Guangdong Province has shot to seize the air outlet of the prefabricated vegetable market!
On March 25, the official website of Guangdong provincial government released ten measures to accelerate the high-quality development of Guangdong prefabricated vegetable industry. Guangdong Province will promote the development of Guangdong’s Prefabricated vegetable industry through the construction of a joint research and development platform for prefabricated vegetables, the construction of a standardized system for the quality and safety supervision of prefabricated vegetables, the expansion of prefabricated vegetable industry clusters, and the cultivation of prefabricated vegetable demonstration enterprises.
(source: Official Website of Guangdong Provincial Government)
Affected by this, the A-share prefabricated vegetable sector moved up. The index of prepared dishes closed up 2.26% in midday trading, with Huatian Hotel Group Co.Ltd(000428) , Yantai Shuangta Food Co.Ltd(002481) once rising by the limit and Zhanjiang Guolian Aquatic Products Co.Ltd(300094) rising by more than 7%.
cultivate leading enterprises and individual champion enterprises of prefabricated vegetables
Specifically, these ten measures are: build a joint research and development platform for prefabricated vegetables, build a regulatory system for the quality and safety of prefabricated vegetables, expand the prefabricated vegetable industry cluster, cultivate prefabricated vegetable demonstration enterprises, cultivate talents in the prefabricated vegetable industry, promote the construction of cold chain logistics for prefabricated vegetable storage, broaden the brand marketing channels of prefabricated vegetables, promote prefabricated vegetables to the international market, and increase financial, financial and insurance support, Build a popular science highland of prefabricated food culture in Guangdong
According to the measures, it is necessary to prepare the development plan of the prefabricated vegetable industry, build a number of prefabricated vegetable industrial parks according to the zoning plan of “one core, one belt and one area” based on resource endowment and location advantages, and bring them into the scope of the second round of provincial modern agricultural industrial park construction and the action plan for the development of strategic pillar industrial clusters of modern agriculture and food, Strive to build a number of influential prefabricated vegetable industrial parks nationwide and even globally to form the agglomeration effect of prefabricated vegetable industry. Promote the construction of Zhaoqing high-profile prefabricated food industry highland, Zhanjiang aquatic prefabricated Food City, Maoming coastal seafood prefabricated food industry park, Guangzhou Nansha prefabricated food import and export trade zone, Foshan Nanhai Shunde prefabricated food international city, Chaozhou prefabricated food world food capital, Jiangmen global overseas Chinese prefabricated food distribution center and Meizhou, Heyuan and Huizhou Hakka prefabricated food industry cluster, so as to drive the high-quality development of Guangdong prefabricated food industry.
We should cultivate a number of prefabricated vegetable demonstration enterprises covering production, cold chain, warehousing, circulation, marketing, import and export and equipment production, give full play to the role of the main enterprise in the industrial chain, and guide small and medium-sized prefabricated vegetable enterprises to become “specialized and new” enterprises. Pull the development of upstream Shenzhen Agricultural Products Group Co.Ltd(000061) production, processing and sales, downstream catering and supporting manufacturing industry, develop and expand Guangdong prefabricated vegetable enterprises with the integration of primary, secondary and tertiary industries, cultivate top 10 and top 100 enterprises of prefabricated vegetables in Guangdong, and strive to cultivate a number of influential leading enterprises and single champion enterprises of prefabricated vegetables in China and even the world within five years.
The measures require governments at all levels to include the development of the prefabricated vegetable industry into the scope of financial support at the same level, and support qualified prefabricated vegetable industry projects to apply for special bonds of local governments without forming implicit debts of local governments. Innovate financial credit services, vigorously develop the supply chain finance of the prefabricated vegetable industry, support financial institutions to develop special financial products for the prefabricated vegetable industry, give full play to the role of the provincial agricultural supply side structural reform fund, build the development fund system of Guangdong prefabricated vegetable industry, and effectively reduce the financing difficulty and cost of enterprises.
broad market space
Affected by factors such as the local Chinese new year, prefabricated dishes have been popular since last year.
According to the measures, prefabricated dishes generally refer to convenient flavor dishes that are processed into finished products or semi-finished products with various ingredients and can be eaten after simple treatment. At present, the common varieties of prefabricated vegetables in the market include aquatic products, livestock and poultry, vegetables and so on. Prefabricated vegetables are a new model for the integrated development of rural primary, secondary and tertiary industries, a new business form to promote the quality and efficiency improvement of the “vegetable basket” project, and a new channel for farmers to increase their income and get rich in succession. They are of positive significance to promote entrepreneurship and employment, consumption upgrading and rural industry revitalization.
According to Kaiyuan securities, from the demand side, the prefabricated dishes can meet the large purchase volume, strong planning, high timeliness and cost sensitive needs of customers such as takeout, group meal and rural kitchen at the B end, and can meet the dual needs of young workers for convenience and delicacy at the C end. From the supply side, taking the supermarket channel as an example, its prefabricated dishes mainly come from professional food manufacturers and private brands. For supermarket enterprises, on the one hand, the layout of prefabricated vegetable business can bring opportunities for the growth of store passenger flow and the improvement of the added value of fresh products. On the other hand, it also brings challenges in many business links such as formula research and development, finished product production, sales and storage.
The market space of prefabricated vegetables in the future is also favored by institutions, and it may become a trillion market in the future.
China Merchants Securities Co.Ltd(600999) introduced in the research report that China’s generalized scale of prefabricated vegetables in 2020 will reach about 422 billion yuan (ex factory caliber) of which 107 billion yuan is reserved in the narrow sense, 115 billion yuan is frozen meat products, 77 billion yuan is frozen rice noodles, 110 billion yuan is clean vegetables and 13 billion yuan is self heating food. Industry insiders believe that in the long run, the market scale of prefabricated vegetables is expected to reach trillion yuan.
