"1 yuan to buy insurance, the insured amount is millions."
This year's "March 15" international consumer rights day, Wukong Bao's marketing scam was exposed by China Central Television, which attracted hot discussion and regulatory attention from netizens.
In response to the reporter of Shanghai Securities News today, the CBRC said: will file a case for investigation on relevant issues, seriously investigate and deal with the illegal acts of insurance companies and insurance intermediary companies involved in Wukong insurance, and protect the legitimate rights and interests of consumers
The so-called 1 yuan "routine insurance" refers to that some institutions and platforms make consumers mistakenly think that 1 yuan premium can obtain high premium by false marketing methods such as 1 yuan in the first month and free collection. In fact, institutions and platforms allocate the premium of hundreds of yuan to the subsequent payment period, and consumers need to pay hundreds of yuan after insurance of 1 yuan.
So far, the black cat complaint platform has 9170 complaints involving Wukong insurance. The reasons for complaint include false publicity, delay in "phishing link", automatic deduction of fees by wechat without consent, inducing the elderly to click and automatically deduct fees, stealing personal information, etc.
Many consumers reported that they or their families did not know about the insurance situation. only scanned the code in the scenes of sharing bicycles, charging treasure, parking payment, etc. they were misled to apply for insurance, and then entered the automatic fee deduction process. The premiums withheld per month ranged from tens to hundreds of yuan many consumers were unaware of automatic fee deduction in the early stage.
The reporter found that in addition to Wukong insurance, there are also 1 yuan "routine insurance" behavior on many platforms. For example, 360 insurance carries out 1 yuan "routine insurance" marketing through the short video platform, and easy insurance induces consumers to buy 1 yuan "routine insurance" through the easy financing platform.
In December 2020, the consumer Insurance Bureau of the China Banking and Insurance Regulatory Commission informed several platforms that in the promotion and sales of short-term health insurance products, these platforms had false publicity such as "0 yuan in the first month" and "0.1 yuan in the first month", which were suspected of violating the relevant provisions of the insurance law, such as "failing to use the approved or filed insurance terms and premium rates in accordance with the provisions" and "cheating the applicant". In November 2021, the consumer Insurance Bureau of the China Banking and Insurance Regulatory Commission imposed administrative penalties on such problems of shuidi insurance brokerage company and Weiyi insurance brokerage company.
Local banking and insurance regulatory bureaus also made moves last year. In August 2021, Beijing Banking and Insurance Regulatory Bureau issued a notice to stop insurance companies and professional insurance intermediaries from publishing marketing advertisements in Beijing with excessive marketing and consumption inducing problems, including but not limited to "1 yuan in the first month".
While punishing the violations of institutions and platforms, the regulatory authorities have repeatedly reminded consumers to be vigilant against relevant risks.
In October 2021, the China Banking and Insurance Regulatory Commission issued the "risk tips on preventing insurance induced sales", reminding consumers to clearly realize that "free" is an inducement, which is likely to hide traps and risks.
In January this year, the China Banking and Insurance Regulatory Commission issued the "risk tips on preventing" routine "marketing behavior, which said that in insurance marketing, the" routine insurance "behaviors such as light before premium payment and heavy after premium payment and increasing layer by layer are also induced in the name of" preference ". For example, the one-sided publicity of "0 yuan for the first month", "1 yuan for the first month" and "free collection" gives people the illusion of preferential treatment with routines such as "zero down payment". In fact, the premium is apportioned to the later stage, and consumers do not really enjoy the premium discount.
Insiders said that while the CBRC filed a case for investigation, consumers themselves should also be vigilant and not be used by low-price "concessions". If consumers really need insurance, they should go to the official sales platform of insurance companies, banking institutions and other professional insurance sales channels for insurance. Don't click on unknown links at will to prevent being "routine".
