Speaking of live shopping, I believe everyone is no stranger. Different from those well-known people who live with goods, the people we want to pay attention to today are all from remote rural areas. What they do live local is not "routine" or "local flavor". But with the real and honest strength, the local beautiful scenery and local customs and practices can be sold to the local sales.
farmers sell fishing rods live and earn millions in two years
Li Haichao is a villager in Hebei village, Suning County, Hebei Province. Now his main job is to sell fishing rods and fishing gear live. Li Haichao has more than 200000 fans and has become a "broadcaster" with an annual income of millions in two years. During the national day last year, he sold more than 40000 yuan in one day. There are more than 2000 people watching the live broadcast at the most time in the live broadcast room.
Fishing gear is one of the characteristic industries in Suning County. There are more than 2000 fishing gear production enterprises and wholesale supply shops, more than 1500 fishing rod and fishing gear processing production lines and more than 30000 employees. Li Haichao's family, which consists of three or four family members, not only needs to select and purchase goods, but also needs to bring goods live, but also is responsible for customer service, logistics and other links.
In Hebei village, like Li Haichao's family, there are many villagers who open the "shortcut to wealth" of e-commerce live broadcasting. Sun Haichao in the east of the village is another live representative of the village.
Although at present, sun Haichao is not a "big V" on the Internet, he can not only take care of the stove and the life of his family, but also make money and have his own career. Sun Haichao has become the envy of many people. In fact, not only Li Haichao and sun Haichao, but also 600 or 700 villagers are busy with live broadcasting in the village. Hebei village has long become a well-known "live broadcasting village".
With the growing business, more and more competitors joined in, and the industrial model of family workshop, front store and back factory began to become an embarrassment. Suning fishing rod and fishing gear industry urgently needs to improve its quality and build its own brand. Some local "capable people" saw the right time and began to layout quietly.
Liu Changling, a villager in Hebei village, registered his brand trademark in 2017 with his keen business sense. In order to improve the quality of fishing rods, he visited experts all over the country. In order to invite a good fishing rod designer, he stayed in Weihai, the traditional city of fishing rods for three months, and finally moved the other party to his company for design.
Today, Liu Changling's fishing rod has multiple product lines, with prices ranging from hundreds to thousands of yuan, including high-end series made of carbon fiber. So far, more than 2000 "broadcasters" have begun to sell Liu Changling's brand products. Suning fishing rod also made a new name in the live broadcasting room.
college students return home to bring goods and bring up a "e-commerce live village"
Nanhe District, Xingtai City, a small town with a population of 390000, has 80000 people engaged in the pet food industry. In 2020, the production and sales of pet food reached 800000 tons.
In 2017, Liu Liwei walked out of the university campus and watched the rapid development of the pet industry. Without hesitation, she chose to return to her hometown to start live broadcasting and goods, becoming the first person to eat crabs in the village.
Over the past few years, Liu Liwei's e-commerce team has expanded from two or three people at the beginning to more than 20 people now, with annual sales of about 6 million yuan, accounting for about one third of the company's total sales. Her Gangtou village has also become a well-known "e-commerce live broadcast village". More than 30 households and more than 100 people in the village participate in the online sales of pet food, with an annual income of 200000 to 300000.
The pet industry is the pillar industry of Nanhe district. There are 42 pet food enterprises above Designated Size, more than 330 pet food brands and more than 4000 active online stores. The turnover of e-commerce reached 2.3 billion yuan in 2021.
The national excrement shoveling officials have brought fire to the pet food industry in Nanhe and the surrounding industries. Jin Yongjie, a villager of Zuo village, Heguo Town, Nanhe District, Xingtai City, Hebei Province, has good carpentry skills. Once when he was doing decoration in Beijing, on a whim, he made a house for his customers' pets and put the photos in his QQ space. Unexpectedly, his first work won a large number of fans.
Seeing that more and more people in his hometown make money by selling pet food, Jin Yongjie also had the idea of returning home to start a business and sell pet houses. After several years of hard work, the annual sales have reached more than 2 million yuan, and even sold the house to South Korea, Japan, Australia and other countries.
half hour observation: live broadcast traffic becomes rich energy
There are no gorgeous costumes, and no plot has been deliberately arranged. The "earth flavor" live broadcast by natural carving is becoming a good helper for some rural areas to become rich. With a mobile phone and a live broadcasting room, the Internet links supply and demand between urban and rural areas. "Live broadcast with goods" brings out commodities and brings back popularity and a broader market. Under the new normal of economic development full of opportunities and challenges, we also hope that more villages can take the "traffic express", more live broadcast marketing talents can appear, show the best Shenzhen Agricultural Products Group Co.Ltd(000061) , and inject new energy into the revitalization of the countryside.
