On March 22, Huya released its unaudited financial results for the whole year of 2021 and the fourth quarter of 2021. The financial report shows that in 2021, the total operating revenue of Huya was 11.351 billion yuan, a year-on-year increase of 4%. Under the U.S. general accounting standards, the net profit attributable to the common shareholders of the parent company was 583 million yuan, a year-on-year decrease of 33.93%. In the fourth quarter of 2021, the operating revenue of Huya was 2.809 billion yuan, a decrease of more than 100 million yuan over the same period of last year.
Huya said in the financial report: “it is mainly affected by the external environment. At the same time, in order to enrich products and promote user growth, enterprises have increased investment in content and E-sports.”
2021 fourth quarter Mau increased by 7% year on year
Zhang Yi, chief analyst of AI media consulting, said in an interview with Securities Daily: “generally speaking, the decline of relevant data shows that tiger teeth is in the transition stage in 2021.”
From the income structure of tiger teeth, although live broadcasting services still account for the vast majority, the income of advertising and other businesses has increased. In 2021, the revenue of Huya live broadcasting service was 10.186.2 billion yuan, and the revenue of advertising and other services was 1.165.2 billion yuan, a year-on-year increase of 93.3%. According to the data of the fourth quarter, the income of the former was 2.619 billion yuan and that of the latter was 195.8 million yuan, with a year-on-year increase of 11.6%.
The growth of advertising and other revenue shows that the effect of tiger tooth’s layout outside the live broadcast service may have begun to appear.
In 2021, the average Mau of Huya mobile terminal increased by 6.45% year-on-year to 80.9 million; In the fourth quarter, the average Mau of its mobile terminal increased by 7% year-on-year to 85.4 million, of which the number of paying users was 5.6 million, and the retention rate of the next month of the mobile terminal remained above 70%.
So far, tiger tooth still focuses on live game broadcasting. In the fourth quarter of 2021 alone, tiger teeth broadcast 125 copyright events, with a total audience of 605 million times.
“The state has strengthened the supervision of the order of the game industry, tightened the approval of version numbers, limited the number of top games and many game live broadcasting platforms. The competition for the right of high-quality game live broadcasting determines that the channel integration of game live broadcasting platforms in the future is inevitable.” Zhang Yi said.
However, in 2021, tiger teeth had the intention to integrate with another head platform, Betta, which mainly focuses on live game broadcasting, but was stopped because it failed to pass the antitrust review.
An insider told reporters: “The live broadcast copyright is very important for tiger teeth and other game live broadcast platforms. Tiger teeth has certain advantages in cash reserves, user flow and mature platforms, and also has certain competitiveness in obtaining resources. The acquisition of the live broadcast right of important events, especially the exclusivity, is very important for all platforms. In the future, the head platform may consume a lot of costs in order to compete for the live broadcast right of the game, which needs special attention. ”
overseas revenue increased by more than 110%
Sealand Securities Co.Ltd(000750) ‘s report “China mobile game navigation depth report” points out that China’s mobile game navigation presents a “globalization” trend, and the overseas layout of mainstream game manufacturers is deepening. According to the top 100 list of Google playstore games in various countries, the number of Chinese Games accounts for about 5% – 20% of the free list. In the best seller list, the number of Chinese Games accounts for about 20% – 50%.
With the front-end games going to sea, game live broadcasting platforms are increasingly deployed overseas. At present, overseas business is becoming one of the new growth drivers of Huya.
In the fourth quarter of 2021, the user scale of nimotv, an overseas product of Huya, was further expanded, performing well in Southeast Asia, the Middle East, Spanish speaking countries and other markets, and maintaining the first market share of game live broadcasting in Indonesia. The financial report shows that at present, the Mau of nimotv exceeds 30 million, driving the overseas business revenue of Huya to grow by more than 110% year-on-year.
In Zhang Yi’s view, it is a positive and wise choice for leading enterprises to deploy overseas: “as Chinese game companies go to sea, the corresponding game live broadcasting platform is also developing overseas. The mature market business model, technical operation and talent accumulation of industry enterprises in China can make their internationalization road more stable. Which platform can grasp the overseas market is very important.”
virtual digital human will be the key to the layout of the live broadcast platform
Based on the live broadcast of the game, tiger tooth also extends its content to other entertainment types, such as art shows, animation, outdoor activities, virtual digital people, virtual idols and so on.
\u3000\u3000 “The emergence of virtual human, virtual anchor and virtual idol has brought new development ideas to the whole game live broadcasting market. The virtual human live broadcasting room makes it easier to rely on the image, sound and thinking of people as anchors in the past, and centralizes and produces virtual human according to users’ preferences and needs. Theoretically, it also has affinity, interactivity and participation. Virtual human is the future game live broadcasting enterprise in 2022 The key threshold of annual layout. ” Zhang Yi said.
AI media consulting data show that the virtual idol industry maintains a stable growth trend. In 2021, the overall market scale and core market scale driven by virtual idols were 107.49 billion yuan and 6.22 billion yuan respectively. It is expected to reach 186.61 billion yuan and 12.08 billion yuan respectively in 2022.
For the future layout, Dong Rongjie, CEO of Huya, said in a conference call after the release of the financial report: “Huya will strategically focus on improving the quality and diversity of content, cultivating content creators, and promoting technology and product innovation. At the same time, it will further improve operational efficiency and explore new business opportunities.”
