Recently, it was learned from the Guangxi Department of commerce that in order to go all out to fight the battle to promote consumption, further improve the brand popularity and influence of Guangxi wine, and promote the batch export of Guangxi wine, the Guangxi Department of Commerce officially launched the publicity and promotion of Guangxi wine this month.
Through scientific research and judgment of the liquor consumption market situation, the Department of Commerce of Guangxi has carefully planned the publicity and promotion plan of Guangxi liquor, and orderly organized Guangxi liquor brand enterprises to participate in publicity and promotion activities. It is reported that as soon as the notice of the event came out, a large number of well-known Guangxi wine brand enterprises such as danquan wine, Sanhua wine, Xiangshan wine, Ruquanjing wine, rum, guimeigong wine, Yishengyuan sangguo wine and Donglan Momi wine signed up and actively participated in the event. The relevant person in charge of danquan liquor said that he was very grateful to the Guangxi Department of Commerce for providing this excellent publicity and promotion opportunity for Guangxi liquor enterprises. Danquan will work with many liquor enterprises participating in the event to fully cooperate with the Guangxi Department of Commerce in the publicity and promotion of Guangxi liquor, and organize media reporters inside and outside the region to enter danquan distillery to carry out rich and diverse media activities, so as to contribute to the publicity and revitalization of Guangxi liquor.
It is reported that this publicity and promotion activity will last for more than three months and will adopt the innovative publicity and promotion mode of “Online + offline”. Online publicity is carried out around the three special activities of “story Publicity Month”, “brand publicity month” and “quality Publicity Month” of Guangxi wine. It is published and reprinted in the major mainstream online media to create a good public opinion atmosphere, and upload the publicity films of wine enterprises to the major mainstream online video platforms for rolling broadcasting, so as to speed up the communication speed of Guangxi wine brands. At the same time, by pushing soft text on the mobile app platform and launching wechat circle of friends advertising, we have continuously expanded the coverage of online publicity of Guangxi wine brand, so as to make Guangxi wine brand more popular.
Meanwhile, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) publicity goes hand in hand, and comprehensive use of offline channels such as high-speed railway station, EMU and airport to carry out publicity and promotion work. It is planned to carry out accurate advertising under the luggage rack of each carriage of the 350 square meter departure hall LED display in Nanning International Airport, all 44 screen swiping machines in Nanning east station and three Guangzhou high-speed railways to the whole country. With the help of the huge passenger flow of the launch media, expand the publicity effect of Guangxi wine, enhance the brand exposure of Guangxi wine, and enhance consumers’ attention to Guangxi wine.
The relevant person in charge of Guangxi Department of Commerce said that this activity is one of the important measures taken by Guangxi Department of Commerce to thoroughly implement the work deployment of Guangxi Zhuang Autonomous Region government to “revitalize Guangxi wine”. Through Wuxi Online Offline Communication Information Technology Co.Ltd(300959) joint efforts, it aims to deeply tap the cultural connotation and historical connotation of Guangxi wine, improve the brand value of Guangxi wine, create a strong marketing atmosphere of Guangxi wine, promote the promotion of Guangxi wine, and drive more consumers to understand and pay attention to Guangxi wine Drink and promote Guangxi wine to promote the revitalization of Guangxi wine industry. (Yang Jiming)
