Recently, Chongqing Fuling Zhacai Group Co.Ltd(002507) ‘s “heat” is relatively high. At this year’s 315 party, Chongqing Fuling Zhacai Group Co.Ltd(002507) Wujiang pickled mustard was listed in the “top ten products not recommended” in 2021 released by the media. The reason for being selected was “more sodium and sweeteners”. Therefore, Wujiang pickled mustard was directly publicized in the national standard inspection report.
“Reduce salt by 30%, eat fresh, crisp and light salt at ease, and Guochao new packaging”. On March 22, Chongqing Fuling Zhacai Group Co.Ltd(002507) ( Chongqing Fuling Zhacai Group Co.Ltd(002507) . SH) launched an upgraded version of Wujiang mustard. According to Chongqing Fuling Zhacai Group Co.Ltd(002507) official data, the delivery of the upgraded version reached 100 million yuan in just ten minutes. Taobao’s flagship store in Wujiang, an upgraded version of Wujiang mustard, has achieved a monthly sales of 100000 +.
The upgrading action of Chongqing Fuling Zhacai Group Co.Ltd(002507) has also been affirmed by people in the industry, including nutrition experts. For example, Wang yingyao, vice president of nutrition and health researcher of China Nutrition Society, said that Fuling group is an active actor in food industry inspection by reducing the sodium content in products through the technology of reducing salt without reducing taste.
salt reduction 30%
Excessive consumption of salt has always been a major problem perplexing national health Chongqing Fuling Zhacai Group Co.Ltd(002507) was listed in the “top ten products not recommended” for the reason of “more sodium and sweeteners”.
The pursuit of low salt and healthy lifestyle has increasingly become the inner appeal of consumers. In the view of insiders, the “30% salt reduction” also just caught the pain point of consumers.
In terms of salt reduction, Shi Qi, product planning director of Chongqing Fuling Zhacai Group Co.Ltd(002507) group, said that relying on its unique self-made process in the industry, it can be preserved for a long time by using the high osmotic pressure of table salt. “Our fermentation room has a constant temperature of 15 to 25 degrees Celsius all year round, which also enables our green vegetable head raw materials to maintain a fresh state for a long time. This also makes our Wujiang light salt mustard use less salt to achieve a better storage effect.”
Will the taste change after salt reduction?
In terms of taste, add spices such as pepper, pepper and star anise to flavor and increase flavor, so as to reduce salt without reducing taste.
In terms of salt control accuracy, high-precision salinity sensor and salinity big data analysis software are used to control salt accuracy. At the same time, pasteurization fence process is used for preservation, so there is no need to add salt and preservatives.
In this regard, Wang yingyao, a nutrition and health researcher and vice president of China Nutrition Society, expressed high affirmation and expectation, and expected more and more food enterprises to increase R & D investment and scientific and technological innovation, gradually set annual three reduction targets, join the three reduction actions, and create a nutritious and healthy environment.
can attract the younger generation
It is worth noting that Chongqing Fuling Zhacai Group Co.Ltd(002507) ‘s performance is also facing considerable pressure. At the beginning of 2021, the price of a series of production end goods such as raw materials, green vegetables, packaging, accessories and energy is rising, and dealers are impacted by new sales methods such as community group purchase Chongqing Fuling Zhacai Group Co.Ltd(002507) the annual report of 2021 just released shows that the operating revenue in 2021 is about 2.519 billion yuan, with a year-on-year increase of 10.82%; The corresponding net profit is about 742 million yuan, down 4.52% year-on-year. Facing the situation of increasing income without increasing profit, Chongqing Fuling Zhacai Group Co.Ltd(002507) one of the explanations given is that the stickiness of traditional brands to the new generation of consumer groups is weakened, and the industry reshuffle is intensified.
The younger generation has increasingly become the main force of consumption. How to catch the attention of young people is also a difficult problem for businesses.
In the context of “consumption upgrading”, the aging of traditional brands and the decline of viscosity of young groups, eating mustard is not a fashionable choice for young people.
On this basis, the newly upgraded outer packaging of Wujiang light salt pickled mustard has changed from Chinese red to calm and thick Forbidden City red. It adopts new national style for artistic expression and integrates the younger design style with the traditional elements of Wujiang.
Li Haiming, a researcher of China Intangible Cultural Heritage art design and Research Institute, said that the ingenious combination of the quintessence facial makeup culture and Chinese traditional enamel art can be called “new national tide Mustard”.
However, whether the transformation and upgrading based on this tradition, through the layout of the high-end healthy track with “30% salt reduction” and the packaging of new national style young artistic expression, and the combination of digitization and intelligence of mustard production line and unique technology, can be pursued by young people and continuously boost Chongqing Fuling Zhacai Group Co.Ltd(002507) performance remains to be verified by the market.
