Recently, the special international exchange activity of “Spring Song Beijing snack culture festival”, a section of “playing Beijing cuisine in 2022 Beijing consumption season”, was held in Heyuan Museum, Chaoyang District, Beijing. Hosted by the Municipal Bureau of Commerce and co sponsored by Beijing Cuisine Association, Beijing international peace culture foundation, meituan and Beijing Yanjing Brewery Co.Ltd(000729) group, the event invited more than 50 ambassadors, envoys and representatives of international organizations from more than 20 countries to continue the passion of ice and snow and talk about the food appointment of “the city of double Olympics”.
During the event, the ambassador of Turkmenistan to China and the ambassador of Moldova to China delivered speeches respectively to express their love and praise for Chinese cuisine and hope to strengthen the interactive exchange and cooperation of international cuisine in the future China Quanjude(Group) Co.Ltd(002186) , Wanfeng snacks, Jinfeng catering, Royal cuisine Museum of yuxiandu, tea soup plum, Qiqi, LaoShe Teahouse and other enterprises have brought more than 40 kinds of beautiful snacks and more than 10 unique skills of snacks, presenting a unique snack cultural feast of “snack art and Chinese Beijing style” for international friends China Quanjude(Group) Co.Ltd(002186) technicians’ performances, such as stretched Longxu noodles as thin as hair, ice sugar gourd, sugar man painting, donkey rolling, aiwowo, old Beijing Hawking performances of Wanfeng snacks, put people in the cultural scene of Beijing flavor and made friends from all countries praise it again and again. The Palace Dress changing experience of yuxiandu and the kungfu tea ceremony performance of the tea master of LaoShe Teahouse attracted the participation of women. Envoys, experts, artists and entrepreneurs from Georgia, Turkmenistan, Moldova, Jamaica and other countries in China also participated in the interactive experience with great interest. Under the guidance of the staff, they dipped in sugar gourd and painted sugar man together, experienced the fun of making Chinese snacks, and became the “recommender” of Chinese cuisine.
In order to attract consumers to the store for tasting and experience, enterprises such as ziguangyuan, West Mahua, songhelou, Edo riji, China Quanjude(Group) Co.Ltd(002186) , yuxiandu and Qiqi launched nearly 100 sets of exclusive consumption voucher gift packs worth 163000 yuan at the event site.
2022 marks the 50th anniversary of the adoption of the Convention for the protection of the world cultural and natural heritage by the 17th General Conference of UNESCO. In order to further contribute to the construction of an international consumption center city, the Beijing Cuisine Association and the Beijing International Culture of Peace Foundation jointly issued the proposal for international food culture cooperation in the event, carried out a dialogue on food culture among countries with the theme of green, inclusiveness, unity and health, and inherited, disseminated and exchanged food cultural heritage. By carrying out food salons, standard setting, food tasting, exhibition and promotion, Chinese food will go to the world and world food will bloom in Beijing.
Yun Cheng, President of Beijing Cuisine Association, said that at the just concluded 24th Winter Olympic Games, Chinese cuisine was unanimously praised by athletes and staff from all over the world, especially delicious foods and snacks such as Beijing roast duck, dumplings, bean dumplings and Ma Tuan. The 16 catering hot words in the “catering hot words look at China” jointly released by Beijing Cuisine Association and meituan have also become a hot topic. “The food activities in Beijing will run through the whole year. I hope Chinese and foreign friends can better understand Chinese food and Chinese food culture through our activities, so as to help Beijing build an international consumption center city with food business cards.”
