As the headquarters of Beijing Winter Olympic Organizing Committee and an important competition area for the Winter Olympic Games, Shijingshan District of Beijing takes advantage of the development opportunity of the Winter Olympic Games, seizes the opportunity of “post Winter Olympic Games”, makes use of its own advantages and characteristics, strengthens high-end consumption supply, strengthens industrial policy support, makes every effort to improve regional consumption level and create a prosperous and orderly consumption atmosphere. Among them, the new Shougang park will strive to become a global first consumption circle and a new highland of international brand consumption characterized by “sports + creativity”.
Today, the reporter learned from Shijingshan District of Beijing that in order to cooperate with the activities of Beijing consumption season in 2022, Shijingshan District will carry out the 2022 West Beijing consumption Festival, hold an online press conference, open 6 theme sectors and 26 theme consumption promotion activities, stimulate the vitality of market players and help the cultivation and construction of international consumption center cities.
The person in charge of the consumption patterns of “Jingshan No. 6 shopping mall” and “Jingyu No. 2 Entertainment Street” in Beijing will promote the consumption patterns of “Jingshan No. 6 shopping mall” and “Jingyu No. 6 shopping mall” around the city of Beijing.
Jinding Times Square Business District, located in the middle of Shijingshan District, with a total construction area of 135500 square meters, is a large commercial complex integrating commerce and office. In the first half of 2020, the transformation and upgrading project of the business district was included in the pilot of “one store, one policy” transformation and upgrading of municipal traditional shopping malls and the key tasks of Shijingshan District government. The upgraded Jinding Times Square business district made a new appearance during the national day last year. Drawing on the Huaxi live · Wukesong model, it cooperated with the surrounding Shougang Basketball Center and Sam’s club to create a traditional business upgrading model integrating sports, leisure, catering and culture. Next, Jinding Times Square business district will make full use of the post Winter Olympics to create a new sample of regional business characteristics by highlighting the aggregation of sports and health consumption.
The person in charge said that this year, Shijingshan District also plans to promote the transformation and upgrading of traditional large-scale commercial complexes such as Wanda Plaza and xilongduo, update indoor and outdoor hardware equipment and facilities, and adjust the brand format around the first store and night economy through innovative management mode, comprehensive traffic management and improving the level of intelligence.
In addition, a number of key commercial projects will appear in Shijingshan District this year, such as new Shougang liugonghui, Jin’an huanyuhui, Jingxi Grandjoy Holdings Group Co.Ltd(000031) and so on. With the continuous strengthening of commercial supply in Shijingshan District, it will bring consumers a new consumption experience and become a new landmark driving consumption in western Beijing.
The person in charge pointed out that the Winter Olympics is of great significance to Shijingshan. The region will seize the opportunities of the post Winter Olympics, make full use of its own advantages and characteristics, strengthen high-end consumption supply, strengthen industrial policy support, comprehensively display the new consumption image of Shijingshan District, and make every effort to improve the energy level of regional consumption. The main initiatives are as follows:
– tap the advantages of Olympic resources. Take the Winter Olympics as an opportunity to launch an international ice and snow consumption brand and release the potential and resilience of international consumption of the Winter Olympics. Promote national sports fitness consumption, vigorously develop “Post Olympic” consumption, and convert Olympic resources into consumption flow. Make good use of the “two zones” opening-up policy, cultivate the new Shougang Park into a global first-time consumption circle characterized by “sports + creativity”, and create a new highland of international brand consumption.
— promote the high-quality development of business districts. Strengthen the research on “one circle and one policy” to promote the high-quality and differentiated development of business districts; Accelerate the construction of Shougang liugonghui, Jingxi Grandjoy Holdings Group Co.Ltd(000031) , Jin’an huanyuhui and other commercial carrier projects, and strive to create a commercial layout of “one core, three circles and multiple points”.
— strengthen the supply of high-end consumption. Actively cultivate the post Winter Olympics economy, first store economy and night economy, gather a number of first stores, concept stores and experience centers, improve the layout of emerging formats such as high-end catering, fashion brands and healthy life, and strive to introduce more than 50 first stores of well-known brands from abroad in Beijing this year.
— strengthen industrial policy support. Speed up the introduction of several measures for accelerating the high-quality economic development of the business industry in Shijingshan District, increase the policy preference for the landing of well-known brands, the introduction of regional first stores and the first show activities, and give financial incentives. (end)
