In order to further strengthen the protection of financial consumers’ rights and interests and financial education and publicity, and promote financial consumption equity from deeper, broader, more secure and more sustainable dimensions, Postal Savings Bank Of China Co.Ltd(601658) Meizhou branch launched the “March 15” consumer rights and interests protection education and publicity week of “jointly promoting consumption equity and sharing digital finance” throughout the city.
launch the president’s reception day
The bank attached great importance to it and established a leading group for the “March 15” consumer protection education and publicity week, which is responsible for the unified deployment, guidance and supervision of various activities. On March 15, the Party committee members of the bank went to the outlets to carry out the activities of financial consumer rights protection and President reception day, had face-to-face exchanges with customers, listened to and solicited customers’ opinions and suggestions on the bank’s financial services, and reminded customers to prevent the infringement of illegal financial activities such as illegal fund-raising, illegal lending and financial fraud, which was highly recognized and affirmed by customers.
joint law enforcement agencies to carry out video publicity
The bank cooperated with the anti fraud center of the Municipal Public Security Bureau to produce the publicity video of “card breaking action”, which was inserted in front of the program “Minsheng 820”, which ranked among the top ratings of Meizhou radio and television station for many years, effectively improved the awareness of the masses to prevent fraud by new network telecommunications, knew the relevant legal responsibilities and punishment measures for renting, lending, selling and purchasing accounts or bank cards, and effectively reduced the occurrence of accounts involved.
actively explore a new model of online publicity
The WeChat official account has released 7 series of soft articles on the “3. 15” consumer protection education week. The type covers the innovative publicity contents such as “case insurance” and micro video. It is a public and popular way to carry out consumer education and publicity in an all-round way and improve the effectiveness of financial publicity.
take the network as the main position to do a good job in normal publicity and education activities
The bank made use of the advantage of “many points and a wide range” of business places and relied on 145 business outlets in the city to carry out financial knowledge popularization and education activities on a regular basis. Use LED scroll screen, electronic advertising screen, business hall TV to broadcast publicity Zhoukou number, posters, etc. Put publicity leaflets and brochures in the “column on consumer protection knowledge” to create a good activity atmosphere. At the same time, volunteer service posts are set up in the outlets to patiently answer the doubts of the public and customers, distribute “College Students’ fraud prevention knowledge manual” and “elderly fraud prevention knowledge manual” to customers in the waiting area, explain fraud prevention knowledge to customers, and enhance consumers’ awareness of self-protection.
outdoor publicity multi-party linkage
The bank actively responded to the call of the local government, the market supervision and Administration Bureau and regulatory authorities, took the initiative, went into the campus, and carried out outdoor publicity of the “March 15” consumer rights protection publicity and education week in rural areas, poverty alleviation areas and old revolutionary base areas. Through the distribution of publicity leaflets, Knowledge Q & A, interaction and other forms of publicity, remind the majority of consumers to prevent Telecom fraud, carry out risk tips through multiple channels, levels and styles, guide the public to prevent gambling and fraud, avoid blind investment and impulsive transactions, and improve the risk identification ability of financial consumers.
