From March 14 to March 20, according to the relevant work deployment of the regulatory authorities, the postal savings bank of China organized the whole bank to carry out the “March 15” consumer protection education and publicity week in 2022.
rely on the network position to actively carry out publicity
Postal Savings Bank Of China Co.Ltd(601658) all branches make full use of outlets to carry out financial knowledge education and publicity on the basis of implementing the requirements of epidemic prevention and control. Tianjin Branch places publicity leaflets such as “fraud prevention manual for the elderly” and “personal information protection manual” in the public education area of the outlet. The outlets under the jurisdiction of Henan branch actively popularized financial knowledge to consumers through LED lintel screens, publicity posters, publicity folds, activity salons and other forms, creating a strong education and publicity atmosphere in the outlets. Ningbo Branch organized outlets within its jurisdiction to carry out president reception day activities. The president communicated face-to-face with customers in the capacity of “financial service supervisor”, patiently responded to customers’ demands and helped customers solve practical problems. Beijing Xicheng District Guang’anmen sub branch organized a public welfare lecture on the “March 15” consumer protection education and publicity week to explain illegal fund-raising and telecom network fraud cases to customers, expose endless and innovative fraud means, and help customers improve their risk prevention awareness and ability. The business department of Huangshi branch of Hubei Province organized and carried out the activity of “financial knowledge lecture hall” at the outlet to explain financial risks and preventive measures to customers.
use online channels to expand the scope of publicity
Postal Savings Bank Of China Co.Ltd(601658) actively publicize various educational and publicity information through websites, WeChat official account, App, self-service equipment and other channels, and expand the scope of education and publicity activities by using digital technology. Inner Mongolia, Heilongjiang, Jiangsu, Zhejiang, Anhui, Jiangxi, Shandong, Gansu and other provinces branch through the official account of WeChat public to push micro publications, through the micro letter, cartoons and other forms of consumer to popularize all kinds of basic financial knowledge, guide consumers to correctly understand and make use of financial products and services. Jilin Branch invited lawyers to popularize the law online for financial consumers, explain the eight rights of financial consumers, the solutions to consumer disputes, typical cases of consumer rights protection and other knowledge, and help consumers improve their risk prevention awareness and rational rights protection ability. Fujian Branch has set up a consumer protection column in conjunction with online media to strengthen the popularization of financial knowledge for “one old and one young”, new citizens and other groups. Shenyang Branch of Liaoning Province jointly opened an online publicity column with online media to remind consumers to be vigilant against new telecom fraud in the form of lively comics. Yuxi branch of Yunnan Province effectively expanded the scope of education and publicity by broadcasting the publicity contents of deposit insurance, credit investigation knowledge and prevention of Telecom fraud.
carry out special activities to improve the publicity effect
Postal Savings Bank Of China Co.Ltd(601658) all branches shall, in combination with the local epidemic situation and epidemic prevention and control requirements, timely organize special activities to strengthen the popularization of financial knowledge and improve the pertinence of publicity. Hengshui Branch of Hebei Province established a “March 15 publicity team” to carry out targeted financial knowledge education and publicity in communities, villages and farmers’ markets in combination with the financial knowledge needs of different groups. Xinjiang Urumqi Branch went into the campus to popularize financial knowledge such as RMB, credit investigation, payment and settlement, deposit insurance system and preventing illegal fund-raising to school students. Hainan Lingshui County sub branch went deep into the Gangyan village committee of Sancai town and set up a publicity booth to popularize the knowledge of preventing Telecom fraud and illegal fund-raising to past villagers. Qinghai huangnanzhou sub branch popularizes the knowledge of protecting account security, preventing telecom network fraud and preventing illegal fund-raising finance to local ethnic minorities in Tibetan and Chinese, so as to help rural residents and the elderly continuously improve their risk prevention awareness and establish a rational investment concept. Xiamen Xiang’an District sub branch entered Xiangwu community, integrated consumer rights protection into financial knowledge, publicized to the elderly and helped the elderly improve their self-protection ability.
In the next step, Postal Savings Bank Of China Co.Ltd(601658) will continue to strengthen the education and publicity on the protection of consumers’ rights and interests, actively popularize financial knowledge to consumers, help consumers improve their financial literacy, continuously improve their ability to protect their rights according to law and rationally, and enhance the sense of acquisition, happiness and security of financial consumers.
