On March 22, on the occasion of the 30th World Water Day and the 35th China Water Week, 10 departments including the Ministry of water resources held the kick-off meeting of the theme publicity activity of the code of conduct for water conservation of citizens (hereinafter referred to as the code of conduct) in the form of "video conference + short video platform live broadcast", and launched the joint action of "water conservation in China, you and me" "Water saving around" national short video competition and other special activities with the theme of "code of conduct".
Wei Shanzhong, Vice Minister of water resources, said at the kick-off meeting that we should guide the public to enhance water conservation awareness, practice water conservation responsibilities, translate normative requirements into public conscious actions, make more people become disseminators, practitioners and demonstrators of water conservation, accelerate the formation of water-saving production and lifestyle, promote the construction of ecological civilization and high-quality development, and jointly build a beautiful China.
Wei Shanzhong revealed that during the 13th Five Year Plan period, the water consumption of 10000 yuan of China's GDP and 10000 yuan of industrial added value decreased by 28% and 39.6% respectively.
intensive and economical utilization of water resources
Wei Shanzhong pointed out that for a long time, China's basic water regime has been flood in summer and dry in winter, lack of Nanfeng in the north, and the temporal and spatial distribution of water resources is extremely uneven. In the process of building a modern socialist country in an all-round way, overall development and security still face the bottleneck of water shortage.
With the joint efforts of all parties, during the 13th Five Year Plan period, the water consumption of 10000 yuan of China's GDP and 10000 yuan of industrial added value decreased by 28% and 39.6% respectively, the effective utilization coefficient of farmland irrigation water increased from 0.536 to 0.565, the leakage rate of urban public water supply network decreased to about 10%, and the total water consumption in China remained within 610 billion cubic meters.
"Water is a public product, and water-saving management belongs to the category of social management. To realize the intensive and economical utilization of water resources requires not only the coordination, linkage and close cooperation of relevant industry departments, but also all citizens to establish the concept of water saving and change the way of water use." Wei Shanzhong said that since 2019, relevant departments of the State Council have strengthened cooperation, successively issued important documents such as the national water saving action plan, the plan for the construction of a water-saving society in the 14th five year plan and the guiding opinions on promoting the utilization of sewage resources, established an inter ministerial coordination mechanism for water conservation, and defined the dual control goal of total water consumption intensity in the 14th five year plan.
In December 2021, the Ministry of water resources and other 10 departments jointly issued the code of conduct to guide the public to practice water conservation in daily life from different levels such as water conservation awareness, water use behavior and social practice.
It is worth mentioning that at the 2022 national water conservancy work conference held at the beginning of the year, Li Guoying, Minister of water resources, also clearly put forward the in-depth implementation of the national water conservation action when talking about the key work of this year. We will further promote the construction of a water-saving society at the county level, and promote more than 50% of the county (District) administrative regions in the north and more than 30% in the south to meet the standards of a water-saving society. Comprehensively strengthen the management of planned water use, and realize the full coverage of planned water use management of industrial and service water users with an annual water consumption of 10000 cubic meters or more in the Yellow River Basin and Beijing Tianjin Hebei region. Vigorously promote agricultural water conservation and improve the effective utilization coefficient of farmland irrigation water. Strengthen publicity and education on water conservation, publicize and promote citizens' code of conduct on water conservation to the whole society, and enhance the people's awareness of water conservation.
promote water conservation in the whole society
"We should deeply understand and respond positively, start from standardizing water use behavior, cherish and save every drop of water, and promote water conservation in the whole society." Wei Shanzhong stressed.
In order to solidly do the work related to this publicity campaign, unite the joint efforts of departments and ensure the publicity effect, Wei Shanzhong said that we should first launch it in an all-round way. This thematic publicity activity is jointly guided and held by the joint release Department of the code of conduct, covering many industries, wide mobilization scope and long duration. Local water conservancy departments at all levels should make careful planning and strengthen overall planning, actively coordinate and communicate with local civilization office, development and Reform Commission, women's Federation and other departments, and do a good job in organizing, publicizing and launching the activities together with relevant departments in accordance with the requirements of the activity notice, so as to improve the social coverage and influence of the activities.
The second is careful organization. The ministerial level of the thematic publicity activities of the code of conduct has arranged two special activities, one is the joint action of "you and me in water saving China" jointly guided by 10 departments, and the other is the third national short video competition of "water saving around" in 2022 organized by the Ministry of water resources. The organizers and organizers of special activities should be highly responsible, control the activity nodes, improve the quality of activities and ensure the orderly and smooth progress of activities.
The third is to strengthen publicity. It is hoped that the media affiliated to the joint guidance unit of the theme publicity activities will strengthen publicity and promotion, publish the launch news of the activities at the same time, and follow up and report the development of the theme publicity activities of the code of conduct in the industry. The media in the water conservancy industry should do a good job in the publicity and reporting of the activities throughout the process, actively make use of the social influence of the mainstream media, and strive to form a good social communication effect with the help of the communication advantages of the new media platform.
The fourth is a careful summary. Water conservancy departments at all levels should take the lead in summing up the activities, praise the advanced collectives and excellent cases emerging in the process of activity organization and implementation, social mobilization and network communication, and summarize and promote the experience of typical activity cases with distinctive characteristics, wide influence and high social evaluation in time. After the activity, we should further explore the law of water-saving publicity and education, innovate ways, enrich connotation, and constantly improve the public participation and satisfaction of water-saving publicity.
