Recently, Xiaomi officially released two new models of redmik50pro and redmik50 and a new upgraded version of redmik40s.
In addition, redmi also released redmimax100 giant screen TV, a new lightweight redmibookpro2022, the standard version of redmi router ax5400, and a variety of intelligent ecological products such as redmiairdots3pro true wireless Bluetooth headset customized by original God for trendy young people.
According to reports, K50 and k50pro products are positioned as hard core all-round flagship. Among them, k50pro is equipped with Tianji 9000 flagship processor, integrating 120 Watt immortal second charge and 5000 MAH super power; K50 is equipped with the latest Tianji 8100 flagship processor, built-in 5500mah super capacity battery and 67W flagship fast charging.
It is worth noting that both mobile phones are equipped with a 6.67-inch Samsung AMOLED screen, which adopts a flexible direct screen design and supports a 120Hz refresh rate. It is considered to be "a + top direct screen rare in the industry". In terms of photography, both models support optical anti shake. The k50pro is equipped with a 100 million pixel ultra clear three shot combination, while the K50 adopts a 48 million pixel three shot combination.
The redmik40 series is called "K40 universe" by rice noodles, and the cumulative global shipment has exceeded 10 million units.
Lu Weibing, general manager of redmi brand of Xiaomi group, said that three redmik series are issued at the same time, with the price covering the gear of 2000 yuan to 4000 yuan. The goal is to be a "full price door welder" in 2022.
In fact, since 2019, Xiaomi has firmly promoted the implementation of the high-end strategy, and the "dual brand" strategy has made a breakthrough. After the independence of redmi brand, it has also been promoting the "popularization of high-end products" and regarded it as its own product values, making the product positioning more accurate, the user group continuously diversified, and further opening up the incremental market.
