“This is the navel orange in Pingyuan, Meizhou. Look at this full one, buy a box and try it.” At the Shenzhen Agricultural Products Group Co.Ltd(000061) offline promotion series of exhibition activities jointly organized by Guangdong military region and Guangdong Vocational and Technical College of Posts and telecommunications, navel oranges from renju Town, Pingyuan County frequently “came out of the circle” and attracted many consumers. Not only navel oranges, but also passion fruit, rice, honey, camellia oil, etc. Shenzhen Agricultural Products Group Co.Ltd(000061) also appeared, which was highly praised by many consumers.
Since it was officially stationed on June 30 last year, the task force of helping villages in renju Town, established by the Political Work Bureau of the Guangdong military region and the Guangdong Vocational and Technical College of Posts and telecommunications, has traveled to all villages in renju Town, carefully selected local high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) , built a bridge of consumer assistance, and helped Shenzhen Agricultural Products Group Co.Ltd(000061) move towards the stage of Guangdong, Hong Kong and Macao Bay area.
According to statistics, the task force has helped sell all kinds of local Shenzhen Agricultural Products Group Co.Ltd(000061) over 1.1 million yuan, including 51260 kg of navel orange, 22950 kg of passion fruit, 4236 pieces of mountain spring water, 42900 kg of rice, 1210 kg of camellia oil, 3366 kg of honey, etc.
broaden channels and set the list of high quality Shenzhen Agricultural Products Group Co.Ltd(000061) catalogue of consumer assistance
After the rain, the golden passion fruit base in Yitou village, renju town revealed vitality. The branches and leaves of passion fruit become more and more shiny after being washed by rain, and the vines keep drilling upward like crazy. “In another four months, it will be the picking period of passion fruit. At that time, golden passion fruit will hang on the branches, not to mention how beautiful it is.” Villager pan Bo said.
In recent years, Yitou village has vigorously developed the planting of golden passion fruit, and many villagers have become rich and increased their income by planting “golden fruit”. However, due to the narrow sales channels, the golden passion fruit failed to sell at a good price. Pan Bo told reporters that most of the passion fruit in the village rely on the circle of friends for sales.
After knowing the situation, the working team of renju town in helping the village in Zhenbang town went to the golden Baixiang orchard and other field investigations for many times to give advice to the villagers of Yitou village. “We included the golden passion fruit in Yitou village in the list of high quality Shenzhen Agricultural Products Group Co.Ltd(000061) catalogue of consumer assistance, and made it clear that only the passion fruit with qualified size and bright color can be sold.” According to Liao Gaoping, the leader of the task force, on the one hand, this will help Yitou village establish a good reputation and make the golden passion fruit sell at a high price. On the other hand, it can stimulate the villagers’ enthusiasm to grow high-quality golden passion fruit.
What are the direct benefits of being listed in the list of high quality Shenzhen Agricultural Products Group Co.Ltd(000061) catalogue of consumer assistance? “It will harvest consumers from the provincial military region and Guangdong Post and Telecommunications vocational and technical college.” Liao Gaoping said that at present, the provincial military region has issued special notices and carried out consumer assistance initiatives. All units in the region will select Shenzhen Agricultural Products Group Co.Ltd(000061) from the list of high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) catalogue of consumer assistance for procurement, and actively declare that high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) will be included in the list of military assistance products; Guangdong Vocational and Technical College of Posts and Telecommunications also refers to this list to include high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) in the procurement scope of renju town.
Golden passion fruit has a new sales channel, and the villagers also have new expectations. “I hope to sell it at a good price this year and strive to expand another part.” Said Pember.
It’s not just passion fruit. Since its arrival, the task force has successively gone to the field investigation of malau water plant, Guding mountain tea oil forest, Liuji navel orange orchard, controlled the whole process of Shenzhen Agricultural Products Group Co.Ltd(000061) planting environment, production, processing, packaging, after-sales and other links, carefully selected the high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) , and updated the list of high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) catalogue of consumption assistance including navel orange, passion fruit, rice, honey and mountain tea oil for many times, Ensure to provide the highest quality Shenzhen Agricultural Products Group Co.Ltd(000061) and services.
Next, renju town widely carried out the order planting mode of “pre order purchase + supply and marketing cooperatives or agricultural companies in towns and villages + collective farmers’ production”. Further connect with the rear assistance units and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) platform, broaden the sales channels, and strive to open the market and polish the brand for local high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) enterprises.
launch the brand and take multiple measures to expand product popularity
The fragrance of wine is also afraid of the deep alley and the brand is also afraid of being unknown. Only by continuously improving the exposure of Shenzhen Agricultural Products Group Co.Ltd(000061) and polishing the brand of “renju town”, can it sell further, wider and better. Therefore, the task force actively took advantage of the national poverty alleviation day and other opportunities, and the Guangdong military region and the Institute of Posts and Telecommunications jointly organized four Shenzhen Agricultural Products Group Co.Ltd(000061) offline promotion and marketing activities in cirenju Town, so as to make renju town Shenzhen Agricultural Products Group Co.Ltd(000061) constantly “suck powder”.
Wei Xiling, a citizen of Guangzhou, told reporters that her friend gave her a box of Pingyuan navel oranges bought at the promotion and exhibition activities. She was impressed by the sour and sweet taste. “Meizhou’s natural environment is very good. The oranges planted are ruddy and delicious. I like them very much.”
In addition, the task force also connected with Guangzhou consumer assistance alliance, supermarket Association, southern premium products, country garden and other consumer assistance platforms, and mobilized loving enterprises and individuals to purchase high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) , Wuxi Online Offline Communication Information Technology Co.Ltd(300959) synchronous promotion and sales.
“In the next step, the task force will lead the advantageous Shenzhen Agricultural Products Group Co.Ltd(000061) large-scale planting, control the Shenzhen Agricultural Products Group Co.Ltd(000061) quality, standardize and unify the standards for product acquisition, packaging, transportation and after-sales, improve product quality and service level, and fully promote the in-depth growth of advantageous agricultural industry through consumption assistance.” Liao Gaoping said.
