■ our reporter he Xiaoxi
Recently, tal has successively established a number of subsidiaries, covering software development, technical services, intelligent hardware and other fields. This information verifies the information revealed at the recent tal 2022 opening conference that tal has entered the stage of secondary entrepreneurship and started a comprehensive transformation. Non education and training businesses such as science and technology services will be its key businesses in the future.
He is not the only one who has transformed the field of intelligent software and hardware. For the transformation of school business into teaching application scenarios such as homework, SaaS software service providers that help the digital transformation and upgrading of basic education, for the off campus business, they use digital and information-based means to explore the education mode of the all-round development of morality, intelligence, physique, art and labor, and develop after-school solutions with self-study products as the core.
Intelligent hardware is a growing market, and new players are accelerating their entry. According to iResearch consulting data, the intelligent education hardware market, including traditional and new products, will reach 34 billion yuan in 2020 and 60 billion yuan in 2022, thanks to the launch of more creative products. Netease Youdao and other enterprises have rich products in educational intelligent hardware, including dictionary pen, hearing treasure and translation egg. Its competitiveness comes from its technology and product development capabilities, as well as carefully designed learning contents: Youdao dictionary pen continuously adds new functions and improves recognition speed and accuracy based on its leading OCR, speech recognition and AI technologies. According to the financial report, Youdao dictionary pens sold more than 500000 units in the latest quarter. The sales growth rate of hearing treasure launched in October last year was twice that of dictionary pens in the same period.
In terms of software system, tal said that the core business of American school can be divided into three parts: Live cloud, teaching and research cloud and intelligent learning cloud. Teaching and research cloud is a complete online and offline integration (Omo) solution for educational organizations, including cloud disk management, teacher teaching and research, question bank construction, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) teaching, after-school evaluation, teaching data visualization and other system support; The live cloud mainly provides a live service platform suitable for various scenarios and classes, and helps educational organizations quickly build online education business.
Tal’s teaching and research cloud covers nearly 100 versions of tens of millions of high-quality knowledge points, learning videos, experimental materials, interactive materials, etc. At the same time, it also provides many kinds of courseware making tools, including graphic courseware, 2D and 3D interactive courseware making, and one-stop test paper generation system, which can quickly select topics and automatically typeset according to chapters and knowledge points, and enable teachers to teach, research and prepare lessons in an all-round way.
In terms of technical capability, tal smart learning has gathered the achievements and resources of Tal in technology research and development. The live cloud has withstood all kinds of sudden tests in the past two years. In addition to withstanding the traffic peak of more than 10 times of the surge in the number of online people, it has also successfully supported the remote teaching of quality courses such as piano, art and sports through multi scene services.
At the same time, tal, New Oriental and other enterprises are also making efforts in the overseas market. New Oriental biling Chinese blingo officially entered the Bureau in August last year, providing Chinese and Chinese culture learning courses for overseas Chinese children and teenagers aged 4 ~ 15.
Tal started the process of internationalization several years ago and has set up overseas branches in the United States, the United Kingdom and Singapore. In 2019, tal’s thinkacademy branch in Silicon Valley launched courses with Chinese traditional culture characteristics, including Chinese traditional festivals, Chinese food culture and Chinese mythology, which are deeply loved by many overseas families, including non Chinese families.
Relevant personnel told reporters that in recent years, with the rapid development of China, Chinese traditional culture is very popular overseas. Not only Chinese families are eager to find suitable Chinese learning institutions for their children, but many non Chinese families also hope to be exposed to more Chinese culture.
