientific and technological investment of head property enterprises have been recognized by more and more people, the door of future business writing may have been pushed open.
